Alan Go’s Post

Taylor Swift's impact stretches far beyond music; it's about economic shifts too! Her recent European tour is a prime example of how major events can drive significant economic growth. With the influx of fans, local businesses thrive, tourism sees a boost, and community engagement skyrockets. For those who want to harness such momentum, consider these steps: 1. Leverage local events - Tie your business to local happenings for increased visibility. 2. Engage with the community - Collaborate with local organizations to build relationships. 3. Promote unique experiences - Offer something special that appeals to event-goers. By aligning with cultural moments, you open the door to new opportunities and reach wider audiences. Have you seen similar local impacts from events in your area? Share your experiences below! #EconomicImpact #CommunityEngagement #LocalBusiness #EventMarketing #TaylorSwift https://lnkd.in/exfpczeq

I remember when I was studying economics in my spare time while also teaching yoga. Both fields, though seemingly different, shared a core principle: the search for balance. Whether in economics or yoga, it’s about finding that equilibrium—between giving and receiving, like the flow of inhalation and exhalation, or the rhythm of systole and diastole. Reflecting on Micael Dahlen #happyflation, I see a deeper connection between economic theory, particularly the levels of individual satisfaction, and the importance of self-awareness. Once our basic needs are fulfilled, material things alone rarely bring lasting happiness. More and more, we’re realizing that social connections, good health, discipline, and other intangible aspects of life have a much greater impact on our well-being and happiness.

“Happyflation”: Taylor Swift’s Visit Boosts Happiness and Economy in Stockholm A new report from the Stockholm School of Economics(Handelshögskolan i Stockholm), in collaboration with Stockholm Business Region, reveals that Taylor Swift’s Eras Tour significantly increased happiness among Stockholmers and had a massive economic impact. The concerts in May 2024 attracted 151,400 unique visitors and generated a tourism economic impact of 848 million SEK. The study, led by Professor Micael Dahlen, highlights how major events can enhance community well-being and positive behaviors. This phenomenon, termed “Happyflation,” shows how joy and happiness can spread through multiple steps, benefiting even those who didn’t attend the concerts.  Stockholm’s ability to host such large-scale events showcases successful collaboration between organizers, businesses, cultural institutions, residents, and the city. The report’s release event featured discussions on why Stockholm is attracting more major music events, its international standing, and the impact on citizens. Key takeaways include the importance of creating more happiness and community spirit through well-organized events, which can benefit both major and smaller cities. #Stockholm #TaylorSwift #Happyflation #CommunityWellbeing #EventImpact #EconomicGrowth

With Taylor Swift currently on UK shores for The Eras Tour, I had to pipe up with a couple for observations. 'Swiftonomics' will probably enter the Oxford dictionary's next edition because of the much heralded impact her business model is having on the chosen cities and regions that have been selected for this multi billion dollar tour, but two things stand out for me in this article specifically: 🏨 Firstly, the fact that Taylor takes at least 100% of the face value of the ticket. This means the promoters who organise the tour have to look at incremental revenue streams, ie. merchandise, f&b and of course accommodation to make any money from a tour. 🧳  Secondly, that it’s not just the demand for tickets that is driving longer runs of shows at the same venues, it’s the known fact that Swifties will travel to her, so she doesn’t have to go to them. This also means there are less travel/movement costs incurred for the tour production and equipment, resulting in better profit margins. Yes, Taylor is undoubtedly the unicorn of the moment and whilst it’s unlikely to be repeated on the same scale (unless perhaps by her in the future!), the emphasis is shifting towards organisers needing to look to alternative income opportunities - as ticket price inflation can only hold so much to stay within the reach of fans. As you turn your attention to your next events, do reach out to learn more about how Bundling can help you capture the demand for hotels your events create. We’re also going to be sharing some really interesting data around the UK dates of Taylor’s Era Tour in the coming days 👀 📊     Give the Bundl page a follow to see it. https://lnkd.in/e55trGvq Lucy Greenhill | Alex Ogilvie | Emma McGirl | Jo Raftery | Joanne Dixon | Peter Antoniou #BundlTravel #TheEventEffect #TaylorSwift #Swiftonomics #TheErasTour #ErasTour

Taylor Swift's upcoming concert in Singapore is making headlines. Singapore's strategic move to make it exclusive in the region is a brilliant example of thinking outside the box. By ensuring that the concert is only hosted in Singapore, they've created a buzz that's reverberating across Southeast Asia. While some other countries may deem this unfair, that's beating the competition. It's actually a smart move - 'Swiftonomics'! Not only does it elevate Singapore's status as a cultural and entertainment hub, but it also brings a significant boost to the local economy. From tourism to hospitality, the ripple effects of hosting such a prominent event are immense. This concert is not just about music; it's about showcasing the power of strategic thinking and the impact it can have on a nation's reputation and economy. #TaylorSwift #Swiftonomics

