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Request Your Free eBook Now: "Marketing Best Practice Guide: How to Use Intent Data to Drive Growth" Buyer-level Intent Data is no myth--and experts like Gini Dietrich, Scott D. Clary, Matt Heinz, Pam Didner and more are here to prove it. What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It's all true: buyer-intent data is no myth, at least not anymore. We can prove it. Download The Proof is Out There: Discover True Buyer-level Intent Data for industry-revolutionizing, practical insights on how to use buyer-level intent data for B2B Demand Gen from breakout B2B stars like Gini Dietrich, Lee Odden, Mario Martinez Jr., Scott D. Clary, Matt Heinz, Morgan J. Ingram, Pam Didner, and A. Lee Judge. Beyond these exclusive insights, you'll get a step-by-step breakdown of what buyer-level intent data means for you, how to leverage these and how it can turn your Unidentified Future Opportunities into customers. Are you ready to believe in a brighter future for B2B Demand Gen? Download "The Proof is Out There". After all, seeing is believing. Download here : https://t.ly/FYv3c

Printed catalogs vs Online catalogs at B2B companies. You can not compare them. Printed catalogs are old-fashioned? I don't know. I like the smell of paper even if it seems weird. If your customer's attention is still on this. That is okay. This choice can be expensive, can not be updated constantly, and can not be carried always. PDF version of the catalog can be an online catalog but still, be used by your sales teams for outbound activities mostly. 1200 pages PDF catalog also seems not friendly. I am not sure if someone can open it or not. So they were effective 5 years ago before the pandemic but now B2B working companies also search online as sourcing activities. They request information, quotes. The key point is now not an online or printed catalog. What buyers find, when they search. The key point is content and distribution. They reach product pages at websites, and marketplaces, discussions at forum websites, thoughts, and approaches at blogs, customer experience videos, thought leaders at podcasts, communities, etc. Click impression reports, search analytics, heatmaps, etc. are part of our lives now. You are also in this cycle as a consumer in your personal life. Online searching, reading, listening, watching. The question is where are your company buyers? What do they search for? How will your content be distributed? #content #distribution #b2bmarketing #b2b #marketing #catalog

Marketers are always focused on achieving and exceeding their goals. It’s in our professional makeup. But in the relentless pursuit of our defined objectives and KPIs, it's important to remember the “why” behind them. In her new book, Mary Ann O'Brien helps marketers reset their focus by centering on a fundamental practice: asking. The process she outlines, according to O’Brien, “works whether you are B2B, B2C, D2C or anything in between.” 📖 https://lnkd.in/gJ5yUXv7

Boosting Book Sales with SMS-iT’s Author Engagement Features https://lnkd.in/gru9CJej #CRMtips #customerengagement #businessgrowth #CRMstrategy #clientmanagement #relationshipbuilding #CRMsoftware #customerretention #marketingstrategy #CRMsuccess #loyaltyprograms #salesmanagement #CRMgoals #customerexperience #digitalengagement #CRM #business

Another use case when it comes to G2's Buyer Intent (or as I like to call it, "Purchase Intent") is Lead and Account Scoring. It's probably not the reason you would buy G2 Buyer Intent, but it's a great use case on increasing the value you can derive from it. Through our integrations with HubSpot, Marketo, and different ABM platforms, you can pipe your intent data and then use it for lead scoring. Different signals have different values - for example a Competitive Comparison would probably hold the largest value as a buyer specifically compared you with another vendor. It's a great way to marry your signals with other data points you have to get a better view of your buyer and who is showing the most intent. For example, a buyer who: - Was on your G2 profile - Did a competitive comparison - Clicked to your website - Filled in a lead form Is most often a higher-intent buyer than someone who came in via Google Search. Using this data to identify those higher intent leads helps you put more resources on them and they often are the leads which: - Convert at the highest percentage - Convert the quickest - Convert with the least number of touches - Convert at the highest prices For this tactic and 43 other slides on "Operationalizing G2's Buyer Intent", check out my eBook at https://lnkd.in/grpaGwA2

Getting your website landing pages to convert at a good rate is a big marketing challenge. A recent report from Unbounce shows that the median landing page conversion rate is 6.6%. The most useful info I got from the report (and its something I've always recommended) is to keep the copy short and simple on website landing pages. It's backed up by the data. Long and difficult words in landing page copy result in 24% decrease in conversions. Writing copy at the level of a 10 year old reading level results in an 11% conversion rate. Too much web copy, especially in B2B, is too long and complicated. https://lnkd.in/eTkvYUKQ Bigfork ⭐   Creating tasty B2B websites since 2010    #b2b #b2bmarketing #b2bwebsites 

Our team at Clear Digital recently unpacked the strategy behind B2B website budgeting on @MarketingProfs, covering everything from aligning with business goals to maximizing ROI. ✨ 📈 If you’re rethinking your website budget for next year, this article has some practical insights. 🤑 📖 Give it a read here: https://lnkd.in/gVJFKPaM

Ever wondered how you could streamline your email and SMS marketing? Dive into our latest eBook 📚 We cover everything from ease of use in Chapter 2 to advanced analytics in Chapter 6. And don't miss our insights on cost & pricing models in Chapter 7. We break down each platform's strengths in contact management, marketing capabilities, integration, and more. Whether you're a Klaviyo fan or an Intuit Mailchimp advocate, this guide has something for you. https://groov.co/3Tl3dfl

Attention, Tech Marketers: Are you leveraging your data effectively? Is your marketing strategy aligned with the modern B2B buyer's journey? Our just-released eBook, "Increase Customer Lifetime Value," is not just another guide—it's a blueprint for tech vendors aiming to elevate their marketing game. Inside, you'll find practical tips for targeted campaigns, boosting ROI, and creating a harmonious sales and marketing dynamic. Elevate your strategy today, download your copy here: https://ow.ly/H1v850Rg5y7 #TechMarketing #B2BBuyerJourney #CustomerLifetimeValue #TechVendors #MarketingStrategy #BoostingROI #SalesAndMarketing #ElevateYourStrategy

B2B marketing has changed a lot over the past few years. Chances are, your website and ads may be missing some of the modern elements that new business owners are looking for. There's been a shift to business focused content, and we've seen a huge growth in the software space with new brands serving primarily a business audience. My new intro guide to B2B marketing offers a 50 step checklist for the basic foundations to cover when setting up your company to advertise to other businesses. Want a copy of this 50 step guide for B2B Marketing? 👉 Comment below if you're interested and I'll send it to you #B2B #Business #Marketing #Ebook #Checklist