Userled’s Post

Today was about ABM 🎯focusing on how to channel our marketing efforts to attract the right clients. B2B buyers' journeys are complex and often anonymous, but proper attribution will uncover who these right clients are worth engaging with. Throughout the event, all as B2B marketers, we learned, we networked, and we shared ideas. We crushed workshop exercises and were reminded that success is made of getting the right people involved defining the problem choosing an intent aligning roles and expertises and organizing clusters. Like magic, problem-solving ideas just came out ✨ There's still a need for a mindset shift to gain internal ABM buy-in, but the right attribution model can make a successful ABM campaign an investment rather than a cost. And that should quickly align all minds. A big thank you to Dreamdata, Demandbase, and Fullfunnel.io, all attendees, and those who contributed to making this event possible 🙏🏻 🤘🏼Steffen Hedebrandt Vladimir Blagojević Andrei Zinkevich Leanne Chescoe Paul Gibson Ines Ben Farhat Patrycja Chaberska Nauntofte 🇺🇦🇺🇦 MC (Marie-Claire) Silfer 🩵

We're less than an hour away from Masters of Revenue, our virtual summit, where we bring together revenue leaders and practitioners to share strategies, tactics and learnings from real experience and reps in the GTM arena. Amanda Poetker has driven some serious results with her team at Verifiable. Today, she's going to spill the beans on what it takes to scale an ABM program. And of course, with any ABM program comes intent data. She'll also be sharing how to get the most bang for your buck from your intent data. Join us as we learn from Amanda about: - Strategies for going up-market - Harnessing intent data to improve segmentation - Playbooks for early-stage ABM motions - Generally being a human in the demand gen space in 2024 We also have some great questions coming in from our audience for the event and expect a buzzing start! If you haven't registered yet, there's still some time: https://lnkd.in/gTk4xkZ4 We'll see you there 👋

What’s missing from your ABM? 🤔 Join us for a session where we'll dive into the top 5 ABM tactics every GTM leader should know! Jane Serra, VP of marketing @ Daxtra Technologies and Matt Lyman 🦦, VP of Demand Generation @ LeanData, will explore actionable strategies like personalizing outreach, getting the most out of your tech stack, and using AI to target high-value accounts. 🚀   Here's what's on the agenda: - Connect with buying groups: Get in touch with key decision-makers to boost conversions and grow your pipeline. - Speed up lead follow-up: Improve lead response times to seize every opportunity. - Integrate ABM with RevOps: Discover how LeanData’s Revenue - Orchestration can simplify and expand your strategy effortlessly. Save your spot! ➡ https://lnkd.in/d8tTkevk This event is powered by our partner: LeanData 🔥

We all know ABM is powerful, but are you really strategizing effectively? Join us for a session on the top 5 ABM tactics every GTM leader needs to drive results! 📈 Matt Lyman 🦦, VP of Demand Generation @ LeanData, will cover practical strategies like personalizing outreach, maximizing tech integration, and using AI to target high-value accounts more effectively. From engaging decision-makers with Buying Groups to mastering Speed to Lead for faster pipeline progression, this webinar will equip you with the tools to make ABM successful. Plus, learn how to operationalize these tactics with LeanData’s Revenue Orchestration to turn intent into revenue. 🚀 Key takeaways: - Master the Buying Group Approach: Engage key decision-makers within target accounts to boost conversions and pipeline progression. - Optimize Speed to Lead: Accelerate lead follow-up and improve response times to seize every opportunity. - Operationalize ABM with RevOps: Leverage LeanData’s platform to automate and streamline your account-based strategies efficiently. Save your spot here! ➡ https://lnkd.in/d8tTkevk

In today's data-driven world, event success hinges on understanding your audience and measuring performance effectively. SyncEvent's robust analytics and reporting suite empowers you to gain valuable insights into every aspect of your event. Here's how SyncEvent can transform your event data into actionable insights: • Track attendee behavior: Analyze registration trends, session attendance, and engagement levels to understand what resonates with your audience. • Measure event ROI: Gain insights into key metrics like cost per attendee, lead generation, and brand awareness to evaluate your event's success. • Identify areas for improvement: Leverage data to pinpoint areas where you can optimize your event strategy for future iterations. By making data-driven decisions, you can create more targeted experiences, maximize attendee engagement, and ultimately achieve your event goals. Download our free white paper on "Unlocking the Power of Event Data" to learn more! ➡️ https://lnkd.in/gyxWViRV #EventAnalytics #EventManagement #SyncEvent