Welcome to Swiftholm!🎵 This weekend, Stockholm welcomes over 150,000 Swifties from 130 countries, as Taylor Swift takes the stage for her three concerts at Friends Arena. To make this weekend's visitors feel extra welcome, we've created the page "Welcome to Swiftholm" (https://lnkd.in/dqXi9BmR), which contains everything from important information about travel routes to the arena and bag restrictions, to tips on good second-hand shops and the city's hidden gems. Events of this scale are extremely important for the city's tourism industry and the economic impact is expected to be massive. To investigate this further, Stockholm Business Region will commission two surveys in connection with the concerts: 💚 One survey will examine citizens' perceptions of Stockholm as an event and music city and how this affects perceptions and well-being in the city (conducted by Micael Dahlen, Professor at the Handelshögskolan i Stockholm). 💵 The second survey will examine the economic impact of Taylor Swift choosing to hold three concerts here in Stockholm (conducted in collaboration with Fabege, Stockholm Live AB and Solna stad). We look forward to sharing the results! #Stockholm #Swiftholm

"You Know You've Made It When Nations Battle for Your Concerts!" When Taylor Swift performed in Singapore, it started a battle between neighboring countries. Why? Two words: Tourist Dollars 💰 The Lion City pulled off a POWER MOVE by negotiating an EXCLUSIVE deal for Taylor's shows. 📌 No other stop in the ENTIRE region! This made other countries very Angry: 🇵🇭 The Philippines demanded an explanation 🇹🇭 Thailand said Singapore paid too much money 🇭🇰 Hong Kong said it's still a great place for big events So why such EXPLOSIVE drama over concerts? It's simple - Taylor Swift = 💸 (for the host country!) Event tourism is a BILLION-DOLLAR business with young Tourists valuing EXPERIENCES over shopping! By hosting Superstar's like Taylor Swift, Singapore showed it's the best place in Asia for Mega events. The numbers? A cool $370 MILLION estimated in tourism receipts for Tay's WEEK-LONG gig! No wonder other countries are upset about missing out on all the Taylor fans spending freely. It's a BRUTAL reality check on attracting MEGA-EVENTS. In the #ContentEra, a star's clout is measured by nations BATTLING to host their tours. When fans sing "Look What You Made Me Do" like myself at her shows, they mean the chaos she causes by making the whole world go crazy for that exclusive Taylor Swift experience! What can Content creator's learn from this? Taylor Swift's strategy is a masterclass in creating buzzworthy content! Just like her concerts, offering rare and exclusive experiences builds a dedicated fanbase. As creators, aim to make your content: - Unmissable - Exclusive - Exciting ...because it really pays off! Taylor's team excels at surprise launches and delighting fans. Their skill at building anticipation and urgency is unmatched. If your content can create the same excitement as Taylor's shows? You'll attract attention from all around! In the #ContentCreatorEra, follow Taylor's lead to stand out. Create exclusive, unforgettable content - and success will follow! You got Dthis! 📍Follow Diksha Patel 🤍Like the post ♻️Repost to your network 💭Comment #contentcreation #contentcreator #contentstrategy #obstacles #confidence #taylorswift #taylormade #taylorsversion #erastour #lifeadvice #singapore

Taylor Swift's concerts in Singapore have stirred up more than just excitement among fans; they've sparked conversations about the economic impact of live events. With estimates suggesting that these shows could generate up to S$500 million in tourism receipts, it's clear that concerts play a significant role in the economy. But beyond the glitz and glamour, there's a valuable lesson to be learned about #financialsuccess, no matter how big or small, and the importance of setting goals step by step. Concert economics is a fascinating field that delves into the ripple effects of live performances on local economies. From ticket sales to merchandise purchases to increased spending in surrounding businesses, the economic impact of concerts extends far beyond the venue walls. In the case of #taylorswift's concerts in Singapore, the influx of fans from around the world is expected to boost tourism and inject millions into the local economy. But what does this mean for individuals? How does concert economics translate into personal financial success? The answer lies in understanding the power of setting and achieving #goals, whether they're in the short term or long term. Financial success, like attending a concert, often starts with a vision. Just as Taylor Swift envisioned performing in Singapore and took the necessary steps to make it happen, individuals must set clear goals for themselves. These goals can range from saving a certain amount of money to paying off debt to investing for the future. Regardless of the goal, the key is to have a clear vision and a plan to achieve it. Once the goal is set, the next step is to take action. Like planning a trip to attend a concert, achieving financial success requires careful planning and execution. It may not always be easy, and there may be obstacles along the way, but perseverance is key. Just as attending a concert can be a once-in-a-lifetime experience, reaching financial goals can be incredibly rewarding. Whether it's finally paying off a credit card or saving enough for a dream vacation, each milestone brings a sense of accomplishment and satisfaction. In the end, financial success is not just about the end result; it's about the journey. Whether it's attending a Taylor Swift concert or reaching a personal financial milestone, the key is to set goals, take action, and celebrate each step along the way. So, will you travel and spend big on concerts? Perhaps, but more importantly, will you set and pursue your financial goals with the same determination and passion? Share your thoughts and experiences with us. How do you approach financial success, and what steps are you taking to achieve your goals, whether big or small? #financialsuccess #goalsetting #achievingsuccess

