JOTO PR Disruptors’ Post

People, by default, DO NOT CARE ABOUT YOU. Or your product… Or your service… Or your corgie-mix dressed as a dragon. (ok that one is pretty great, but the point stands) How do you get people to stop? To care? To stop the endless scroll? GIVE THEM SNACKS. Short, snacky content. One of the best ways to do this is with potent quotes. Quotes provide a human angle to your story, making it more relatable. Quotes dive your audience IMMEDIATELY into the story. You have to answer a hidden question: WHY SHOULD I CARE?  Contextualize your story.  Explain WHY your announcement is relevant at this moment.  Relate it to current market trends or social media topics for added interest. Trend-jack. Address an issue and how you're solving it.  Emotionally Resonant:  Don't shy away from showing genuine emotions in your quotes, either.  Authenticity CONNECTS with readers. Openness invites trust.  A touch of humor or a punchy statement can make your quote stand out.  As always, BE ANYTHING BUT BORING.

People, by default, DO NOT CARE ABOUT YOU. Or your product… Or your service… Or your corgie-mix dressed as a dragon. (ok that one is pretty great, but the point stands) How do you get people to stop? To care? To stop the endless scroll? GIVE THEM SNACKS. Short, snacky content. One of the best ways to do this is with potent quotes. Quotes provide a human angle to your story, making it more relatable. Quotes dive your audience IMMEDIATELY into the story. You have to answer a hidden question: WHY SHOULD I CARE? Contextualize your story. Explain WHY your announcement is relevant at this moment. Relate it to current market trends or social media topics for added interest. Trend-jack. Address an issue and how you're solving it. Emotionally Resonant: Don't shy away from showing genuine emotions in your quotes, either. Authenticity CONNECTS with readers. Openness invites trust. A touch of humor or a punchy statement can make your quote stand out. As always, BE ANYTHING BUT BORING.

Your "About" page absolutely needs a personal touch – your story. Here’s why it’s a game-changer: 🐾Connection: Your journey, challenges, and successes make you relatable. 🐾Trust: Sharing your authentic self builds trust. 🐾Differentiation: Your unique path sets you apart from competitors. 🐾Inspiration: Your story can inspire and resonate with your audience. Remember, people connect with people. Let your story be the heart of your "About" page. It’s not just information; it’s the essence of who you are! 🌟

Your "About" page absolutely needs a personal touch – your story. Here’s why it’s a game-changer: 🐾Connection: Your journey, challenges, and successes make you relatable. 🐾Trust: Sharing your authentic self builds trust. 🐾Differentiation: Your unique path sets you apart from competitors. 🐾Inspiration: Your story can inspire and resonate with your audience. Remember, people connect with people. Let your story be the heart of your "About" page. It’s not just information; it’s the essence of who you are! 🌟

"How do I find my voice?" Here’s the honest truth. In the beginning, you don’t have a voice. You won’t magically find it either. You start by emulating your favorite creators. You take inspiration from their style and approach. But here’s the real secret: You don’t find your voice. Your audience does. Ask the people around you. Your peers, colleagues, and followers. When they talk about you, what words do they use? Are you "hilarious"? "Approachable"? Or something else entirely? Then, ask them: “How would you introduce me to someone?” This helps you understand how others see your brand. For me? People say I’m "no-BS." I’m "approachable but not overly friendly." I’m known for text-based posts that get to the point. The feedback I’ve received shaped my voice. And I doubled down on it. You can do the same. Once you know your voice, you own it. Repost ♻️ to help others find their voice. P.S. How would you introduce me to someone?