Want to transform your webinar game? Join to listen to three amazing customers to learn from their experiences: Alison Frederick, Director of Demand Generation, Workiva Ryan Michael Hayes, Global Head of Events, Covington & Burling LLP Abby Dilger, Webinar Program Manager, Slack Join our webinar: "Before, During, After: 3 New Ways to Elevate Your Webinar Channel and Results" to gain expert insights from three ON24 customers who have revolutionized their webinar and virtual event strategies. Learn from their successes (and failures) on: * Shifting from one-off webinars to integrated campaigns * Testing audience engagement and measuring progress with data-driven analytics * Leveraging AI for impactful content creation and post-event impact * Aligning with sales teams for better follow-up Don't miss out on these actionable strategies! Register now to see big results from small changes. 🚀 3 different sessions for the convenience of our global audience: March 6th ,11:00 A.M. PT | 2:00 P.M. ET March 7th, 11:00 A.M. BST March 8th, 2:00 P.M. JST Registration in the comments. #Webinars #MarketingTransformation

Improving collaboration between sales and marketing is a BIG talking point, once again 👀 If this is on your list of priorities, join GO!'s 'Aligning sales and marketing strategies' virtual workshop tomorrow, 6th June at 9am (BST). >>> I'll be part of a panel sharing ideas and best practices around joint KPIs, collective targeting, the BDR function and tech integration. Reserve your spot here 👉 https://lnkd.in/e8NtkDVJ #b2bmarketing #salesandmarketingalignment #marketingstrategy

🚀 Thrilled to speak at the Virtual CMO Summit! Join me as we explore how to make competitors your biggest GTM asset. 💡 We'll unlock Semrush's best secrets to: - Optimize your customer journey 🌟 - Sharpen your messaging 🔍 - Target with precision 🎯 📅 May 1st 🕒 3:45 PM ET 🌐 CMO Alliance: https://lnkd.in/d-CQP3fS Perfect for CMOs and marketing mavens ready to accelerate their GTM and squeeze every ounce of value from their budgets. #CMOSummit #MarketingLeadership #MarketingStrategies #VirtualEvent #CMOAlliance

We are excited to share highlights from our recent visit to London for TechTarget's EMEA ROI Summit on May 22nd. 🚀 Over four engaging days, we participated in insightful discussions with our partners and networked with industry leaders. Our meetings with TechTarget partners at their London office, along with our participation in the summit, were incredibly productive. We gained valuable insights on how to stand out from the competition, maximize revenue potential, and understand the UK market and their IT business environment. A special thanks to TechTarget for inviting us and hosting such an informative event. 🙏 Our presence at the summit underscores our dedication to delivering cutting-edge IT solutions and staying ahead in the industry. We look forward to implementing the insights gained to continue driving innovation and exceptional service for our clients. From left to right: Alexandru Ana (CEO Optimizor), Mike Cotoia (CEO TechTarget), Cristina ANA (COO Optimizor), Anthony Griffin (Senior Account Executive TechTarget), Gareth Harding (VP of Field Sales TechTarget) & Izabela Matei (Marketing Project Manager Optimizor). #TechTargetROISummit #ITOptimization #Optimizor #TechSummit2024

Are you ready to take your outbound strategy to the next level? 📈 Join us for an exclusive webinar featuring insights from top-performing agencies that consistently book 500+ demos every month. 📅: 16 August 2024, Friday ⏰: 10 AM EST | 7.30 PM IST | 2 PM GMT Key Takeaways: ✅ Discover how to use lead-level timezones to optimize your outreach. ✅ Gain insights from agencies booking 500+ demos monthly and learn how to replicate their success. ✅ Get actionable tips that can be implemented immediately to supercharge your campaigns. ✅ Surprise Feature Reveal at the end of the session! Register Now 👉 https://lu.ma/l967gn7z