Chris Perrine’s Post

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Transforming How APAC Buyers Discover, Research, & Buy SaaS

Another use case when it comes to G2's Buyer Intent (or as I like to call it, "Purchase Intent") is Lead and Account Scoring. It's probably not the reason you would buy G2 Buyer Intent, but it's a great use case on increasing the value you can derive from it. Through our integrations with HubSpot, Marketo, and different ABM platforms, you can pipe your intent data and then use it for lead scoring. Different signals have different values - for example a Competitive Comparison would probably hold the largest value as a buyer specifically compared you with another vendor. It's a great way to marry your signals with other data points you have to get a better view of your buyer and who is showing the most intent. For example, a buyer who: - Was on your G2 profile - Did a competitive comparison - Clicked to your website - Filled in a lead form Is most often a higher-intent buyer than someone who came in via Google Search. Using this data to identify those higher intent leads helps you put more resources on them and they often are the leads which: - Convert at the highest percentage - Convert the quickest - Convert with the least number of touches - Convert at the highest prices For this tactic and 43 other slides on "Operationalizing G2's Buyer Intent", check out my eBook at https://lnkd.in/grpaGwA2

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