Dataiads’ Post

ICP Magicians - Sunday Learnings The “Hell Yes” we got from a CEO/Founder on our first discovery call for our ICP product was very gratifying. He called the team ICP Magicians in his intro to his Rev Ops leader. That made me smile. The team is pretty magician like. What they do is a bit more data science than magic, but magic is a pretty flattering description. On our discovery call the CEO/Founder was very clear that aligning his Sales, Marketing and Product teams on Target Market Prospects was his top priority. Seems to make sense. He wants to use data from is current clients to identify and define his Target Markets (ICP) with a high degree of conviction. Our value prop is to identify the most thorough set of attributes of his current clients as well as a conversion metrics heat map and other characteristics to make it easy to do so. A few things stood out in our exporation of PMF and value proposition positioning. The Job to Be Done of ICP sits with the CEO. Nobody else. Sales and Marketing seem to care less about defining ICP and Target Market prioritization than the CEO does. Sales and Marketing Leaders presented with the opportunity to better understand current client attributes have responded with general apathy… “Meh, what we have is good enough.” The CEO we met with was not content with “Good Enough”. He wants, “The BEST possible” to align the entire organization on the North Star of the highest priority prospects before any money is spent on the GTM funnel of Marketing and Sales so only the likeliest to be happy and high LTV customers enter the funnel. He also emphasized that this data will inform the product roadmap. But is this CEO unique or do other CEOs/Founders see defining Target Markets and ICP as their Job to be Done and a High Priority on their list of todos?   

In the evolving world of market research, virtual focus groups are rapidly gaining traction, offering unparalleled accessibility, cost-effectiveness, and enhanced data collection. Despite challenges like technical issues and reduced personal interaction, the benefits of broader reach and integrated methodologies make them invaluable. High Beam Global’s expertise in B2B research underscores the importance of this transition. For a comprehensive understanding of how virtual focus groups are transforming market research, read the full article by Tanu Gautam here: https://lnkd.in/gAtxbaEQ #MarketResearch #VirtualFocusGroups #B2BResearch #TechInnovation #DataCollection #RemoteWork #ResearchTrends #HighBeamGlobal #QualitativeResearch #MarketInsights

2024 Trends in Event Matchmaking 🔍 Stay ahead of the game with the latest trends in event matchmaking: 🌐 Virtual and hybrid events are here to stay. 🤖 AI-driven matchmaking tools are revolutionizing networking. 📈 Data analytics are providing deeper insights into attendee behavior. Get the full scoop on how to leverage these trends for your next event! 🚀 Want to learn more about how to accelerate your event experience? Hit Follow! #EventTrends #Matchmaking2024 #EventIndustry #NetworkingTrends

Get more out of your trade shows in 2025 In the fast-paced world of trade shows, identifying the right contacts from hundreds of attendees can be challenging. With our AI-driven approach, we simplify this process by scoring and highlighting the top 25% of valuable leads. This empowers your sales team to focus on relationship building rather than sorting through data. Discover how you can maximize ROI from your next event with AI-enhanced strategies. #TradeShow #SalesInnovation #AIForBusiness #levelupin2025

Want to find hidden revenue opportunities? 💰 Burt helps you understand your business at a moment’s notice. Now you can zoom out and understand the market at a moment’s notice. With Market Intelligence, you can discover hidden sales opportunities by identifying the unknown advertisers who’d be a fit for your business. Want to find out more about how Market Intelligence works and how you can use it to find new sales opportunities? Sign up in the comments for our webinar on June 26th walking through the product and answering your questions. If you can’t make it, by signing up, you’ll receive a recording. #adtech #burtbenchmarks #benchmarks #marketintelligence

Zifei Li and Xavier Fonder will attend QUAL360 APAC on November 6-7 in Singapore! They are looking forward to: ◾ Networking with professionals in the qualitative research community ◾ Exploring groundbreaking research methodologies ◾ Gaining insights into the latest trends and tools ◾ Discovering new strategies for leveraging qualitative data If you’re attending Qual360 APAC, don’t miss the opportunity to connect with Zifei and Xavier. Discover how RONIN can support your qualitative research needs through our expertise in global B2B data collection. #Qual360APAC #QualitativeResearch #MarketInsights #B2BResearch

We're honored our Co-founder & EVP Strategic Partnerships, Michael Burton, was recently featured on an episode of the Demand Innovation Series by our partner, Audyence. In the series, Roland Deal, Co-founder & President of Audyence, connects with experts, innovators, and thought leaders in modern B2B marketing and media to discuss topics top of mind! We're grateful for the opportunity to collaborate with Audyence and share our insights to help the community measure and maximize their digital marketing efforts.💡 Tune into this episode to learn 🔸 how to extract the most value from buyers' research 🔸 best practices for using Intent data to enhance performance media strategies 🔸 why we're a trusted source of Intent data Check it out here: https://hubs.ly/Q02Jx7Tf0 #B2Bmarketing #Intentdata

MEET US AT THE GLOBAL ABM CONFERENCE! 🇬🇧 We’re thrilled to sponsor The Global ABM Conference 2024 on November 6th, right here in London! 🎉 Find the Userled team at Stand 17—right next to our partners at 6sense—to talk all things AI, ABM, and winning more key accounts. 🚀 Here’s a taste of what we’ll be sharing: ✨ Our 1:1 landing page template that’s getting positive replies from 4 out of 5 prospects (yes, you read that right!). ✨ AI-generated personalized assets that make your ABM campaigns stand out and scale with ease. Not registered yet? No problem! We have a 20% discount code for you—just drop a comment below, and we’ll send it over. 🎟️ Can’t wait to connect, collaborate, and show you how Userled can take your ABM strategy to the next level. 🌟

🤩 Imagine a world where your marketing and sales teams worked in harmony, without friction. The Socure revenue team made it happen – and you can, too! Experts Heather Adams, Danielle Allen, and Amber R. are coming to the #6sBreakthrough mainstage to share their data-driven approach to sales and marketing alignment. During their keynote, this dynamic trio will show you step-by-step how they used KPIs relevant to both sales and marketing to produce revenue, not friction. Get actionable tactics to: ➡️ Make 6sense Sales Intelligence the heart of your weekly revenue team agendas. ➡️ Build trust using intent and engagement data. ➡️ Integrate with Outreach, SalesNav and 6sense contacts to scale the whole process. Check out the full Breakthrough agenda: https://okt.to/esbZa5

A highly recommended webinar for Sales & Marketing leaders to understand the key trends for sharpening your go-to-market strategy. #bts #strategymadepersonal #sales #marketing #strategy #webinar