Julie Riley

According to the latest Bellwether report, "direct marketing [which includes direct mail, email, telemarketing, door-to-door, catalogues and SMS] shines again as spring brings recovery" 🌞 #directmarketing #dtc #directtoconsumer #homeshopping

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#IAB has some exciting projects underway with more initiatives planned for 2025! If you're keen on contributing to industry standards, best practices, and playbooks, we invite you to get involved. While most groups are exclusive to IAB members, a few are open to non-members. Committees and working groups are solely for IAB members, whereas task forces are open to all, with approval required for companies operating in the US. I am spearheading various groups: - Attention Task Force: setting industry standards in partnership with Media Rating Council - Terms & Conditions Task Force: establishing comprehensive digital advertising contract terms for platform agreements, programmatic buys, and maybe even updating of current Ts&Cs! - Digital Invoicing Working Group: defining standardized API requirements for billing - New Ad Portfolio Creative Standards & Specs: exploring new ad sizes and specs - Made for Advertising Guidelines for Publishers: minimizing miscategorization risks for publishers Jeffrey Bustos leads AI-related and retail / commerce media groups. Matt Shapo heads Audio/Podcast initiatives. Interested? Click here for more details: https://lnkd.in/eQJpesp3 Find out if your organization is an IAB member: https://lnkd.in/edTg4_6A

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These points are spot on. We just completed a project with a QSR that touched on these exact points. If you're a QSR, FSR or fast casual struggling with your marketing and loyalty stack MadTech can help. #QSR #FSR #CDP #martech #adtech

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Is your media driving the right outcomes? Discover how connecting website data to media measurement can optimize #UX and boost conversions in this blog by Merkle's Anto Inigo: https://bit.ly/4fOMKZi

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Direct mail 🤝 digital channels Be sure to download our 2023 Direct Mail Marketing Benchmark Report, and keep an eye out for the 2024 report that is dropping soon! Curious to read more? Check out the Association of National Advertisers article: https://lnkd.in/gGaWXifB #IndustryNews #SeQuelResponse #DirectMail #ChannelIntegraton #Marketing

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://ow.ly/EM2M50TCuSW

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Some things shouldn’t change - the way you use your data should... Data activation is the future of automotive. Fullpath ’s CDP can help  you get there. Learn more about Fullpath’s CDP here>> https://bit.ly/4flg1LS #movingon #futuredealer #itstimetomoveon

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The small business categories get the biggest spend from consumers. Your local advertisers will want to know if they’re in the top 10. #smallbusiness #localadvertising https://ow.ly/PnyR50S0Vwa

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This is a great read that outlines 5 ways to drive incremental sales using your data and B2B Customer Loyalty Program!

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In this new article from Bethanie Stephens, learn what the FTC’s new “Click to Cancel” rule means for your marketing strategy. 👇

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...with 'Tools' such as website registration address-verification; and site visit resolution, turn 0P data into actionable 1P data. ... with 'Insights' derived from audience-grading; enlist our engine and rank audiences in their propensity to engage, drop the non-responsive. Let's get started!

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By optimizing direct mail with digital elements, you can create a truly immersive experience that drives engagement and conversions. https://lnkd.in/eYN74atA #analyticmarketingpartners #directmail #ampanalytic #directmarketing #DataAnalytics #digitalmarketing

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