Constantin Diessner

As a Canadian content creator, I understand the power of connecting with diverse audiences. Here's why UGC is essential: ✅️ Authenticity Equals Trust:UGC comes straight from your customers, making it ten times more trustworthy than traditional ads. ✅️ Boosting Engagement:Posts with UGC get four times higher click-through rates. ✅️ Increase Your Revenue:Consumers are 2.4 times more likely to view UGC as authentic compared to brand-created content, driving conversions. Have you leveraged UGC in your strategy? If not, you’re missing out on significant opportunities. Let's connect and discuss how UGC can transform your brand! 📧 [email protected] #UGC #ContentMarketing #Authenticity #DigitalMarketing #CustomerEngagement #BrandTrust #MarketingStrategy #CanadianContentCreator

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Marketing simplified 👇 Step one: Build an audience 🧱 Step two: Convert that audience 🤝 Too many brands and businesses want to fast-track step one. Hiring an organic social media manager is an investment that ensures your target audience are always there listening.

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Therapy might be an oversaturated market… but that’s not always the problem. It could be: your copywriting isn’t hitting home for your target audience. Doesn't get them angry enough at their situation to invest in support. Doesn't make them desire change more than their fear of getting started. Doesn't get them giddy enough for the powerful results you've gotten past clients. Your messaging is falling flat on its face. So there's no wonder your ideal clients come across you online but only entertain you for milliseconds. When deciding on my current therapist, her messaging stirred something inside of me. Before working with her I avoided meeting new people. Thought the worst of myself. Was totally dissatisfied with life. Until I read... "Relieve yourself from living with: 💢 Anger 😩 Frustration 🥴 Dysfunctional relationships Stop allowing traumatic experiences, anxiety, and depression to dominate you." This is a glossed-over version of my therapist's copywriting. But it spoke to me and 2 years later we're still locked in as she continues to help me tackle challenges. You could be locked in with your dream clients and it starts with copywriting perfectly aligned with them. -- If you want to work with your dream clients and stop repelling them, I have 3 spots available for my bespoke web design package this month. Inquire by dropping me a DM 💌

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As a 58-year-old Canadian content creator, I’ve worked with over 90 brands to craft relatable videos that connect with audiences 40+. From product showcases to storytelling, I focus on creating high-quality, authentic content that builds trust. Take a look at some of my recent collaborations! If your brand wants to reach this often-overlooked demographic, let’s connect. 📩 Message me to get started! [email protected] #ugc #ugccreator #genx #socialmediamarketing #digitalmarketing #contentcreator

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🚀 Attention Health and Wellness Brands! 🚀 As a Gen X Canadian content creator, I'm here to highlight a powerful tool you might be overlooking: User-Generated Content (UGC). Whether you're in the wellness, fitness, or health industry, UGC can transform your marketing strategy. Why UGC? 1. Authenticity: Audiences crave genuine connections. UGC brings real-life experiences and trust to your brand. 2. Engagement: Content created by users often resonates more, driving higher engagement rates. 3. Reach: As a Gen X creator, I bridge the gap and connect with audiences that younger creators may not be able to reach, offering a diverse perspective. For health and wellness brands, imagine authentic testimonials, progress photos, and real stories from your customers using your products. It’s relatable, shareable, and incredibly effective. If UGC isn't in your marketing mix, why not? Let’s start leveraging the voice of your customers and unlock new potentials together. #UGC #ContentMarketing #GenXCreator #BrandStrategy #HealthAndWellness #MarketingInnovation #AuthenticitySells

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How Copywriting Helps Small Businesses in Canada Running a small business in Canada can be tough, with lots of competition and the need to stand out. One of the best ways to get ahead is through good copywriting. Copywriting is all about writing words that attract and persuade customers, whether it’s on your website, in product descriptions, or in marketing emails. Here’s how copywriting can make a big difference for small businesses in Canada. 1. Building a Strong Brand A strong brand helps customers recognize and trust your business. Copywriting helps you tell your story, share your values, and show what makes your business unique. This builds a connection with customers and makes them more likely to choose your business over others. In Canada, where many small businesses rely on word-of-mouth and reputation, having a clear message helps your brand stand out. 2. Improving Online Visibility with SEO In today’s world, being easily found online is crucial for small businesses. Copywriting that includes the right keywords can improve your search engine ranking. This means more people will find your website when they search for products or services. For example, using local keywords like “best bakery in Vancouver” can help attract nearby customers. Good copywriting also keeps your content fresh and engaging, which further boosts your visibility. 3. Boosting Sales with Persuasive Writing Great copywriting can turn visitors into paying customers. Whether it’s through a product description or an email, well-written copy highlights the benefits of what you’re selling. It speaks directly to what your customers need and persuades them to buy. For small businesses in Canada, where every sale matters, persuasive copy can drive more sales without the need for expensive ads. 4. Building Relationships with Customers Copywriting helps you stay connected with your customers. Regular emails, newsletters, and social media posts that provide value or special offers keep customers engaged. For example, if your business sells eco-friendly products, you could send tips on living a greener lifestyle. This not only strengthens loyalty but also shows that your business cares about its customers. 5. Saving Time and Money Small business owners are often short on time and money. Hiring a copywriter lets you focus on other tasks while ensuring your marketing materials are top-notch. With well-written copy, you can get more out of your marketing efforts and see a better return on investment. Good copywriting pays for itself by helping you reach and convert more customers.

