Seventh Street Consulting’s Post

Request Your Free eBook Now: "Marketing Best Practice Guide: How to Use Intent Data to Drive Growth" Buyer-level Intent Data is no myth--and experts like Gini Dietrich, Scott D. Clary, Matt Heinz, Pam Didner and more are here to prove it. What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It's all true: buyer-intent data is no myth, at least not anymore. We can prove it. Download The Proof is Out There: Discover True Buyer-level Intent Data for industry-revolutionizing, practical insights on how to use buyer-level intent data for B2B Demand Gen from breakout B2B stars like Gini Dietrich, Lee Odden, Mario Martinez Jr., Scott D. Clary, Matt Heinz, Morgan J. Ingram, Pam Didner, and A. Lee Judge. Beyond these exclusive insights, you'll get a step-by-step breakdown of what buyer-level intent data means for you, how to leverage these and how it can turn your Unidentified Future Opportunities into customers. Are you ready to believe in a brighter future for B2B Demand Gen? Download "The Proof is Out There". After all, seeing is believing. Download here : https://t.ly/FYv3c

Request Your Free eBook Now: "B2B Trends: How Intent Data Can Boost Marketing Results" To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it. Download this e-book to learn: * What intent data is and if it’s right for your organization * Why intent data can help you create a more buyer-centric organization * What B2B marketers like you think about intent data and how they’re using it Download now! Download here : https://t.ly/f-83q

Request Your Free eBook Now: "B2B Trends: How Intent Data Can Boost Marketing Results" To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it. Download this e-book to learn: * What intent data is and if it’s right for your organization * Why intent data can help you create a more buyer-centric organization * What B2B marketers like you think about intent data and how they’re using it Download now! Offered Free by: ON24, Inc.

Honored to have my contribution included in this Forbes piece about how to overcome the digital marketing fatigue that many B2B buyers are currently feeling. No one needs another white paper or e-book. Instead, overwhelm them with unique value!! https://lnkd.in/eWypqKq5

Request Your Free eBook Now: "B2B Trends: How Intent Data Can Boost Marketing Results" To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it. Download this e-book to learn: * What intent data is and if it’s right for your organization * Why intent data can help you create a more buyer-centric organization * What B2B marketers like you think about intent data and how they’re using it Download now! Download here: https://t.ly/f-83q

Printed catalogs vs Online catalogs at B2B companies. You can not compare them. Printed catalogs are old-fashioned? I don't know. I like the smell of paper even if it seems weird. If your customer's attention is still on this. That is okay. This choice can be expensive, can not be updated constantly, and can not be carried always. PDF version of the catalog can be an online catalog but still, be used by your sales teams for outbound activities mostly. 1200 pages PDF catalog also seems not friendly. I am not sure if someone can open it or not. So they were effective 5 years ago before the pandemic but now B2B working companies also search online as sourcing activities. They request information, quotes. The key point is now not an online or printed catalog. What buyers find, when they search. The key point is content and distribution. They reach product pages at websites, and marketplaces, discussions at forum websites, thoughts, and approaches at blogs, customer experience videos, thought leaders at podcasts, communities, etc. Click impression reports, search analytics, heatmaps, etc. are part of our lives now. You are also in this cycle as a consumer in your personal life. Online searching, reading, listening, watching. The question is where are your company buyers? What do they search for? How will your content be distributed? #content #distribution #b2bmarketing #b2b #marketing #catalog

