Steven Hindes’ Post

It's ironic that streaming services, once seen as disruptors, are now adopting the very practices that made traditional cable profitable—higher prices, bundled services, and more ads. The "new normal" of streaming feels a lot like the old cable model in a digital suit. #FutureOfStreaming #CableTV #DigitalTransformation

To keep down the churn, there has to be choices that the consumer makes that fits their tastes at a price point and content they expect. If they don’t, streaming platforms will continue to churn and get the same perceptions as cable….and the churn will continue.

How many TV subscriptions do you currently have? The streaming wars have sparked a consolidation wave reshaping the market, presenting platforms with a unique opportunity to diversify and solidify their offerings in an increasingly competitive environment. But what does this mean for the viewer? Are we witnessing the dawn of a new era in streaming, where convenience, diversity, and quality converge to redefine our entertainment experiences? Let's delve into this fascinating journey together. #Technology #streamingservices #digital #future https://lnkd.in/dYTCe7Fc

Exactly how powerful these streaming bundles will be remains to be seen. In any event, this won’t mark a revival of the highly profitable pay-TV fat bundles of the past. The way the streaming landscape has evolved means the dynamics are different than with cable TV. Today you can’t get, say, the full complement of live sports on ESPN without taking a whole bunch of other networks you don’t really care about, whereas you don’t have to buy a bloated streaming bundle just to get, for example, Netflix. The new bundles and offers are part of the “streaming market repair,” as Morgan Stanley analyst Ben Swinburne put it in a research note last week. The trade-off for content owners and distributors: lower churn but also lower revenue per subscriber.

A recent survey reveals that consumers are seeking better bundle options to simplify their streaming experience. https://lnkd.in/es4tEkMb #StreamingSimplified #BetterBundles #SubSuiteSolutions #SubscriptionEconomy #PersonalizedStreaming

Niche Streaming Services on the Rise! Insightful comment from John Matts, Chief Operating Officer at Hallmark Media: “I don’t need 70 million subscribers to make this thing work… I can do it with single-digit millions. This can be a very attractive business…” + With marketplaces like Amazon Prime and Apple TV Channels, niche streaming services now have powerful ways to connect with their audiences. + As streaming giants continue raising prices, these specialized services are becoming an increasingly appealing choice for viewers. - Of course, churn remains a significant risk and one of the industry’s biggest challenges. For niche streamers to succeed, staying focused on distribution and operational efficiency is essential. Fortunately, the market is maturing, with highly effective and affordable solutions helping these players compete. #StreamingIndustry #Niche #Streaming #Content #Distribution #streaming #Innovation #BritBox #Hallmark

We’ve traded flipping through channels for managing endless streaming subscriptions. Scrolling through an overload of menus, constantly asking, “Where can I watch that?” It’s not freedom; it’s frustration. The irony is that streaming was supposed to free us from the hurdles of cable, but it’s quickly becoming just as overwhelming. The question now is: how can streaming platforms fix this? #Cable #Streaming #Media

New developments in the streaming wars... interesting article by The Independent definitely worth a quick read... For me, the key here is how each brand is starting to expand beyond offering their own single service to their customer (albeit very limited to start). They are starting to super-bundle additional services to provide choice, add value and grow retention. It's all about owning the primary customer relationship. #streaming #subscriptions #media https://lnkd.in/e4Vc2jQN

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD