Alma Jimenez’s Post

Welcome to VenuesNow’s annual Impact International: UK/Euro edition, which once again celebrates our colleagues who are making great strides, championing worthy causes, and excelling in their respective line of work. It’s not been an easy year in Europe, given the increased costs on all fronts, which made life hard for both the fans and the makers of entertainment. So far, evidence of a reluctance to buy tickets is anecdotal. If music fans are saving money, it’s not on live shows. Exceptions confirm the rule. The real issue is the general cost of touring, which can be felt by the grassroots sector above all else. Up-and-coming acts touring the grassroots circuit are on the road for short periods only, and the venues able to host them are under threat. One needs scale to make it worthwhile in the current economy. Sustainability, and diversity are other common themes that are currently high on the agenda of this year’s Impact International honorees. It’s clear that navigating this business, overcoming its challenges, and reaping its rewards, requires people to operate at the top of their game, whichever role they play in this ecosystem. And that is the thing all of this year’s nominees have in common. Enjoy the read, be inspired, and join us in congratulating our VenuesNow 2024 Impact International: UK/Euro Honorees! Ray Winkler STUFISH LIMITED, Rebecca Kane Burton Oak View Group, Anna Sjölund ASM Global, Paul English, Peter Taylor Daniel Cuffe Cuffe & Taylor Live Nation Entertainment, Alison Tickell Julie's Bicycle, John Drury OVO Arena Wembley, Guy Dunstan Co-op Live, Philipp Musshafen AG Hallenstadion, Steve Sayer The O2 Visit the 2024 Impact International : Europe hub here https://lnkd.in/en_2j6vu

This is an expensive lesson. It's evident that the Malaysian government recognizes the economic potential of live events such as the one being mentioned here. Livescape Group , along with other experienced event organizers alike, has been instrumental in delivering substantial tourism-back shows, delivering up to 20 times more in returns pre-pandamic. We need to be proactive: form an investment council of MOT, MOF, GLCs and industry players that can identify and evaluate opportunities quickly and facilitate their implementation. Singapore is very stable, very resourceful and can take big shots like this. We can't. So we need to be smart - invest in IPs, affordable artists with global reach and we can bring back great returns; im sure of it because I have seen the impact with my own two eyes. Other countries such as Indonesia, Thailand and even Saudi Arabia are committing billions to such initiatives, so let's look at emerging nations in this sphere as inspiration instead of comparing to our neighbours across the causeway.

𝗧𝗮𝘆𝗹𝗼𝗿 𝗦𝘄𝗶𝗳𝘁 - 𝗗𝗼𝗻’𝘁 𝗕𝗹𝗮𝗺𝗲 𝗠𝗲. Loyal fans of Taylor Swift from around the region are excited and flying into Singapore this weekend for the Eras Tour. Like her mother, Singapore holds a special place in her heart. But it is not always about the money. This ‘Garden City’ was where her mother, Andrea age 66 years, spent her early childhood years, and where her maternal grandfather worked as an oil engineer in the sixties. That’s why she’s always happy to return with her mother to visit the nostalgic old neighbourhoods where she grew up as a child. And to many who know her, it was no surprise that a deal was struck so swiftly for the concerts in Singapore. And it helped that the Singapore government offered a sweetener for an exclusive agreement to ensure the show’s success. There are obvious benefits for major concerts to be held in Singapore, mainly for its strategic location, infrastructure, safety, efficiency and cultural diversity, important for organizing a major event. Singapore’s outstanding track record of being able to manage huge crowds, efficient public transportation and venue accessibility were some of the reasons for its sold-out shows. However, other governments in the region may not see eye-to-eye on that, and some have protested. The Thailand Prime Minister raised an issue on the concert payment for exclusivity, and a Philippines legislator criticised Singapore for the move that he said “isn’t what good neighbours do” and that “actions like that hurt.” But this was not the only exclusive concert deal as Coldplay held a very lucrative and successful concert tour early this year in the region which included Jakarta and Perth rather than Sydney, mainly for logistics and financial reasons. Singapore has sold more than 300,000 tickets for the six shows, about half the 570,000 sold for seven nights in Sydney and Melbourne. But still, the Singapore shows have pushed up flight and hotel prices significantly, and could reportedly generate some US$500 million in tourism spending for the city-state, boosting its reputation as a super events hub. This has caught the attention of Indonesia’s Tourism Minister Sandiaga Uno who said his country needs ‘Swiftonomics’ for Indonesia’s tourism industry, and plans to set up seed funds of Rp7 trillion (US$127 million) to support music, sports, and cultural events. Issues of government incentives and support to attract foreign investments, professional talents and performing stars are always sensitive topics. Attracting top talents is just business, and as the singer songwriter once asserted “Don’t Blame Me’.

From Bureaucrats to Business Moguls Why Today's Governments Must Embrace Entrepreneurial Thinking or Risk Obsolescence In the realm of global entertainment, the recent buzz around Taylor Swift's six-day concert saga in Singapore has sparked an intriguing blend of commercial success and political discourse. The controversy stemming from a comment about Thailand and Singapore's substantial grant to the event underscores the complex interplay between politics and business in the music industry. From a marketing lens, it's evident that commercial enterprises prioritize potential earnings, with political factors (as assessed through PESTEL analysis) often taking a backseat. However, the choice of Singapore, noted for its political stability by the organizers, is telling of the nuanced considerations that underpin such decisions. Diving into the heart of Taylor Swift's appeal, a candid conversation with my Gen Z children shed light on her music's profound resonance. Swift's songs, characterized by their emotional depth and human touch, strike a chord with the younger generation's yearning for authenticity, self-love, and mental well-being. This revelation was somewhat unexpected for someone from a generation that idolized the likes of Michael Jackson, Queen, and the Eagles. At 34, Swift's connection to Singapore, possibly influenced by her parents, might also play a role in this scenario. Looking at Singapore, the proactive and entrepreneurial approach of our younger G4 government is evident. The emphasis on securing economic advantage through high-profile events like Swift's concerts is a strategic move to elevate the nation's brand on the global stage. The Singapore Tourism Board's (STB) long-standing practice of offering grants to events that promise significant branding and economic value is a testament to this forward-thinking mindset. Having been part of organizing an Asia Pacific Quality Network for Higher Learning academic conference, I've witnessed firsthand the stringent KPIs attached to these grants, aimed at ensuring a substantial international presence. The debate over the use of taxpayer money for such initiatives is valid. Yet, if these investments yield considerable returns by enhancing Singapore's global standing and economic health, they warrant consideration. In an era where governments must embody an entrepreneurial spirit to thrive, especially in resource-scarce nations like Singapore, such strategies are not just optional but essential. As we navigate the complexities of global entertainment, politics, and economic strategies, the saga of Taylor Swift's Singapore concerts offers rich insights into the evolving dynamics of our world. It's a vivid reminder of the intricate dance between art, business, and governance in shaping our cultural and economic landscapes.

Like a love story, Singapore has gotten entertainment organisers to say yes to exclusive arrangements or clauses via business incentives, a common practice globally to incentivise behaviour, says Paul Kent, Partner, Advisory, KPMG in Singapore.   More on how Singapore has managed to strengthen its reputation, shake off competition and be the 1: https://lnkd.in/gGzpuSTk

Taylor Swift's upcoming concert in Singapore is making headlines. Singapore's strategic move to make it exclusive in the region is a brilliant example of thinking outside the box. By ensuring that the concert is only hosted in Singapore, they've created a buzz that's reverberating across Southeast Asia. While some other countries may deem this unfair, that's beating the competition. It's actually a smart move - 'Swiftonomics'! Not only does it elevate Singapore's status as a cultural and entertainment hub, but it also brings a significant boost to the local economy. From tourism to hospitality, the ripple effects of hosting such a prominent event are immense. This concert is not just about music; it's about showcasing the power of strategic thinking and the impact it can have on a nation's reputation and economy. #TaylorSwift #Swiftonomics

Cultural branding is an essential aspect of an Afrobeat artist's career, as it helps them connect with their roots and showcase their heritage to a global audience. Divine Ikubor, popularly known as Rema, is a prime example of an Afrobeat artist who has successfully incorporated cultural branding into his image and music. In today's digital age, where music is easily accessible and shared on various platforms, it is crucial for Afrobeat artists to stand out and make a lasting impression. Cultural branding allows artists to differentiate themselves from the competition and create a unique identity that resonates with fans. Rema, for instance, infuses elements of Nigerian culture into his music and visuals, from his fashion choices to his music videos. By doing so, he not only pays homage to his roots but also attracts a diverse audience who appreciate his authenticity and creativity. Moreover, cultural branding can help Afrobeat artists establish a strong connection with their fans and build a loyal following. When artists embrace their culture and heritage, they create a sense of pride and unity among their supporters, who feel a deep emotional connection to the music and the artist. Furthermore, cultural branding can also open up new opportunities for Afrobeat artists, such as collaborations with international brands and artists who are interested in exploring different cultures. By showcasing their heritage and traditions, artists can attract a wider audience and expand their reach beyond their local market. In conclusion, cultural branding is an essential tool for Afrobeat artists to showcase their heritage, connect with their fans, and differentiate themselves in a competitive industry. As advocates for Afrobeat music, we must support and celebrate artists who embrace their culture and use it as a foundation for their art. By doing so, we can ensure that Afrobeat music continues to thrive and evolve, while also promoting cultural awareness and appreciation on a global scale. #AdvocateAfrobeat Article by Governor Ship #Governorship #Mavin #afrobeats #management #creativity #socialmedia #socialnetworking #motivation #personaldevelopment #education #networking #inspiration #business #culture #strategy #law #entrepreneurship #inspiration #branding #advertising #contentmarketing #brandingstrategy #musicbusiness #entertainmentindustry #musicians

