AdImpact

Holding space for ads? With over 23K broadcast airings, Wicked was the most advertised movie on broadcast this year. Top 2024 movie trailer & digital/physical release broadcast airings: #Wicked: 23.6K #DespicableMe4: 18.6K #KungFuPanda4: 16.2K #InsideOut2: 10.8K #RedOne: 8.7K

#PAPol: Fueled by competitive Presidential, #PASen, and House contests, Pennsylvania saw $1.2B, or over 12% of the nation's political ad spending in 2024. The Presidential race alone saw $610M targeting PA after Super Tuesday. Read more in our new blog: https://hubs.li/Q02_qsy60

The AdImpact team is headed to #CES2025 in Vegas! 📍 When: January 6-9th Who: Don Norton Kyle Roberts Doug Herber Michael Schader Kyle Henke William Macauley We’re thrilled to connect with industry leaders, innovators, and partners. Want to meet? Reach out and we'll see you in Vegas! https://hubs.li/Q02_qp2b0

Democrat Sherrod Brown’s tenure in the Senate is coming to an end after Republicans spent $251.1M against him in the #OHSen general election. The contest became the most expensive non-Presidential general election on record. Read more here: https://hubs.li/Q02-CHLF0

Viewership of both linear and streaming television is at a peak right now: the fall television season is in full swing, football season is underway, and we’re entering the prime season for streaming TV consumption. To capitalize on these high viewership numbers, local advertisers are tapping into cross-platform campaigns to reach viewers who are tuning in. Read our new blog to learn about how cross-tv incremental reach and frequency reach can maximize viewership trends during the holiday season: https://hubs.li/Q02Zln7Z0

Ohtani vs. Judge. New York vs. Los Angeles. This year’s World Series pit two of baseball’s biggest stars and TV markets in a showdown that captivated over 33.6 million viewers. Core and political advertisers alike went all in on the World Series, with 20 presidential campaign ads airing nationally during the games, alongside major campaigns from brands like Capital One, T-Mobile, Google, and more. Learn more in our new blog: https://hubs.li/Q02Z33T80

It's finally Election Day, and new ad spending data from AdImpact gives a glimpse at the intense and targeted push in swing states as Kamala Harris and Donald Trump delivered last-minute messaging. 🐘 Presidential campaigns invested $2.6 billion on ads from Super Tuesday through Nov. 1, with Democrats spent $1.6 billion while Republicans spent $993 million. 🐴 Campaigns have invested $1.8 billion in seven key swing states, with Pennsylvania topping the list at $264 million followed by Michigan, Georgia, North Carolina and Arizona. My latest Digiday article looks at ad spending data, the Democratic National Committee's new $200,000 spend on mobile billboard ads in battleground states, and commentary from political experts like Rob Shepardson and Brad Bauman who shared POVs about ad trends this election cycle. I'll share a link to the story in the comments, but here's a look at two of the charts from AdImpact's report: #Politics #Advertising #ElectionDay #Election2024 #2024Election

Thrilled to unveil the partners recognized across the Marketing and Advertising Tools and Platforms layer of the 2025 Modern Marketing Data Stack report! Here are our Measurement & Optimization partners: AppsFlyer Comscore, Inc. Nielsen Optimizely Rockerbox VideoAmp AdImpact Eppo iSpot.tv Kumo.AI Learn more about these partners and the solutions they deliver on the AI Data Cloud for Marketing in the report: https://okt.to/LaHOcg

Since Harris took over the top of the ticket, the Presidential race has seen over $2.3B in ad spending. With Election Day tomorrow, Democratic advertisers will end up with a $460M spending advantage over Republicans. As the Presidential race draws to a close, our final Presidential report highlights where campaigns and issue groups have dedicated their advertising resources, and which messages are dominating the airwaves. Download Part III of AdImpact's Play for the White House here: https://hubs.li/Q02WS04d0

We’re thrilled to be named as a One to Watch in the Measurement and Optimization category of @Snowflake’s 2025 Modern Marketing Data Stack. Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity: https://hubs.li/Q02VnPV60