Björn Isakson’s Post

How many TV subscriptions do you currently have? The streaming wars have sparked a consolidation wave reshaping the market, presenting platforms with a unique opportunity to diversify and solidify their offerings in an increasingly competitive environment. But what does this mean for the viewer? Are we witnessing the dawn of a new era in streaming, where convenience, diversity, and quality converge to redefine our entertainment experiences? Let's delve into this fascinating journey together. #Technology #streamingservices #digital #future https://lnkd.in/dYTCe7Fc

I continue my work in media, even as I finish credentialing as an educator. Here, for example, we see Niche streamers making some headway in what has been an overcrowded marketplace. Note, they are dependent on finding subscribers through streaming marketplaces like Amazon Prime, where viewers can sign up for different services through the app. Nearly 60 percent of subscriptions among niche streaming services in the second quarter came through Amazon’s channels page, according to Antenna. This analysis suggests that people are finding and subscribing to specialty streamers while searching for individual shows and movies, not necessarily seeking out the brands themselves. #Media #Journalism https://lnkd.in/gk5WYE9P

The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services. Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals. #Streaming #Media #Entertainment

https://lnkd.in/gV9_8spx I am excited to see that these niche services thriving in the new streaming economy. Niche networks offered so much to consumers as part of the cable bundle as they started to flourish in the 1990s, because "bundle economics" worked. Of course, these niche streaming nets won't have the benefits of broad distribution as niche networks have in Pay TV bundles, but the distribution and marketing costs are so much lower in today's DTC world. #NYTimes #Streaming #Disney #Netflix #Hallmark. #OTT

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD

New developments in the streaming wars... interesting article by The Independent definitely worth a quick read... For me, the key here is how each brand is starting to expand beyond offering their own single service to their customer (albeit very limited to start). They are starting to super-bundle additional services to provide choice, add value and grow retention. It's all about owning the primary customer relationship. #streaming #subscriptions #media https://lnkd.in/e4Vc2jQN

Time spent streaming surges to over 40% in June, setting a new record in Nielsen’s The Gauge™ 📈 The latest data from Nielsen’s The Gauge™ reveals a significant milestone: streaming has now claimed 40.3% of total TV usage, marking the highest share ever recorded. This shift represents not just a change in how people consume content, but also a broader transformation in the entertainment landscape. As platforms like The Walt Disney Company's Disney+, Netflix, and HBO Max show double-digit growth in monthly usage, it’s clear that consumers are gravitating more towards streaming as their primary source of entertainment. This growth is indicative of a deeper trend— one that underscores the increasing importance of flexibility and convenience in media consumption. For businesses in the streaming ecosystem, the challenge is not just to capture attention but to sustain engagement in an environment where choices are abundant, and loyalty is fleeting. It’s a reminder that as viewing habits evolve, so too must the strategies that content providers and tech enablers use to connect with their audiences. At Bango, we’re keenly aware of these shifts and are continually exploring how to support this dynamic market. The era of streaming dominance is here, and with it comes an unprecedented opportunity to rethink how we deliver and monetize content in ways that resonate with today’s consumers. Check out the full report for more insights: https://lnkd.in/eXzpWktS #Streaming #DigitalTransformation #ContentStrategy #TVUsage #NielsenInsights

📊 Streaming metrics just got an upgrade! Consulting firm Owl & Co. is rolling out “in-universe ratings,” a new way to measure a show’s popularity by tracking the percentage of subscribers who watch it. This metric could reshape how we view streaming hits and redefine success for creators and platforms alike. With a more transparent view of what audiences are truly watching, the streaming landscape is about to get interesting! #HappyCustomerChannel #StreamingRatings #OwlAndCo #AudienceInsights #Entertainment https://lnkd.in/ew3rT8T6

OTT Empire: The 30-Day Blueprint to Launching Your FAST Channel and Creating Scalable Revenue Paperback by Mr Llewellyn Christian (Author) Welcome to the $100 billion streaming industry—where the next great media empire could be yours! The world of digital streaming is exploding, and platforms like Roku, Tubi, and Amazon Fire TV are changing the way people consume content. But here’s the best part: you don’t need a Hollywood budget or a team of tech wizards to succeed in this booming market. With OTT Empire: The 30-Day Blueprint to Launching Your FAST Channel and Creating Scalable Revenue, you’ll discover the exact steps to build your FAST (Free Ad-Supported Streaming TV) channel from scratch—in just 30 days. Why Now? Streaming is no longer just the future—it’s the present. The global OTT market is projected to grow to over $223 billion by 2026, and FAST channels are at the forefront of this revolution. Imagine reaching millions of viewers, monetizing your content through ads, and building a scalable revenue stream—all without charging viewers a cent for subscriptions. That’s the power of a FAST channel, and OTT Empire is your complete guide to making it happen. #ottempire #amazon #bookoutnow #ottbible #streaming #streamsoltv #fyp #newhollywood