In the era of intense competition, the call to "say goodbye to involution and go global" has become a hot topic. But when we talk about "going global," what exactly are we sending out into the world? Is it products, people, or culture? Each of these aspects holds unique significance and potential. Products are often the first thing that comes to mind. In the global marketplace, a well - crafted and innovative product can break through boundaries and gain international recognition. High - quality products that meet the diverse needs and preferences of consumers around the world have the power to create a global brand. For example, Apple's iPhones and iPads have become ubiquitous symbols of modern technology, captivating users from different countries and cultures. These products not only showcase advanced technology but also incorporate user - friendly designs and aesthetic appeal. By focusing on product quality, functionality, and design, companies can export their products and establish a strong foothold in foreign markets. This allows for the expansion of business and the sharing of technological achievements on a global scale. People also play a crucial role in the process of going global. Talented individuals with international perspectives and cross - cultural communication skills are in high demand. Entrepreneurs, professionals, and experts who are willing to venture into new territories bring with them not only their knowledge and skills but also their ability to build connections and understand different market dynamics. International students, for instance, study in foreign countries and then bring back new ideas and experiences to their home countries, contributing to the cross - fertilization of cultures and the development of global networks. Moreover, expatriates working in different parts of the world help to transfer knowledge and best practices, facilitating the integration of different cultures and promoting international cooperation. Their presence helps to bridge the gap between different cultures and promotes mutual understanding. Culture, on the other hand, is the intangible yet powerful aspect of going global. Every country and region has its own unique cultural heritage, which includes art, music, literature, and values. By promoting cultural exchanges, we can showcase the beauty and diversity of our own cultures and at the same time learn from others. Cultural exports such as Hollywood movies, Japanese anime, and Korean pop music have had a profound impact on the global stage, influencing the lifestyles and values of people around the world. Cultural festivals, exhibitions, and performances provide platforms for cultural dialogue and mutual appreciation. Through cultural exchanges, we can break down cultural barriers and build a more inclusive and harmonious world. This helps to create a global community that respects and values the differences among cultures. ＃TOC

They still think it is about money and some level of organising. "Just last year, Indonesia's Tourism and Creative Economy Minister Sandiaga Uno said that the country's licensing system could be improved to accelerate the process of booking a show from artists. He was explaining why Singapore had six concert dates for British band Coldplay while Malaysia and Indonesia only had one show each." So why had SG had six concert dates and Coldplay only played one night in JKT and KL? And this was without any exclusive deal cut with Coldplay. And thus, it is not a stretch to get artiste to just base in SG because it is a sure sell out. Even without sweeteners. (I am sure Coldplay concerts had grants too) Why? Because Singapore is a hub, flights are easy to get to fly in, and travel within the city is simple. We are basing on being frictionless. And no, this is not impossible to achieve by Bangkok or JKT - but to keep doing it consistently? To have traffic snarl-ups affecting businesses and people movement for up to a week on every other month? There are many mega stars and big acts out there - there are enough for everyone. Singapore cannot afford to do that for everyone - Ed Sheeran, Bruno Mars etc were not exclusive. And we did not patent the idea. But there is a new game in town - exclusive mega events. Everyone thinks it is easy.

"You Know You've Made It When Nations Battle for Your Concerts!" When Taylor Swift performed in Singapore, it started a battle between neighboring countries. Why? Two words: Tourist Dollars 💰 The Lion City pulled off a POWER MOVE by negotiating an EXCLUSIVE deal for Taylor's shows. 📌 No other stop in the ENTIRE region! This made other countries very Angry: 🇵🇭 The Philippines demanded an explanation 🇹🇭 Thailand said Singapore paid too much money 🇭🇰 Hong Kong said it's still a great place for big events So why such EXPLOSIVE drama over concerts? It's simple - Taylor Swift = 💸 (for the host country!) Event tourism is a BILLION-DOLLAR business with young Tourists valuing EXPERIENCES over shopping! By hosting Superstar's like Taylor Swift, Singapore showed it's the best place in Asia for Mega events. The numbers? A cool $370 MILLION estimated in tourism receipts for Tay's WEEK-LONG gig! No wonder other countries are upset about missing out on all the Taylor fans spending freely. It's a BRUTAL reality check on attracting MEGA-EVENTS. In the #ContentEra, a star's clout is measured by nations BATTLING to host their tours. When fans sing "Look What You Made Me Do" like myself at her shows, they mean the chaos she causes by making the whole world go crazy for that exclusive Taylor Swift experience! What can Content creator's learn from this? Taylor Swift's strategy is a masterclass in creating buzzworthy content! Just like her concerts, offering rare and exclusive experiences builds a dedicated fanbase. As creators, aim to make your content: - Unmissable - Exclusive - Exciting ...because it really pays off! Taylor's team excels at surprise launches and delighting fans. Their skill at building anticipation and urgency is unmatched. If your content can create the same excitement as Taylor's shows? You'll attract attention from all around! In the #ContentCreatorEra, follow Taylor's lead to stand out. Create exclusive, unforgettable content - and success will follow! You got Dthis! 📍Follow Diksha Patel 🤍Like the post ♻️Repost to your network 💭Comment #contentcreation #contentcreator #contentstrategy #obstacles #confidence #taylorswift #taylormade #taylorsversion #erastour #lifeadvice #singapore