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There’s one group on social media that you don’t want to neglect if you want to land more business. (And it’s not your target audience.) 👉 It’s your peers and potential competitors. Last week I landed the opportunity to speak at an upcoming event here in Vancouver. And the only reason I landed the gig was courtesy of the lovely Sarah Huguet who recommended me to the organizer as she was unable to attend. I’ve never had the pleasure of meeting Sarah in person (yet!) - but I’ve followed her work for years and interact with her regularly online. Sarah is technically a competitor  - another social media pro who’s been running her business much longer than mine. I could have decided over the years not to connect with Sarah since she isn’t my target customer, and Sarah herself isn’t likely going to buy from me. But I’ve always liked her work, and I love seeing what she is up to online. I’ve taken the time to comment on her posts regularly and we’ve exchanged a few DMs. Fast forward to last week, when it came time to recommend someone to speak at the event, my name was top of mind. Connecting with other peers and businesses in your space can lead to so many different kinds of opportunities - if you are willing to put in the time to build a relationship. Do you engage with your “competition” on social media?

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Hootsuite I felt left out so I did a thing 😉 Unveiling Hootsuite's 2025 Social Media Trends Report! 📈 Key Findings: -It's official, folks: AI is here to stay! 🤖 And no, it's not going to steal your job. -Did you know that social media strategists are now using AI MORE than those who focus solely on execution? Talk about a power shift! 💪 -Psst... here's a secret weapon for staying ahead of the curve: 👂 SOCIAL LISTENING! 🤫 - Want to boost your ROI and prove the value of your social media efforts?Then you NEED to embrace social listening! 📈 👉 Read the full report here! https://bit.ly/3CClnTT #SocialMediaTrends #SocialMedia #SocialListening #Hootsuite #marketing #SocialMediaMarketing

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11 months ago, I was known by nobody on LinkedIn. Now I have a team of 7 people working under me:   - Video editor - Virtual assistant - Graphic designer - Content strategist - Social media marketer - LinkedIn account manager - Meta, google, TikTok ads manager                                           In the last 8 months, I generated 30 converting leads to get to where I am today. But let's get real about what those "8 months" actually looked like:   - 8 months of writing daily. - 1 month of sheer confusion. - 11 months of commenting everyday - 8 months of suffering from imposter syndrome - 2 months of constantly learning about personal branding. - 7 months of getting scammed, being offered useless courses - 6 months of helping clients make money through personal branding - Got over 24+ client testimonials about how my work showed results - 11 months of developing a foolproof content strategy - 7 months of getting feedback and improving - 7 months of cold outreach - Hit 8K after 11 months   All this with 3 kids and no recognition in my family.   Now I can onboard a client within a single meeting and help them make money within a few months. If I can do this, so can you.   Make hard work your friend and consistency your ally.   Ready to up your personal branding game? I have 2 spots left. Grab yours now by sending me "BRAND" in the DM.   (Spots running fast. Closing in a few hours.)    ------------------------------------------- I am Sheza Yazdani I help Solopreneurs with: ➡ Personal branding ➡ Profile optimization (including graphic design) and brand identity. ➡ 1:1 mentoring on how to gain clarity so you can post with confidence. 📩 DM me or book a discovery call (link in the Featured section) #socialemediamarketing #personalbranding #socialsheza

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5 Things I Stand by as a Social Media Manager: 👋🏻 Giving Value > Going Viral: You can’t expect engagement without offering something in exchange. Before hitting post next time, ask yourself, What’s the one key takeaway? Is it something they can immediately apply?  Will this information make their life a little easier? ✨ Focusing on relationships over numbers: I can talk about this all day, every day. Little conversation in comments, tips in DM’s, or other people’s comment sections are the little hacks to building a strong community. 💌 80/20 rule: 80% give and 20% ask: The secret to building real connections today is simple: Give, give, give—then ask. 📲 Plan, experiment, and analyze > following trends: Riding on trends is good but planning, strategizing, and analyzing every move to make the trend relevant to your people Is Better and more profitable! 🌎 Focus on growing a small engaged audience than big numbers. We’ve learned from the horrors of the past - 100,000 followers are cool, but not having even 1,000 true fans is honestly disappointing. Involve your people, make them feel seen, and create a sense of belonging! Remember: you give, you get!

