Charlien Adriaensen’s Post

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Human-Centered Quali Market Researcher | Fusing Social Work skills with Strategic Communication at Ipsos

Ready to welcome a group of people to share their thoughts and opinions on today's topic. Offering them a homey atmosphere, a warm drink, and a tasty sandwich. Meanwhile, our client is tucked away behind the mirror, eagerly listening to every word shared about their brand.   Our focus groups aren't just random chatter; we do photo sorts, draw with colorful markers, and stimulate innovative thinking with projective techniques. It is fun (at least for me), engaging, and sometimes a bit challenging – especially when you have that one dominant personality who insists their opinion is the ultimate truth 😉. #ipsosbelgium #marketresearch #qualitativeresearch 

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Femke Vyncke

Service Line Leader UU bij Ipsos Belgium

1w

Nice picture :)

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