Angela M. Fisher’s Post

View profile for Angela M. Fisher, graphic

Founder, CEO @ Neufluence (Techstars '22)

I had the pleasure of chatting with Raja Rajamannar, which immediately led me to read his book, 'Quantum Marketing.' His vision has led Mastercard to be ahead of the curve. It's an essential read for anyone interested in dynamic and multi-dimensional marketing strategies around evolving consumer behavior. His book predicted the paradigm shift in the marketing industry and how integral the roles of AI and big data play in its future.

View profile for Raja Rajamannar, graphic
Raja Rajamannar Raja Rajamannar is an Influencer

Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”

Fostering connections and cultivating communities centered around universal passions is core to what we do at Mastercard. In recent years, the power of passions has been reignited, with our recent European Experience Report revealing that people are prioritizing spending on experiences in 2024 and beyond. With Europe set to host a number of cultural events this year, spanning music, football and more, we are dedicated to understanding people's evolving interests—and to bringing our cardholders even closer to what they love most. Read more about it in the link below. https://lnkd.in/gG_DcnEm

Europe’s experience economy set to spring forward

Europe’s experience economy set to spring forward

mastercard.com

To view or add a comment, sign in

Explore topics