Bombora’s Post

“What brands need to do is to understand what the market needs, what the attitudes are of their customers and prospects, and find angles and points of evidence that will help steer them in the right direction.” In our new series, we spoke to tech marketing consultant Derek Britton to get his views on the things brands need to consider when harnessing evidence to their advantage. In part three, why evidence is all the more important in a dynamic, changing market like tech: Evidence is… a constant exercise. Want to keep watching? Find the full video here: https://bit.ly/3Wwb3mJ #marketresearch #b2btech #b2bmarketing #EvidenceIsEverything

Where can marketers find accurate information to uncover what 20 million B2B leaders want and reach them correctly? 🔽 At Informa Tech, we’re proud to work with the best marketing experts and leaders such as Lieu Pham, Industry Dive’s VP of Global Strategy and David Fortino, NetLine's Chief Strategy Officer who share their wealth of knowledge. You can also access their most critical findings in this free webinar on the 27th August: https://bit.ly/4dhjvNZ #Marketing #B2BMarketing #CMOInsights

The ☘ March edition ☘ of G2 Tea is in your inbox! In case you missed it, here's what's going on this month: 💸 Nick Telson-Sillett from trumpet 🎺 dives into the next generation of sales: buyer enablement 🔑 G2's own Katlin Hess discusses how strong customer marketing strategies are the key to boosting retention 🎩 Praveen Das from Factors.ai talks about B2B marketing, account intelligence, and his current role (where he wears many hats!) ▶ We revisit our latest episode of Bad Reviews, where Anna Pozniak from NetHunt CRM addresses negative reviews head-on 🎯 And finally, another introduction to ✨ TechBlend ✨, our partnership with TechTarget where we offer insights, news, and analysis on business-oriented software and technology trends You can find links below! 👇 #martech #saasmarketing #marketingnewsletter

Join us Oct 24th during #Reach for an eye-opening webinar with Andrew Briney and Dara Such from TechTarget as they dig into how #buyinggroups are transforming the landscape B2B world 🌎 In this session we’ll share: ✔️ Survey data that reveals how your peers are approaching buying groups. ✔️ Real-life examples of how companies of all sizes are making this transition via people, process and technology. ✔️ How TechTarget’s product roadmap can help you take the next step. Register & save your spot:https://lnkd.in/eDPKEbv8

✅#INBOUND attendees raved about it. ✅#CMWorld attendees couldn’t get enough. 🔘Now, it’s your turn to tap into the strategies redefining B2B demand generation! 🚀 Inspired by insights from the 2024 Marketing Mastery Workbook, NetLine's 🌿 Josh Baez 🌿 and Heinz Marketing Inc’s Matt Heinz will reveal how leading companies are using buyer-first strategies and intent data to fuel serious growth and ROI. 🗓️ When: Tuesday, NOV. 5th ⏰ Time: 10 AM PST / 1 PM EST 📍 Register: https://lnkd.in/eRvYDq3A Get the latest approaches to boost your results in our exclusive webinar! Key Points of Focus 🌟: 🚀 Leverage Intent Data: Learn how data-driven tactics can sharpen your demand-gen focus. 🤝 Align for Impact: Discover how marketing-sales alignment accelerates your outcomes. 💼 Drive Real ROI: From insight to action, uncover steps to turn data into business wins. Make 2025 the year you elevate demand gen! #DemandGen #B2BMarketing #IntentData #Webinar #MarketingStrategy

#NetcoreInMedia! Mahesh Narayanan, our Chief Marketing Growth Officer, will be part of the esteemed panel of speakers at ET BrandEquity's #B2BMarketingUnplugged event,' Decoding Conversion Conundrums.' Stay tuned for more updates and insights from the event! #B2BMarketing #CMOInsights #ETBrandEquity #MarketingTrends #IndiaMarketing #NetcoreCloud

✅#INBOUND attendees raved about it. ✅#CMWorld attendees couldn’t get enough. 🔘Now, it’s your turn to tap into the strategies redefining B2B demand generation! 🚀 Inspired by insights from the 2024 Marketing Mastery Workbook, NetLine's 🌿 Josh Baez 🌿 and Heinz Marketing Inc’s Matt Heinz will reveal how leading companies are using buyer-first strategies and intent data to fuel serious growth and ROI. 🗓️ When: Tuesday, NOV. 5th ⏰ Time: 10 AM PST / 1 PM EST 📍 Register: https://lnkd.in/eRvYDq3A Get the latest approaches to boost your results in our exclusive webinar! Key Points of Focus 🌟: 🚀 Leverage Intent Data: Learn how data-driven tactics can sharpen your demand-gen focus. 🤝 Align for Impact: Discover how marketing-sales alignment accelerates your outcomes. 💼 Drive Real ROI: From insight to action, uncover steps to turn data into business wins. Make 2025 the year you elevate demand gen! #DemandGen #B2BMarketing #IntentData #Webinar #MarketingStrategy

In today’s competitive landscape, aligning marketing and sales teams isn't just important for growth; it's essential for survival. Join Demandbase on this afternoon to explore how account-based strategies can bridge this crucial gap. Featuring: 🎯 Kelly Hopping, CMO 🎯 Nora Conklin, Principal Analyst at Forrester In this webinar, they'll unveil the latest research from Forrester and share advice for fostering unity between sales and marketing teams. Reserve your spot today! #B2BWebinar #Forrester #marketing #sales #ABM

Simplify Your Path to Sales Success with TeamVisory Unlock the power of research to fuel your business growth. At TeamVisory, we specialize in: Market Research: Discover new opportunities and stay ahead in competitive markets. Consumer Research: Understand your customers and create strategies that resonate. B2B Research: Build strong partnerships and optimize your approach to business growth. E-Commerce Research: Thrive in the online marketplace with actionable insights. Let’s navigate the complexities of today’s business landscape together! Learn more at www.teamvizory.com #BusinessGrowth #MarketResearch #SalesSuccess #DigitalExcellence Teamvisory Consultancy

“Its hugely important as a buyer to understand: what's everyone else thinking? What's everyone else doing?” In our new series, we spoke to tech marketing consultant Derek Britton to get his views on the things that brands need to consider when harnessing evidence to their advantage. In part four, how a key part of evidence is being able to understand the market that you're operating in: Evidence is… what everyone thinks. Watch the full video here: https://bit.ly/3Wwb3mJ #marketresearch #b2btech #b2bmarketing #EvidenceIsEverything