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Many businesses today claim they don’t need a social media manager. But let’s think about it: You don’t need Starbucks either, yet you still make that trip to the drive-through every time you head out. Why? Because convenience, expertise, and experience matter. Social media management is no different. Sure, you could post on your own or assign it as an extra task to an already overwhelmed employee, but will that bring you the results you're looking for? Just like you choose Starbucks for the coffee you know will be consistent and enjoyable, a dedicated social media manager brings a professional touch to your brand's online presence. In today’s digital world, where your audience is constantly scrolling, a strategic and expertly managed social media presence is more than just "nice to have"—it’s essential for growth and visibility. Think of it this way: just like getting your favorite coffee saves you time and delivers quality, having a social media manager means your brand gets professional attention that drives engagement, builds community, and creates long-term impact. Can you really afford to overlook that? #socialmedia #contentmarketing #marketing #digitalmarketing

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Your hooks don't make you viral content. This is why your content seems deas. You don’t try any new formula that actually works. You don’t give time to research what people like in Term of content. Don’t worry about that, with people like Dora Vanourek. “First Canada LinkedIn creator” With 150K followers and more than millions of views This is how you could get your content alive again  Using Dora 3 Furmela. The illustrated vibe: What? The mean illustrated character that you almost don’t miss when Scrolling through Dora's content. Are there for a purpose: The brand recognition  Stand up to others' content They are emotionally appealing And from that, you could start work on your own a tache that lets you stand out amongst this big sea. For me, visual storytelling is a way to stand out. 2. The one-page concepts Visually Dora is one of the best creators out there. She may not be one of the best writers But at this point particles  She is unbeatable. Throughout here many strategy Dora use. We separate 2 that are fundamental. One page ultimate information: The basic concept that we could use is  How can we find everything we need about the subject? In just one place. Especially if it recognizes a small picture. 1. The big title grabs the attention  2. The circle system in placing the question… makes it easy to read 3. The illustration in the middle… collected everything with each other 4. And give the page a creative vision. This is the system behind the ultimate page. Harm and form: I personally chose this name and this is why: In every carousel that Dora has, you will  Find to side: The positive side (form): This carousel is format the good things to do: The negative side (Harm): This is to show the horrors behind doing something: This works more than the others. + Follow for more amazing secrets on LinkedIn for going viral. P.S. Repost if you learned something new. Lamine Otmane

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You think a social media manager just posts content and calls it a day? Think again… When you bring in a social media manager, you're not just getting someone to hit "publish." You're tapping into a strategist, a content creator, and a creative mind who gets how to connect with your audience on a deeper level. So, here's the thing: If you're expecting brilliant ideas and market insights, you're not hiring just a "manager." You're hiring a game-changer. And that's why social media marketing is no longer a side job – it’s the heartbeat of your growth. Time to plan and budget for their expertise accordingly. That’s the reality. ✌️ --------- Like this? I'm Sufyan Jawaid Click my name + follow + 🔔 + repost

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After having 10+ viral TikToks within 3 months, I kept asking myself: "How can I mix being a TikTok Influencer while still creating like a UGC Creator?" I was invited to taste Jack Astor's holiday menu in Toronto (which I enjoyed a lot) and here is my review of it from the perspective of "ur fav single" on TikTok. I call this "the art of creating like a UGC Creator but posting like an Influencer". This is something I've been learning from the top UGC Creators I see as my mentors. Brand and PR Agencies, if this content resonates with you I would love to support your marketing strategy where it aligns with my personal brand ✨ 💌 [email protected] _ #ugccreator #ugc #ugccommunity #microinfluencer #contentmarketing #digitalmarketing #pragency #pragencies #influencerevents #influencercanada

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We are social media managers of course everyone thinks our job is easy! We are social media managers of course it looks like we are just on our phones when we are actually working! We are social media managers of course scrolling through reels is a part of our job! We are social media managers of course our screen time is more than 8 hours! We are social media managers of course we are going to have 10 Instagram accounts on our phones! #trends #socialmediamanager #socialmedia

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I can tell y'all for a fact that social media management is not easy at all.😂😂 🩵The content creation, the scheduling, the analytics, the graphic design, the research, copywriting and so much more.🩵 Where's my social media managers at, take one cup of beer 🍺 lets cool down. What's the toughest part of being social media manager, comment 👇🏼 👇🏼 let's show others that we run this club 😉 😀 #memefriday #socialmediamarketing #socialmediamanager #engagementboost #worklifebalance

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💡 Advice I'd give first-year Marketers and Social Media managers: - You don't have to know everything about every platform. - You don't need to jump on every trend. - Mistakes will happen. It's okay! - Don't forget to look at other brands for inspiration too. - "I don't know, but I'll look into it" is often the best answer. - Set clear boundaries. - Get a therapist. 👾

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3 Social Media Lessons from the Canadian Market: Cultural Sensitivity is Key: Embrace and celebrate Canada's diversity in your content to connect authentically. Data-Driven Decisions: Leverage analytics to understand what resonates with your audience and refine your strategies. Community Engagement: Engage in genuine interactions to build a loyal and active community. Excited to keep learning and growing in this dynamic market! 🇨🇦 #SocialMediaLessons #CanadianMarket #DigitalMarketing #SocialMedia #Canada #ShahveerImran

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