Naveed Shah’s Post

It's hard to put your hands up and admit weaknesses, especially as a brand but this level of honesty and humanism is what helps people trust brands. The Pratfall Effect explains this - people or brands are more likeable when they make a mistake or reveal a flaw. It's this imperfection that captures people's attention, and we connect more with brands (and people) - it signals transparency and nurtures trust - and can also differentiate you. It's understandable why financial services both shy away from admitting mistakes or weaknesses for fear of reprise. But there are some really great examples of established brands in other sectors who we could learn from who use potential weaknesses as a differentiator and a demonstration of honesty, to make other claims more believable - "Good things come to those who wait” (Guinness), “Reassuringly expensive” (Stella Artois) and “Naughty but nice” (Lyons cream cakes), "Love it or Hate It" (Marmite). Would you be willing to show your brands imperfections to increase transparency, trust and cut through? Fortune favours the brave! #BehaviouralPsychology #Trust #BeingHuman #ThePratfallEffect #PerfectlyImperfect

Did you know Dacia Coffey wrote a book? It's called Corporate Caffeine and it's about boosting B2B growth through sales and marketing alignment. I got to interview her about some of my FAVORITE parts of this book and we've got that interview up on The Marketing Blender Show on YouTube now. Watch the episode to hear Dacia talk about things like: ✨ Why most B2B marketing fails by being self-centered instead of customer-centric ✨ Mapping your sales cycle from the buyer's perspective for better sales-marketing unity ✨ Leveraging marketing psychology to create emotional connections that drive purchases ✨ The real meaning of branding and how to steward an authentic, differentiating brand BTW, the book is available in Audible now too! If you read or listen, please leave a review for Dacia. 😊 https://lnkd.in/eZx4Jbhq https://lnkd.in/etjz35wh

As I sit here on my back holiday - my thought around this subject of coffee as a brand catagory is … How can you make tasting defacinated cup of coffee is clearly a challenge, I am on my second and struggling. But it got me thinking… As of 2023/2024, the earth's population is about 8 billion. 12.6% (1 billion of 8 billion people) love drinking coffee daily. But from a brand migration we’re do the big coffee brands go? Tea or power? With a goal of reducing its global carbon footprint by 50% by 2030, Starbucks is reimagining the store experience for greater connection, ease and planet-positive impact. Offering EV charging at select pilot locations is just one of the ways Starbucks aspires to be a resource-positive company. This while Shell try to drive 50% of revenue at petrol station’s from NON fuel. Come a start a conversation with www.impresabrand360.com to explore new brand opportunities.

People buy from people, not faceless brands, and they can spot authenticity a mile away. When you show up as you—honest, transparent, and real—you build the kind of trust that pulls others in. Being genuine isn’t just about being liked; it’s about making clients feel seen, heard, and valued, not just as another transaction. That real connection is what turns one-time buyers into true supporters who keep coming back and spread the word. Never forget, your authenticity is your strongest weapon—it’s what draws in the right people who vibe with your values, energy, and purpose. #SalesMindset #MindShiftSales #AuthenticityMatters #BuildingTrust #SalesSuccess

If you had to pick three items to represent your country and yourself at an international meet-up, what would they be? Think simple but powerful: a piece of your tradition, your favorite local tune, or a flavor that takes you home. Share your creative trio and why they matter to you! #CulturalSymbols #ShareYourStory #CulturalChallenge

Unpopular Opinion: What works for them may not work for you. It's easy to become entangled in the pursuit of replicating someone else's success by parroting their pitch or talk track verbatim. But let's face it, that's not always the best strategy. Instead of investing that time and energy into copying others, focus on discovering what works best for YOU. Identify what aspects of their pitch you like or dislike, and make it your own. Tailor it to match your tone, personality, and unique selling points. Ultimately, authenticity and originality are what truly set you apart. 🔑 #sdr #sales #salesdevelopment #coldcalling #outbound #outboundsales #hospitality #restaurant #unpopularopinion #selfdevelopment

Dive into the World of Coffee with My Latest Video! Join me on a sensory journey through the art of coffee making. From the enticing aroma to mesmerizing latte art, this video captures the essence of coffee culture. Watch, indulge, and share your thoughts!

Synergy Tea is more than just a brand; it’s a mission to bring balance and purpose to our hectic lives. It all started when our co-founder, Sheetal Chavan, found peace in the simple act of brewing tea during a tough time. ☕ From moments of self-doubt to building a brand that stands for calm and clarity, Sheetal's journey is a reminder that sometimes, peace is just a cup away. 🌱 Watch her story and discover how Synergy Tea was born from a desire to help others find their own moments of balance in the chaos. What small ritual keeps you grounded? Share with us below.

Earning trust for your brand is all about being genuine and reliable. 🌟 People want to connect with brands that are
✨ honest,
✨ transparent, and
✨ consistent in their actions. Start by listening to your customers—understand their needs and respond to their feedback. People love to be heard and understood.🧡 Share your story and values, and always deliver on your REALISTIC promises. 💫 When you build authentic relationships and show that you care, trust naturally follows. ☘️ 🌻 Remember, trust takes time to grow, but it can be lost in an instant, so nurture it every day! #BrandTrust #CustomerConnection #Authenticity #Reliability #BuildTrust

What is one of the most important aspects of building a strong personal brand… AUTHENTICITY Being authentic means being true to yourself and your values, and not pretending to be someone you're not. It’s not about being perfect, but about being real, genuine and honest in all aspects of your life. Here’s why being authentic is so important: It allows you to build genuine connections with others. When you are authentic, people can trust that what you say and do is true to who you are. When you’re genuine, it gives others permission to do the same. Your honesty and vulnerability can inspire those around you to also embrace their true selves and live authentically. This can create a positive ripple effect in your relationships, workplace, and community. When you're not trying to fit into a certain mould or please others, you have the freedom to explore who you truly are. This can lead to personal growth and self-discovery as you embrace your uniqueness and pursue your passions without fear of judgment. When you are true to yourself, you don't need validation from others because you know that your worth comes from within. This inner strength can help you navigate through challenges and setbacks with resilience. So, let me ask you this… are YOU authentic in everything you say, and in how you act at home, at work, with your friends, and around your family? How is this influencing your personal brand and how others see you? If you need help to build a more compelling personal brand, let’s chat… https://lnkd.in/e2HQ7gqp Rochelle Munro #personalbrandexperts #thebestleadersareauthentic #itscontagious