Dataïads

💙 Another Perspective on a Shared Success 💙 Collaborating closely with Anna Maria Smyczek and her team, we enhanced the performance of their Google and Meta Ads campaigns for Darjeeling and Femilet A/S. The outcome? A reimagined, faster, and more intuitive customer experience that truly delivers. Let’s zoom in on the impact with Meta: ✨ +13% conversions ✨ +11% add-to-cart rates ✨ +11% ROAS The numbers are living proof, but trust, teamwork, and shared vision make this partnership so exceptional. Anna-Maria’s feedback inspires us to keep striving for excellence. Thank you to the Chantelle Group for trusting us to write this success story together! And to the unstoppable Dataïads team—your expertise and dedication fuel our collective growth every single day. 💪 We leave you the complete case in comments 👇

⏳ Plus que 2 heures avant le lancement de Feed Enrich ! À 11h, on vous présente notre nouvel outil conçu pour transformer vos flux produits sur Google Merchant Center 🚀 Pendant ce webinar de 30 minutes, animé par Thibault de Broissia et Raphaël Grandemange, nous partagerons pourquoi vos flux produits n’exploitent pas tout leur potentiel et comment les optimiser pour booster vos performances (impressions, clics, conversions). 🎁 Et bonne nouvelle, on offre à tous les participants un audit personnalisé de leur flux produit GMC. 📅 On se donne rendez-vous à 11h ! À tout à l’heure, L’équipe Dataiads

At Dataiads, a well-managed product feed is the foundation of any successful ad campaign. 🎯 And yet, we still see it all too often: incomplete product attributes, poorly optimized descriptions, wrong categorization, or details that don’t meet GMC requirements. The result? Underperforming Google Shopping campaigns And there’s a new solution in the block. Our expertise lies in transforming the post-click experience. But for that post-click to perform at its full potential, all must start with a reliable and people-first product feed. Without relevant data, it isn’t easy to personalize the customer experience and maximize advertising results. That’s how we’ve created Feed Enrich. So, what’s your biggest challenge with product feeds today? Tell us in the poll below.👇

📅 SAVE THE DATE! 📅 ❔ Come ottimizzare l'esperienza post click e ottimizzare il ROAS? ❗ A questa e a tante domande troverete risposta nel webinar organizzato dal nostro partner Dataiads: RIPRENDERE IL CONTROLLO SUGLI SHOPPING ADS NELL'ERA DELL'AI. ➡️ Il 17/12 alle 12.00, insieme a due esperti relatori, si parlerà di come affrontare in modo strategico gli aggiornamenti più significativi di Google ADS e Meta ADS e come prepararsi ai cambiamenti futuri. Ci sarete? 🙋🏻♀️ 🙋🏻♂️

🚀 The Search Revolution is Here – And It’s Powered by AI 🧠 🌐 Imagine a world where your search engine doesn’t just answer questions—it anticipates your needs, shops for you, and delivers a personalized experience. This isn’t the future—it’s happening now. As of November 2024, Google commands approximately 89.98% of the global search engine market share, with Microsoft's Bing holding about 3.94%. However, the rapid adoption of AI-powered alternatives is shaking up the status quo. Platforms like 𝐏𝐞𝐫𝐩𝐥𝐞𝐱𝐢𝐭𝐲 and 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐒𝐞𝐚𝐫𝐜𝐡 are redefining what it means to search : 💼 Perplexity’s revenues increased sevenfold this year alone. 🔥 2 days ago, 4/12/2024, ChatGPT has surged to 300 million weekly users! 🛍️ Launching game-changing features like Perplexity Shopping: Perplexity’s new shopping tools, including Snap to Shop and Buy with Pro, reshape e-commerce by merging search and action into one seamless experience. While Google and Bing still dominate, the rise of these AI-driven platforms poses a serious question: how long can the old guard hold their ground? But traditional giants aren’t standing still. Google is fighting back with bold moves: 📚 Generative AI Overviews to summarize complex queries. 💬 Conversational search experiences tailored to user needs. 🛒 A smarter Google Shopping, integrating AI to recommend products based on preferences. The competition is heating up, and the evolution of search has never been this exciting. We did a test with the same query, "best women's coat suitable for winter in Paris," on new Google Shopping, Perplexity, and ChatGPT Search. Which platform do you think gave the best answer? Which platform will you trust to answer your next big question—or help you find the perfect gift? Let’s discuss below! 👇 #AI #Search #Innovation #PerplexityAI #ChatGPT #Google