🎁 FREE 290-page e-book. Written by an alum of McKinsey & Company in the Umbrex Marketing Practice, The B2B #Go_to_Market #Strategy Handbook provides checklists, templates, and step-by-step instructions. If you'd like access to this resource, please drop a comment below 👇 Here's the table of contents: #Chapter 1: Understanding Go-to-Market Strategy 1.1 What is a Go-to-Market Strategy? 1.2 Importance of Go-to-Market Strategy in B2B 1.3 Key Components of a Go-to-Market Strategy 1.4 Who is Responsible for Go-to-Market Strategy? 1.5 How Often Should Go-to-Market Strategy be Updated? 1.6 Use of Third Parties Including Management Consultants #Chapter 2: Market Analysis 2.1 Identifying Market Opportunities 2.2 Competitive Analysis 2.3 Customer Segmentation 2.4 Market Sizing and Forecasting #Chapter 3: Value Proposition Development 3.1 Understanding Customer Needs 3.2 Crafting a Compelling Value Proposition 3.3 Differentiation Strategies 3.4 Communicating Value to Customers #Chapter 4: Product Positioning and Messaging 4.1 Defining Product Positioning 4.2 Creating Effective Messaging 4.3 Tailoring Messaging for Different Segments 4.4 Case Studies on Successful Positioning #Chapter 5: Sales Strategy and Planning 5.1 Building a Sales Strategy 5.2 Sales Channel Selection 5.3 Developing Sales Processes 5.4 Sales Team Structure and Roles 5.5 Setting Sales Targets and KPIs #Chapter 6: Marketing Strategy and Execution 6.1 Integrated Marketing Campaigns 6.2 Digital Marketing Tactics 6.3 Content Marketing and Thought Leadership 6.4 Lead Generation and Nurturing 6.5 Marketing Automation Tools #Chapter 7: Distribution Channels 7.1 Direct Sales vs. Indirect Sales 7.2 Partner and Alliance Management 7.3 Managing Resellers and Distributors 7.4 E-commerce and Online Sales #Chapter 8: Pricing Strategy 8.1 Pricing Models and Structures 8.2 Value-Based Pricing 8.3 Competitive Pricing Analysis 8.4 Pricing Optimization Techniques #Chapter 9: Customer Acquisition and Retention 9.1 Customer Acquisition Strategies 9.2 Onboarding New Customers 9.3 Customer Relationship Management (CRM) 9.4 Strategies for Customer Retention 9.5 Measuring Customer Satisfaction #Chapter 10: Metrics and Performance Management 10.1 Key Metrics for Go-to-Market Success 10.2 Building a Performance Dashboard 10.3 Analyzing and Interpreting Data 10.4 Continuous Improvement and Optimization #Chapter 11: Technology and Tools 11.1 CRM Systems 11.2 Marketing Automation Platforms 11.3 Sales Enablement Tools 11.4 Analytics and Reporting Tools #Chapter 12: Implementation and Execution #Chapter 13: Templates and Checklists ✍️ Let me know if you'd like access ♻️ Repost if your connections may find this valuable. We made an investment to create this resource and we'd love to share it widely. Thank you Will Bachman for this effort and amazing handbook

I got 99 problems but MQLs are NOT one People have been hating on MQLs for a while now. My view is that MQLs are not the problem. Why? Because there is no standard definition of a MQL. Here are the variations of MQLs in my career: - Anything added to the CRM = MQL - A completed form for an ebook = MQL - Several forms completed for an ebook/assets = MQL - Several forms completed for an ebook/assets in the last 30 days = MQL - Completed form and ICP criteria = MQL - Visited the pricing page, been on site x3 in the last 30 days, and form completed = MQL - Demo request = MQL Not only are the definitions different, but how they are treated is different, too.  I have seen MQLs (ebook downloads) go into lead nurtures to become SQLs (ie once they hit a nominal lead score) and then passed to sales/SDR.  I have seen MQLs (ebook downloads) go to sale/SDR to be followed up. Etc. They are very different which deliver different results and some approaches won’t work in some circumstances. If you are evangelising a market, you will need to reach out early and help educate the buyer - waiting for a consistent flow of demo requests might mean waiting a long time. How you define MQLs and use them should make sense for your GTM, your product, your market, your company etc. For the avoidance of doubt, I fully agree that marketing should be aligned to revenue/pipeline, but hating on MQLs doesn’t do anything other than take away a valuable tool for alignment and demand generation (in the right circumstances). Like the Legendary Chuck D said, “Don’t Believe the Hype.” #DemandGeneration #SAASMarketing #SAASSales #SAASGrowth #MQLs #LeadGeneration #MarketingStrategy #DigitalMarketing #B2BSales #BusinessGrowth

Boosting Book Sales with SMS-iT’s Author Engagement Features https://lnkd.in/gru9CJej #CRMtips #customerengagement #businessgrowth #CRMstrategy #clientmanagement #relationshipbuilding #CRMsoftware #customerretention #marketingstrategy #CRMsuccess #loyaltyprograms #salesmanagement #CRMgoals #customerexperience #digitalengagement #CRM #business

Another use case when it comes to G2's Buyer Intent (or as I like to call it, "Purchase Intent") is Lead and Account Scoring. It's probably not the reason you would buy G2 Buyer Intent, but it's a great use case on increasing the value you can derive from it. Through our integrations with HubSpot, Marketo, and different ABM platforms, you can pipe your intent data and then use it for lead scoring. Different signals have different values - for example a Competitive Comparison would probably hold the largest value as a buyer specifically compared you with another vendor. It's a great way to marry your signals with other data points you have to get a better view of your buyer and who is showing the most intent. For example, a buyer who: - Was on your G2 profile - Did a competitive comparison - Clicked to your website - Filled in a lead form Is most often a higher-intent buyer than someone who came in via Google Search. Using this data to identify those higher intent leads helps you put more resources on them and they often are the leads which: - Convert at the highest percentage - Convert the quickest - Convert with the least number of touches - Convert at the highest prices For this tactic and 43 other slides on "Operationalizing G2's Buyer Intent", check out my eBook at https://lnkd.in/grpaGwA2