SMS-iT’s Post

Is your website budget really driving results? Clear Digital’s latest article on MarketingProfs looks at building a budget that works for B2B growth, including ways to balance immediate fixes with future goals. Worth a read for anyone planning 2025 budgets! Check it out here https://lnkd.in/grDSDnan #DigitalStrategy #WebsiteRedesign #DigitalMarketing

Clear Digital’s article on MarketingProfs overviews the best way to approach B2B website budgeting. Great insights on balancing quick updates with long-term growth! It’s worth a look if your website needs to work harder for your business. Check it out here: https://lnkd.in/gUtkWDVM #WebsiteRedesign #B2B

🎁 FREE 290-page e-book. Written by an alum of McKinsey & Company in the Umbrex Marketing Practice, The B2B #Go_to_Market #Strategy Handbook provides checklists, templates, and step-by-step instructions. If you'd like access to this resource, please drop a comment below 👇 Here's the table of contents: #Chapter 1: Understanding Go-to-Market Strategy 1.1 What is a Go-to-Market Strategy? 1.2 Importance of Go-to-Market Strategy in B2B 1.3 Key Components of a Go-to-Market Strategy 1.4 Who is Responsible for Go-to-Market Strategy? 1.5 How Often Should Go-to-Market Strategy be Updated? 1.6 Use of Third Parties Including Management Consultants #Chapter 2: Market Analysis 2.1 Identifying Market Opportunities 2.2 Competitive Analysis 2.3 Customer Segmentation 2.4 Market Sizing and Forecasting #Chapter 3: Value Proposition Development 3.1 Understanding Customer Needs 3.2 Crafting a Compelling Value Proposition 3.3 Differentiation Strategies 3.4 Communicating Value to Customers #Chapter 4: Product Positioning and Messaging 4.1 Defining Product Positioning 4.2 Creating Effective Messaging 4.3 Tailoring Messaging for Different Segments 4.4 Case Studies on Successful Positioning #Chapter 5: Sales Strategy and Planning 5.1 Building a Sales Strategy 5.2 Sales Channel Selection 5.3 Developing Sales Processes 5.4 Sales Team Structure and Roles 5.5 Setting Sales Targets and KPIs #Chapter 6: Marketing Strategy and Execution 6.1 Integrated Marketing Campaigns 6.2 Digital Marketing Tactics 6.3 Content Marketing and Thought Leadership 6.4 Lead Generation and Nurturing 6.5 Marketing Automation Tools #Chapter 7: Distribution Channels 7.1 Direct Sales vs. Indirect Sales 7.2 Partner and Alliance Management 7.3 Managing Resellers and Distributors 7.4 E-commerce and Online Sales #Chapter 8: Pricing Strategy 8.1 Pricing Models and Structures 8.2 Value-Based Pricing 8.3 Competitive Pricing Analysis 8.4 Pricing Optimization Techniques #Chapter 9: Customer Acquisition and Retention 9.1 Customer Acquisition Strategies 9.2 Onboarding New Customers 9.3 Customer Relationship Management (CRM) 9.4 Strategies for Customer Retention 9.5 Measuring Customer Satisfaction #Chapter 10: Metrics and Performance Management 10.1 Key Metrics for Go-to-Market Success 10.2 Building a Performance Dashboard 10.3 Analyzing and Interpreting Data 10.4 Continuous Improvement and Optimization #Chapter 11: Technology and Tools 11.1 CRM Systems 11.2 Marketing Automation Platforms 11.3 Sales Enablement Tools 11.4 Analytics and Reporting Tools #Chapter 12: Implementation and Execution #Chapter 13: Templates and Checklists ✍️ Let me know if you'd like access ♻️ Repost if your connections may find this valuable. We made an investment to create this resource and we'd love to share it widely. Thank you Will Bachman for this effort and amazing handbook

Your B2B Website: Dust Collector or Deal Closer? 🤔 In the fast-paced world of business-to-business interactions, your website is the heart of your marketing strategy, the face of your brand, and a critical tool for generating leads. Like an HVAC system or an automobile, neglecting maintenance can wreak havoc on efficiency and effectiveness. Don't let outdated content or security gaps hold you back. Click the link to learn more about the importance of website maintenance - and how you can get some help. 😁 https://lnkd.in/ej8f2kcR How often do you review and update the content on your website? #commercialbusiness #b2bbusiness #familyownedbusiness #leadgeneration #b2bmarketing #b2bwebsite

B2B website not generating enough quality leads?  Your website is the virtual storefront for your brand. An outdated or poor user experience can hamper sales cycles before they even begin. That's why we outlined the 7 essential elements that high-converting B2B websites have in our latest blog post: https://lnkd.in/ee2eQiYg From mobile responsiveness to robust service overviews to thoughtful lead capture tools - make sure your site checks all the boxes! If your website could use a refresh to amp up lead gen, our team specializes in crafting premium, visually compelling B2B website experiences tailored to your audiences. Email us at [email protected] or comment below if you're looking to improve your digital storefront!

