Julie Riley’s Post

The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services. Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals. #Streaming #Media #Entertainment

How many TV subscriptions do you currently have? The streaming wars have sparked a consolidation wave reshaping the market, presenting platforms with a unique opportunity to diversify and solidify their offerings in an increasingly competitive environment. But what does this mean for the viewer? Are we witnessing the dawn of a new era in streaming, where convenience, diversity, and quality converge to redefine our entertainment experiences? Let's delve into this fascinating journey together. #Technology #streamingservices #digital #future https://lnkd.in/dYTCe7Fc

We’ve traded flipping through channels for managing endless streaming subscriptions. Scrolling through an overload of menus, constantly asking, “Where can I watch that?” It’s not freedom; it’s frustration. The irony is that streaming was supposed to free us from the hurdles of cable, but it’s quickly becoming just as overwhelming. The question now is: how can streaming platforms fix this? #Cable #Streaming #Media

Ad-supported free streaming services are fast gaining on big streamers. The platforms come with lower costs than paid services, thanks to their massive libraries of in-house and licensed content, and some originals. Likewise, people are leaving linear TV, transferring their ad-supported watching hours to free streaming choices. https://lnkd.in/gitfFj7c

New developments in the streaming wars... interesting article by The Independent definitely worth a quick read... For me, the key here is how each brand is starting to expand beyond offering their own single service to their customer (albeit very limited to start). They are starting to super-bundle additional services to provide choice, add value and grow retention. It's all about owning the primary customer relationship. #streaming #subscriptions #media https://lnkd.in/e4Vc2jQN

It's ironic that streaming services, once seen as disruptors, are now adopting the very practices that made traditional cable profitable—higher prices, bundled services, and more ads. The "new normal" of streaming feels a lot like the old cable model in a digital suit. #FutureOfStreaming #CableTV #DigitalTransformation

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD

Happy Nat'l Streaming Day: The Cable Bundle Comes Full Circle—The promise of streaming as a cheaper alternative to cable TV is dead now by most accounts. Streaming is now morphing into something that looks more like cable TV. The cost to subscribe to a handful of streaming services has skyrocketed, now approaching cable-bill territory, and now, in an effort to combat churn, the big media companies are turning to bundles. Obviously consumers paying for and managing a dozen different subscriptions didn’t work. Will a more on-demand style 2.0 version of the cable bundle solve the problems? Short of a mega-bundle that includes all the major SVOD players, it’s hard to imagine that working. 12 streaming services turning into 3 or 4 bundle groups isn’t a sufficient improvement and consumers are likely to keep up their current tactics of free trial hopping or “binge and bounce”.  #freecast #nextgenstreaming #streamingwars #ota #nomoreappdiving #streaming https://lnkd.in/eqAv6Wbi 

U.S. households watched a record level of streaming content in the first half of 2024, up 40% from the same time frame in 2023. However, about 44% of subscribers are only willing to watch one or two platforms per six months, highlighting the ongoing churn problem for streaming services. #Streaming #Viewership #Churn #SambaTV #SVOD #Netflix #DisneyBundle #AppleOne https://lnkd.in/enn-Xrdk