IDC Europe’s Post

Elevate Your B2B Marketing Strategy with Expert Insights! This ebook is designed to refine the way you engage with clients and nurture their value throughout your business relationship.

B2B Tech Marketers: your industry is niche, complex, and constantly evolving. If the agency you work with doesn't understand that, they're not the one for you. 🙅♂️ Make sure you always get the support you need — download our latest ebook to learn about: ➡ The best time to seek agency support + what to consider beforehand ➡ How to get the most out of your agency relationship ➡ Best practices for addressing B2B-specific marketing challenges 🔗 Download here: https://lnkd.in/gkycy6_A #marketingagency #agencysupport #techmarketing #marketingtips

This was a happy surprise in my inbox this morning! Emma Stratton's new book is arriving a week earlier than listed in preorder! As someone who writes educational and marketing material, I can tell you that B2B messaging can be very challenging, especially when the product is very technical in nature. I'm eager to learn how I can human-fy RentVision's messaging—without, you know, all that "seamless optimization" 😜 Can't wait to dive in! #marketing #b2bmessaging #multifamilymarketing #apartmentmarketing

B2B Marketers: your industry is niche, complex, and constantly evolving. If the agency you work with doesn't understand that, they're not the one for you. 🙅♂️ Make sure you always get the support you need — download our latest ebook to learn about: ➡ The best time to seek agency support + what to consider beforehand ➡ How to get the most out of your agency relationship ➡ Best practices for addressing B2B-specific marketing challenges Get your copy here: https://lnkd.in/d9kC7sEn

Where should your 2025 marketing budget go? With search, social, and event marketing taking a big share of B2B spend, 2025 is the time to rethink where your marketing dollars go. The planning starts now. Download the eBook for insights into optimizing your 2025 marketing budget: https://hubs.li/Q02XyM0T0 #MarketingPlanning #MarketingBudget #AnnualPlanning

Empower your marketing strategies! Decode MROI for B2B scientific industries and enhance your ROI with our comprehensive guide. Scientific marketers, it's time to maximize your marketing budgets! Our new e-book, "Decoding MROI for Niche B2B Scientific Industries," helps you unravel complex cause-effect relationships and adopt a data-rich evaluation of marketing campaigns. Create customized benchmarks and KPIs, capture multi-faceted customer journeys, and build trust through thought leadership. Abandon one-size-fits-all approaches and equip yourself with the indispensable evidence required to secure and justify future marketing investments. This guide will empower you to make objective, data-driven evaluations in the constantly evolving environment of scientific marketing. Don't wait another minute—download our transformative e-book today! Download now https://hubs.li/Q02Y2xm50 #CovalentBonds #B2BMarketing #MROIGuide #DataDrivenMarketing

Monday Morning Note to Self: Double-check for “Fluff Words” in your copy. Why? You see these words everywhere in B2B marketing. They may sound exciting or impressive but usually make the statement vague. They're not helping potential buyers understand what we actually do. ✋ I’m totally guilty of using every single one of these. 🎯 But I am committing to using simpler, clearer language. So instead of saying: I want to unlock my potential to transform the hospitality tech industry's marketing by streamlining the messaging I create and leveraging reminders like this. I'll just say: Let's tell a real story that connects with the buyer quickly, without the fluff. Thanks for the inspiration, Emma Stratton. Loved your PMM Camp session! #b2bmarketing #messaging #techmarketing  

Discover the power of evolving your demand gen strategy ✅ In this e-book, uncover key insights on how to overcome the challenges of transitioning away from MQLs & more! Download: https://bit.ly/3skgrOB #DemandGen #MQLs #B2B #Marketing

NetLine's 2024 report revealed that C-Suite executives crave (and require) simplicity. It's a primary reason why eBooks are so popular across the group. Robert Rose, CEO and Chief Strategy Officer of The Content Advisory (TCA), agrees. In The 2024 B2B Marketer's Playbook, NetLine's latest in collaboration with MarketingProfs, Rose emphasizes this idea."When laying out a business case to anyone in the C-Suite, one of the best practices is to always lean in first with the succinct recommendations, and then your supporting argument." This approach helps to capture attention quickly and establish credibility. Here’s why it works: 🔹 Clarity and Precision: Executives appreciate brevity and clear recommendations. 🔹 Structured Argumentation: Leading with recommendations sets the stage for a compelling argument. 🔹 Focused Communication: It ensures the core message isn’t lost in details. Want more insights on engaging effectively with the C-Suite? Dive into The 2024 B2B Marketer's Playbook and learn from experts like Robert Rose, Ann Handley, Nancy Harhut, Andy Crestodina, and many others! 📚 Get your copy here https://ow.ly/inib50RzBb6 Stay ahead and elevate your marketing strategies! #B2B #MarketingStrategy #CSuite #BusinessLeadership #MarketingPlaybook #IntentData #AI #ABM #CustomerExperience #MarketingInsights

Is your B2B demand engine purring like a well-tuned machine, or is it more of a sputtering engine? Unleash peak performance with our latest ebook on optimizing demand strategies. Don't let your sales team down by flying blind in a tech-driven sky. Get ready to elevate your game! #B2BDemand #MarketingInsights #SalesEffectiveness