Are you making it harder for your customers to buy from you? Here’s a fact that might change how you approach your marketing: 75% of buyers now prefer to gather product information on their own. 57% made a purchase in the past year without meeting a vendor’s sales team. This means your content—not your sales pitch—is often the first and only impression you’ll make. So, how do you stand out in this self-serve buying environment? Here are 3 steps to ensure your content resonates: 1️⃣ Be Discoverable: Use SEO-optimized blogs, videos, and social media to make your content easy to find. 2️⃣ Build Trust: Share stories, case studies, and content that shows your expertise and reliability. 3️⃣ Be Actionable: Offer clear next steps, like checklists, toolkits, or resources that solve a specific problem. Start creating content that works harder than a cold sales pitch. For more insights, check out this HubSpot article: https://lnkd.in/eQY2rBfT 💡 Want help creating high-impact content that attracts beer brands and converts curious readers into loyal customers? Let’s connect. 🍺 #ContentStrategy #B2BMarketing #CraftBeer #DigitalStorytelling

Don’t settle for boring B2B marketing and sales campaigns. Especially now, your strategy for differentiation and creativity needs to be at the top of your priority list. Here’s some inspiration to avoid drowning in the sea of sameness -> https://lnkd.in/e_Ep3avc Brought to you by our creative team! 🎨 What are you adding to your swipe file?

Here are the 5 rules I follow to create high converting comparison pages for my clients: Rule no. 1 ➡️ Focus on the customer's perspective The key mistake many brands make is talking about features in a vacuum. Instead, you need to understand your customer's pain points and motivations. ~ What are they really trying to achieve? ~ How does each capability you offer (or your competitor offers) tie back to solving their core challenges? Highlight how your solution uniquely addresses their needs, rather than just rattling off spec sheets. Rule no. 2 ➡️ Emphasize on outcomes, not just features B2B buyers are inundated with feature checklists everyday. You need to cut through the noise by zooming out and emphasizing on the real-world outcomes your product delivers. ~ How will it make their lives easier? ~ What tangible results can they expect? For example, don't just say "We offer 50 currencies for global payroll" - say "Run payroll seamlessly across 50+ countries, eliminating compliance headaches and saving your team hours each month." Rule no. 3 ➡️ Leverage differentiated proof points Comparison pages are the perfect place to showcase your unique selling points. ~ What does your solution do better than the competition? Identify 2-3 key differentiators and back them up with concrete data, case studies, or customer testimonials. This could be anything from faster deployment times to deeper integrations to more robust security features. The key is making a compelling case for your product and help them realize that you're the better choice. Rule no. 4 ➡️ Infuse personality and authenticity Use your brand voice and inject more personality into it. For instance, weave in anecdotes, analogies etc., as per the persona you're targeting to make the content more engaging and resonant. Most importantly, be transparent about your product's strengths AND weaknesses. For example, acknowledging areas where a competitor may have an edge builds trust and credibility. Rule no. 5 ➡️ Create a seamless buyer journey Strategically place CTAs that move prospects towards the next logical step, whether that's a product demo, free trial, or consultation. The goal is to create a frictionless experience that guides buyers towards conversion, without feeling pushed. Lastly, your comparison pages are nothing less than battle cards for your marketing and sales team. So it shouldn't just be there on your website to be used only when a prospect finds it. Make sure that it's tightly integrated with the rest of your marketing and sales funnels and is utilised in every step by your team to address queries or objections of prospects. Anything else that you'd like to add? #saas #b2bsaas

Some B2B websites just sit there. Others generate leads and grow. Here's the key difference between the two: ▶️  A lead-generating website has a solid foundation of strategy and research. With a brand strategy in place and a memorable brand style guide. This ensures the website's design will stand out. The company's differentiator is clear. A positioning statement outlines why a prospect should choose your solution over the competition. Customer interviews have been carried out and detailed personas created. Everyone now knows the customers' actual pain points. ▶️  All of this feeds into the design so it's built to convert. Persuasive solution pages have been developed based on actual research. Not just assumptions. They resonate with the dream customer as the copy aligns with and speaks to their pain points. And the pages load quickly across any device type. Supporting content is on the site to add social proof and position the company as a thought leader. ▶️  Now sales and marketing activity can be ramped up with confidence. Send paid ads traffic to the website knowing full well it's in the best shape possible. With ongoing content produced based on the pain points from the research. Now, when someone Googles you after a conference, podcast appearance, or cold call, they're not left disappointed and can find everything they need. 🙋♂️  Want to learn more on this? I'm running a (free, ungated) webinar on August 15th on this exact topic. The aim is to show you how to take your website from lacking direction, to resonating with your dream customer and generating new business. The link for that is 👇