Reflecting on a Significant Milestone: The Journey of MeraEvents 15th Anniversary Today marks an important day in my life. October 2nd holds immense significance—not only is it the birth anniversary of great leaders like Mahatma Gandhi and Lal Bahadur Shastri, but it's also the day we launched MeraEvents in 2009. On that day, my spiritual mentor and guru, Swami Sukhabodhananda, inaugurated our platform at a grand event attended by over 5,000 people. I shared my vision to touch the lives of a million people through this venture. After returning from the USA to India, I recognized the transformative power of events and networking. Witnessing a substantial gap in the events industry, we launched MeraEvents.com to bridge this divide. MeraEvents evolved into a DIY, end-to-end event technology platform, empowering over 30,000 event organizers, listing more than 300,000 events, and selling over 3 million tickets throughout the years. Our journey has been filled with ups and downs, but our primary aim has always been to make a meaningful difference. While over 50 similar websites have come and gone in the past 15 years, we've remained steadfast and stronger than ever. We've had the privilege of handling some of the biggest events in the country—professional conferences, exhibitions, sports events, entertainment shows, community activities, and special occasions like New Year's celebrations and Navaratri festivals. The pandemic was undoubtedly our biggest setback. We consciously decided not to fully pivot to virtual event technology because I believed that events are meant to be physical experiences. Now, as the world reopens, the opportunity has returned for us to serve better than before. I'm excited to announce that MeraEvents 3.0 is on the horizon—a bigger, more impactful, and financially robust model. I invite you all to be part of this growth journey. Currently, I am deeply involved with Factoryal providing growth support for startups. I consider MeraEvents as one of these growth businesses and am committed to supporting them. I want to take this opportunity to thank all the stakeholders who have been part of this incredible journey—our customers, users, employees, investors, friends, family, and countless well-wishers. Your support has been invaluable. Here's to new beginnings and continued success! MeraEvents Sai Kiran Reddy @venkatesh

When MCCY Minister Edwin Tong announced on socials last year that #taylorswifterastour would be held in Singapore, I was befuddled to say the least. Why was a minister making an announcement on what was essentially a commercial decision? And now we know: a grant was provided by the government to bring the hottest show on earth (for now at least) to our lil red dot. And boy did that bring green envy and red faces amongst some in the region. What is still not stated for now is the amount of the grant and whether the deal was for an exclusive arrangement for Southeast Asia. Judging from CNA's report about the potential size of the grant and Minister Tong's comments about the savviness of concert promoters, one can hypothesize that perhaps there was, to put it bluntly, some fake news or more politely, inaccurate information floated out there, to distract from the lack of pro-active initiative on the part of others, and to as usual, make Singapore the whipping boy for anything nasty that befalls one. All i can say is this deal illustrates clearly the economic concept of first-mover advantage. Sometimes it works out well to be first, like apparently in this case. Sometimes, it doesnt, like when Creative had many world's first audio products but they were too ahead of their time and did not take off as much as competitors' subsequent versions of those products. There is nothing to stop other countries from doing what Singapore did. And Singapore did not impose additional levies on foreigners attending the show in here (like how certain attractions here charge more for foreigners as opposed to locals). So what of the outcry? One can only surmise why. Instead, Singapore has been cast as the Anti-Hero. And so we chime along "It's us, hi, we're the problem, it's us. We say hi, welcome on our tour bus. We'll stare directly at those who throw rocks at our glass houses. It's not that exhausting when you have had a lot of practice." Just kidding. Singapore is open for business, and i wish other countries could have staged the show in their own backyard so I wont lose out on getting my tickets and my chance to watch it. As it is, im seeking solace in the arms of Bangkok this weekend, hope that makes up for the loss PM Sretta 😁😂😆 https://lnkd.in/gXVs_pzY