Plier le game sur Google Merchant Center : Un flux produit impeccable, pertinent et performant Chez Dataiads, nous accompagnons chaque jour des annonceurs sur Google Shopping. Et un constat revient sans cesse : seulement 1 flux produit sur 10 est vraiment optimisé pour Google Merchant Center. Un flux mal optimisé, c’est : 🔴 Des titres trop génériques : vos produits passent inaperçus. 🔴 Des descriptions peu engageantes : elles ne convainquent pas les acheteurs. 🔴 Des catégories mal assignées : vos produits deviennent invisibles. 🔴 Des données non synchronisées : des stocks épuisés ou des prix incorrects frustrent vos clients. Mais ça peut changer. ✨ Notre nouvel outil spécialisé est conçu pour optimiser et personnaliser chaque attribut de votre flux afin d'améliorer vos résultats sur Google Shopping. Tout ça sans impact pour votre agence, votre stratégies média ou votre agrégateur de flux. 🚀 Le 17 décembre à 11h, rejoignez notre webinar pour découvrir en avant-première Feed Enrich, votre nouvel allié pour des flux produits performants sur Google Merchant Center. Au programme  📊 Un état des lieux des flux produits sur GMC. 🤔 Pourquoi les outils actuels n’exploitent pas tout le potentiel de Google Merchant Center. 💡 Comment Feed Enrich transforme vos flux en moteurs de croissance. 👗 Une success story d’un grand distributeur de mode français. 📅 Date : Mardi 17 décembre 2024 🕚 Heure : 11h - 11h30 Présentateurs : 🎙️ Thibault de Broissia  🎙️ Raphael Grandemange #GoogleMerchantCenter #ProductFeed #Dataiads #AI #Productlaunch

Ever wondered what’s behind a company name? Often, it’s more than just words—a story, a vision, and, sometimes, a bold ambition. For us at Dataiads, our name says it all. It’s a reflection of everything that drives us daily: 📊 DATA Our foundation. Data helps us empower our clients to personalize, test, optimize and measure their shopping campaigns. 🤖 AI Our engine. Artificial intelligence transforms raw data into tailored experiences and more impactful advertising strategies. 🎯 ADS Our expertise. Digital advertising is where we shine, helping brands make the most of every click and connect deeply with their audiences. But above all, Dataiads is a promise—a commitment to blending technology with creativity, AI with human insight, and innovation with impact. Our vision of modern advertising is data-driven strategies powered by advanced technology and guided by human expertise, delivering results that truly matter. And soon, we’re taking it to the next level. Our upcoming product launch (yes, this is a teaser 😉) will connect our name even more deeply to its roots and purpose. 💬 What does "Dataiads" mean to you? Let us know in the comments—we’d love to hear your thoughts! #Dataiads #AI #DigitalAdvertising #Innovation #ProductLaunch

Google Shopping responds to Perplexity Shopping and ChatGPT Search by integrating artificial intelligence to revolutionize the user experience 🤖 With these new features, Google is redefining how consumers search for and discover products online. These innovations are not just a technological leap; they also represent a strategic response to challengers like Perplexity and ChatGPT Search. Here’s what’s changing 🛍️ A redesigned homepage, where users discover products, videos, and personalized content powered by AI. Automatically generated descriptions, clear and precise, to better guide purchasing decisions. Interactive filters, making searches even more intuitive and relevant. Real-time price comparison and tracking tools, simplifying the shopping experience. A dedicated personalized offers page, anticipating each customer’s specific needs. These innovations are supported by Google’s Shopping Graph, a massive database of 45 billion products. For e-commerce businesses, this represents an outstanding opportunity to capture attention, engage, and convert more effectively. These updates confirm an essential trend: to maximize campaign performance, a personalized and optimized user experience is now critical. At Dataïads, we know that post-click optimization is a key lever for turning clicks into conversions and boosting ROAS. 📍 Currently available in the United States, these innovations give us a glimpse of what the future of e-commerce will look like. ➡️ Find the full article in the comments and let us know your thoughts: How do you think these changes will impact your advertising strategies? We’d love to hear from you!

When you want to optimize every click, every detail matters. That’s the challenge alinea successfully tackled with Dataïads✨ Together, we worked to enhance every step of the post-click experience 🔍 - Optimized and engaging landing pages - Product recommendations tailored to specific purchasing behaviors - Intuitive navigation and well-designed offers to simplify product discovery The results speak for themselves: 🎯 With a +26% ROAS, +25.6% conversion rate, and +16.3 % average order value, this collaboration proves that every detail truly counts. It shows how a personalized post-click experience can turn every click into a conversion—and maximize impact. 👉 Discover the full success story on our website. Link in the comments!