Glenda Nevill’s Post

Smart, small and well-curated is a winning formula. "In the second quarter of 2022, 24.5 million people bought at least one niche streaming service subscription. That figure more than doubled by the second quarter of this year, to 51.4 million, Antenna said. "Overall, active subscriptions for niche streamers grew 27 percent last year and 20 percent so far this year, outpacing the biggest streaming services. (Those growth rates stood at 17 percent in 2023 and 7 percent this year, Antenna said.)" https://lnkd.in/g_ZGJ3cn #streaming #media

With challenges to increasing revenue, or even simply maintaining it, coming from all angles, it’s safe to say that the video streaming industry is facing a tough period. In a landscape of so many challenges, the most pressing issues facing pay TV and streaming operators have become unclear – and actionable solutions even more so. And yet, such difficulties must be understood if they are to be addressed and overcome. So, what are the key issues? And what can pay TV and streaming operators do in the face of such challenges? Andrew Bunten, COO at Irdeto shares his view, here 👉 https://lnkd.in/gEveKiWp

To keep down the churn, there has to be choices that the consumer makes that fits their tastes at a price point and content they expect. If they don’t, streaming platforms will continue to churn and get the same perceptions as cable….and the churn will continue.

#Omdia’s latest research shows streaming bundles will grow to 540M subscriptions by 2029 (25% of the global market), especially in emerging regions like the Middle East & Latin America. But Direct-to-Consumer (DTC) will remain the top distribution method. Despite bundling growth, consumer frustration with fragmented services is high. The industry must address this issue to avoid losing customers to free alternatives or piracy. The Streamable #streaming #DTC #digitalmedia #growthstrategy #mediaindustry

Profitability is the new challenge 👀 Streaming services, after years of financial backing, are on a crusade to make their business profitable, where #growth is the password for success. Read on 👇 #OTT #Streaming

The move mirrors a similar strategy employed by Paramount Global with Noggin, highlighting the priority that major media companies are placing on their flagship platforms to compete more effectively in the crowded streaming market. Read more 👉 https://lttr.ai/AV3rz #subscriptionmodel #svod #subscriptioninsider #subscriptioneconomy #0TT #subscriptionbusiness #streaming #subscription

The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services. Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals. #Streaming #Media #Entertainment

The State of Streaming 2024: Video Streaming Services and Consumer Sentiment We surveyed 2,000 Americans about their streaming habits and preferences to find out what the future might hold for streaming services.

This month we are rolling out our annual look at streaming and how Americans are consuming entertainment at home. Short version: streaming continues to grow and cable not so much #data #streaming #entertainment https://lnkd.in/gkY3Fahy