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Request Your Free eBook Now: "B2B Trends: How Intent Data Can Boost Marketing Results" To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it. Download this e-book to learn: * What intent data is and if it’s right for your organization * Why intent data can help you create a more buyer-centric organization * What B2B marketers like you think about intent data and how they’re using it Download now! Offered Free by: ON24, Inc.

Request Your Free eBook Now: "Marketing Best Practice Guide: How to Use Intent Data to Drive Growth" Buyer-level Intent Data is no myth--and experts like Gini Dietrich, Scott D. Clary, Matt Heinz, Pam Didner and more are here to prove it. What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It's all true: buyer-intent data is no myth, at least not anymore. We can prove it. Download The Proof is Out There: Discover True Buyer-level Intent Data for industry-revolutionizing, practical insights on how to use buyer-level intent data for B2B Demand Gen from breakout B2B stars like Gini Dietrich, Lee Odden, Mario Martinez Jr., Scott D. Clary, Matt Heinz, Morgan J. Ingram, Pam Didner, and A. Lee Judge. Beyond these exclusive insights, you'll get a step-by-step breakdown of what buyer-level intent data means for you, how to leverage these and how it can turn your Unidentified Future Opportunities into customers. Are you ready to believe in a brighter future for B2B Demand Gen? Download "The Proof is Out There". After all, seeing is believing. Download here : https://t.ly/FYv3c

Request Your Free eBook Now: "4 B2B Marketing Trends to Watch in 2024" "These trends are essential knowledge for any forward-thinking B2B marketer." Marketing evolves at breakneck speed, with new trends and innovations constantly emerging. To help B2B marketers stay ahead of the curve, we’ve picked out four key trends we think you should know about in 2024 and spoken to industry experts to bring you deeper insights and actionable advice. Whether you’re looking to refine your strategy or experiment with something new, these trends are essential knowledge for any forward-thinking B2B marketer, and are expected to remain relevant for some time. Download here : https://t.ly/_P5y4

Request Your Free eBook Now: "B2B Trends: How Intent Data Can Boost Marketing Results" To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it. Download this e-book to learn: * What intent data is and if it’s right for your organization * Why intent data can help you create a more buyer-centric organization * What B2B marketers like you think about intent data and how they’re using it Download now! Offered Free by: ON24, Inc.

Request Your Free eBook Now: "B2B Trends: How Intent Data Can Boost Marketing Results" To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it. Download this e-book to learn: * What intent data is and if it’s right for your organization * Why intent data can help you create a more buyer-centric organization * What B2B marketers like you think about intent data and how they’re using it Download now! Download here: https://t.ly/f-83q

Request Your Free eBook Now: "B2B Trends: How Intent Data Can Boost Marketing Results" To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it. Download this e-book to learn: * What intent data is and if it’s right for your organization * Why intent data can help you create a more buyer-centric organization * What B2B marketers like you think about intent data and how they’re using it Download now! Download here : https://t.ly/f-83q

From the Digital x Brand journal: Thinking out loud and writing maybe a few too many words about B2B service businesses, like ours, which tend to say way too much about themselves on their websites. #contentstrategy #messaging #sayless https://lnkd.in/dWKU-x74

Decoding Website Formats in the B2B Industry! We've taken businesses in Cable Manufacturing, Real Estate Projects, Logistics, Agricultural from Idea, Website Design & Go-live for their projects with our team's capabilities in fast turnarounds. Difference in websites that become marketing assets and convert traffic into enquiries as compared to designs that never go live or get converted? They answer the following 5 things: 1. Exactly what they do 2. Who They are For 3. How they do it [process, USP, timeline and capabilities] 4. Case Studies & Video/Written Testimonials 5. Easy CTA with next steps Take, for example, an Agricultural Exporter dealing in Rice, Makhana, and Wheat. Their website isn’t just a "digital brochure." It’s a business tool that should: 🔹 Highlight their production process, ingredients, and certifications. 🔹 Provide downloadable corporate decks for potential buyers. 🔹 Integrate with a CRM for lead tracking and automate follow-ups via calls or emails. These elements aren’t "nice to haves" — they’re must-haves for conversion-driven websites. 💡 If you're an agency, what’s your go-to strategy for designing websites that convert? Drop your thoughts in the comments — let’s learn and grow together! 💬 #WebsiteDesign #B2B #LeadGeneration #WebDevelopment #BusinessGrowth

A persuasive product description should provide the consumer with details, features, and benefits. These bits and pieces of information are essential, but the WHY is more critical. Think about these questions when writing your product descriptions ⤵️ ▪️ Why should the consumer purchase your product or service? ▪️ Are your products unique, and do they require a detailed description? ▪️ Can the consumer picture the product in their personal life or business environment? ▪️ How does your product compare to your competition? ▪️ What pain point is the product relieving? When it comes to creating website content for B2C or B2B clients, we strive to create an interest that will turn into an action to contact or purchase. Here are three tips for practical product descriptions ⤵️ ✔️ Tell the truth. ✔️ Tell the story. ✔️ “Speak” in a voice that engages with your customer base. Do you need help writing a product description? We are here to craft engaging content to attract customers and make your product or service shine. Looking to dive deeper? Read my product description blog! https://lnkd.in/gyPPW2xw #productdescriptions #b2b #b2c #copywritingservices

10 key takeaways from MarketingProfs B2B Forum: Ann Handley pointed out that Bain finds 90% of buyers choose a vendor they had in mind before they began researching a purchase. Marketers need to double down on brand & personality to create an emotional connection. Christopher Penn advised jargon is helpful in prompt writing Wil Reynolds warned brands will never build 1 fan writing sea of sameness content. Experience and opinion are how it’s done. Zontee Hou explained that what matters most to an audience is personal. Marketers need to have the right data about customers & use it in a personal way. Jay Schwedelson shared that a quiz w/ 3 answers in an email lifts CTRs by 47%. Erika Heald dove into the importance of taxonomy when scaling content. For example.: AI views Ebook, E-book, ebook, and e-book differently. Rand Fishkin revealed the best marketing opportunities are often the least measurable. Tom Shapiro said new research finds segmenting B2B website content by audience can 7x traffic growth. Pierce Ujjainwalla predicted that the new Apple branded email will drive an increase in opens. Paul Ince stressed that emotion is a B2B buying trigger. Plus, there were awesome insights from Jay Acunzo, Robert Rose, Samantha Rideout, Katie Robbert, A. Lee Judge, Michael Barber, John Jantsch and so many more! #mpb2b