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In the evolving world of market research, virtual focus groups are rapidly gaining traction, offering unparalleled accessibility, cost-effectiveness, and enhanced data collection. Despite challenges like technical issues and reduced personal interaction, the benefits of broader reach and integrated methodologies make them invaluable. High Beam Global’s expertise in B2B research underscores the importance of this transition. For a comprehensive understanding of how virtual focus groups are transforming market research, read the full article by Tanu Gautam here: https://lnkd.in/gAtxbaEQ #MarketResearch #VirtualFocusGroups #B2BResearch #TechInnovation #DataCollection #RemoteWork #ResearchTrends #HighBeamGlobal #QualitativeResearch #MarketInsights

Shifting of Focus Group to Virtual Focus Groups

Shifting of Focus Group to Virtual Focus Groups

https://www.hbgknowledge.com/blog

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