Your voice and tone can make or break your story. They set the mood, build trust, and connect with your audience. Here's how to use them: 1. Be Direct. ↳ Don't beat around the bush.  ↳ Get straight to the point. 2. Match your tone to the message. ↳ If you're sharing a success story, keep it inspiring.  ↳ If it's a lesson, be relatable and honest. 3. Speak like a friend. ↳ Use simple words.  ↳ People connect better when they feel you're talking to them, not at them. Think about the last time you read something that made you stop scrolling. What did they have in common? → It felt personal. → The tone was just right. → You could hear the person's voice. Example: If I told you, "This is a huge opportunity," you'd probably scroll past. But if I said, "I almost missed this chance…" — now that's attention-grabbing. Why? It feels real. Remember: → It's not about fancy words. → It's about making your audience feel something. So, think about how you want your audience to feel the next time you share a story. Your voice and tone are everything. P.S. How do you make your stories stand out?

What's your hook? I'm not gonna judge if you tell me — just looking to start a conversation. For me, your hook (or hooks, ideally) is the short sentence that: • Is 100% true about you • Distinguishes you from others in your category • Communicates your attitude • Bonus points if it puts the consumer at the center Yes, it absolutely is based on your Brand Position, which no brand is too small to have — I'd argue smaller brands need to know their unique position in the marketplace even more than big ones. But it shouldn't sound like "strategy" or consultant-speak. It should be plain language. Clear and compelling. To rock someone back on their heels in a good way. It should be something every member of your team loves to say to people. It should naturally flow into a longer explanation — and a longer one after that so that your hook is backed up by the famous "Reasons to Believe." Most of all, it should be relevant to the person you're telling. What else do you think a great hook does? Gimme an example if you want. And feel free to tell me yours.

51/365: Your promise is not always what the fluffpreneurs tell you to make - "10K/mo", "lose 10kg in 90 days", etc. Those might even attract the wrong people. What you really wanna do is to identify the untapped desire behind the concrete results. It means talking about the tangible outcome that is top of mind to people, but also that meets a desire that the immediate results would help them get. E.g. getting a fit body is not about losing 10kg. It's about feeling attractive and like a man who can achieve whatever he wants in life. So instead of making promises without depth... Talk to your people. Find out what they truly want. Then communicate it in your promises. Your people want you to meet them where they are at. Join the convo that's already happening in their head. -- Use #365daysofkev to see more videos. My content helps you become your DREAM clients' Unconscious Choice™️. You'll get clear on your brand identity to connect with your people on a profound level, communicate your expertise in a way that creates a desire for your solution, and distribute your message in a way that's aligned with your values and personality. No fluff, templates, or the garbage advice the top 1% gives you.

"Why should I share personal stories? I don’t want to sound self-centered." I hear this question a lot. But let’s flip it when someone shares their raw journey (the failures, wins, and lessons), how does it make you feel? → You think, "This person gets me." → You connect instantly. → You remember them. Here’s the truth: stories don’t make you self-centered. They make you memorable. Without stories: 🚫 You blend into the crowd. 🚫 You feel like just another account. 🚫 Your audience might follow but won’t engage. But imagine this: ✅ A single story resonates deeply and sparks a DM saying, “Wow, this is me.” ✅ And your name becomes the one they recommend in your niche. ✅ That DM turns into a lead. The reality? Your audience isn’t just buying your service—they’re buying trust. And trust is built with stories.

Make things easier for others. It helps you make more money. And it helps you grow your audience. Talk about your: 1. PERSONALITY: ↳ Motivate and inspire. 2. KNOWLEDGE: ↳ Teach and help people think better. 3. EXPERIENCES: ↳ Share your journey, both wins and losses. 4. SKILLS: ↳ Show what you can do and offer tips. 5. VALUES: ↳ Talk about what you believe in to attract like-minded people. Why does this work? 1. CONNECTION: ↳ Sharing who you are helps people connect. 2. TRUST: ↳ Being real builds trust. 3. GROWTH: ↳ Helping others grows your audience. 4. CREDIBILITY: ↳ Showing your skills boosts your credibility. 5. ENGAGEMENT: ↳ Values-driven content gets people talking. People trust you for who you are. It’s not just about what you offer, but how you make your readers feel and think.