Another use case when it comes to G2's Buyer Intent (or as I like to call it, "Purchase Intent") is Lead and Account Scoring. It's probably not the reason you would buy G2 Buyer Intent, but it's a great use case on increasing the value you can derive from it. Through our integrations with HubSpot, Marketo, and different ABM platforms, you can pipe your intent data and then use it for lead scoring. Different signals have different values - for example a Competitive Comparison would probably hold the largest value as a buyer specifically compared you with another vendor. It's a great way to marry your signals with other data points you have to get a better view of your buyer and who is showing the most intent. For example, a buyer who: - Was on your G2 profile - Did a competitive comparison - Clicked to your website - Filled in a lead form Is most often a higher-intent buyer than someone who came in via Google Search. Using this data to identify those higher intent leads helps you put more resources on them and they often are the leads which: - Convert at the highest percentage - Convert the quickest - Convert with the least number of touches - Convert at the highest prices For this tactic and 43 other slides on "Operationalizing G2's Buyer Intent", check out my eBook at https://lnkd.in/grpaGwA2
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A2Z of Online Business Management - Lead Magnets Let's talk Lead Magnets and why they're a good idea for your small business By offering a free resource like an ebook, checklist, or webinar in exchange for your visitors' email addresses, you not only build your email list but also establish your authority and trustworthiness in your niche. 📈✨ Here’s why lead magnets are such a smart move: 1️⃣ Build Your Email List: Having a solid email list is like having a direct line to your audience. It allows you to nurture relationships and promote your products or services 2️⃣ Establish Expertise: When you offer high-quality content through your lead magnet, you show your subscribers your expertise and give real value to your potential customers. This builds credibility and positions you as a trusted resource 3️⃣ Increase Conversion Rates: People who sign up for your lead magnet are already interested in what you offer. This makes them more likely to convert into paying customers when you continue to provide them with valuable information and offers 4️⃣ Cost-Effective Marketing: Compared to traditional advertising, lead magnets are a cost-effective way to generate leads. Once created, they can continue to attract new leads without ongoing expenses 5️⃣ Personalised Marketing: With your subscribers' email addresses, you can personalise your marketing efforts. Tailor your messages based on their interests, behaviours, and where they are in the buying journey #empressoforder #virtualassistant #virtualassistantperth
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Lead magnets are a great to generate leads and capture contact details like email addresses and mobile numbers. We recommend starting with a Lead generating PDF. Here are a few simple yet compelling ideas for a lead magnet PDF: • Checklists : For example "Your Essential Marketing Campaign Checklist” • Worksheet: Say an "ROI Calculator Worksheet" • How-to Guide: EG "The Beginner's Guide to SEO" • Top Tips: Like "5 Proven Strategies to Increase Customer Engagement" • Resource List: Maybe "101 Marketing Tools Every Startup Should Know About" • Educational eBook: This one takes a bit more work but can be great …"The Art of Persuasion in Digital Marketing" • Brochure: Which could be part of one of your products or services, like "Discover Our Marketing Mastery Series” Every lead magnet should be a master class in your area of expertise, revealing your extensive knowledge and the benefits that potential customers can expect from interacting with your business. Make sure it's so valuable that people will want to work with you. Feel free to contact us if you want ideas for your business in help in creating a lead magnet or other content! #leadmagnets #smallbusinesses #yourbusinessoptimised
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