Neil C. Hughes’ Post

To keep down the churn, there has to be choices that the consumer makes that fits their tastes at a price point and content they expect. If they don’t, streaming platforms will continue to churn and get the same perceptions as cable….and the churn will continue.

Niche Streaming Services on the Rise! Insightful comment from John Matts, Chief Operating Officer at Hallmark Media: “I don’t need 70 million subscribers to make this thing work… I can do it with single-digit millions. This can be a very attractive business…” + With marketplaces like Amazon Prime and Apple TV Channels, niche streaming services now have powerful ways to connect with their audiences. + As streaming giants continue raising prices, these specialized services are becoming an increasingly appealing choice for viewers. - Of course, churn remains a significant risk and one of the industry’s biggest challenges. For niche streamers to succeed, staying focused on distribution and operational efficiency is essential. Fortunately, the market is maturing, with highly effective and affordable solutions helping these players compete. #StreamingIndustry #Niche #Streaming #Content #Distribution #streaming #Innovation #BritBox #Hallmark

The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services. Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals. #Streaming #Media #Entertainment

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD

U.S. households watched a record level of streaming content in the first half of 2024, up 40% from the same time frame in 2023. However, about 44% of subscribers are only willing to watch one or two platforms per six months, highlighting the ongoing churn problem for streaming services. #Streaming #Viewership #Churn #SambaTV #SVOD #Netflix #DisneyBundle #AppleOne https://lnkd.in/enn-Xrdk

New developments in the streaming wars... interesting article by The Independent definitely worth a quick read... For me, the key here is how each brand is starting to expand beyond offering their own single service to their customer (albeit very limited to start). They are starting to super-bundle additional services to provide choice, add value and grow retention. It's all about owning the primary customer relationship. #streaming #subscriptions #media https://lnkd.in/e4Vc2jQN

The changing face of Streaming.... ⏰ Shift back to scheduled programming and ad supported models 🎙 Hybrid model, combining on demand and live / scheduled content 👊 Driven by subscriber fatigue and rising content costs 👮♂️ A surge in ad supported models will influence the type of shows that Streaming giants produce What other trends are we due to see in the Streaming world? https://lnkd.in/gzsnQu9x

Hub Entertainment Research finds that consumers are feeling overwhelmed by the large number of streaming subscriptions. Media companies can manage multiple services by bundling them to navigate churn and increase retention. Read more in TV Tech: https://lnkd.in/eAwBHEXr #LTN #tvadvertising #fastchannels #streaming

We’ve traded flipping through channels for managing endless streaming subscriptions. Scrolling through an overload of menus, constantly asking, “Where can I watch that?” It’s not freedom; it’s frustration. The irony is that streaming was supposed to free us from the hurdles of cable, but it’s quickly becoming just as overwhelming. The question now is: how can streaming platforms fix this? #Cable #Streaming #Media