Elizabeth Ospina’s Post

“Happyflation”: Taylor Swift’s Visit Boosts Happiness and Economy in Stockholm A new report from the Stockholm School of Economics(Handelshögskolan i Stockholm), in collaboration with Stockholm Business Region, reveals that Taylor Swift’s Eras Tour significantly increased happiness among Stockholmers and had a massive economic impact. The concerts in May 2024 attracted 151,400 unique visitors and generated a tourism economic impact of 848 million SEK. The study, led by Professor Micael Dahlen, highlights how major events can enhance community well-being and positive behaviors. This phenomenon, termed “Happyflation,” shows how joy and happiness can spread through multiple steps, benefiting even those who didn’t attend the concerts.  Stockholm’s ability to host such large-scale events showcases successful collaboration between organizers, businesses, cultural institutions, residents, and the city. The report’s release event featured discussions on why Stockholm is attracting more major music events, its international standing, and the impact on citizens. Key takeaways include the importance of creating more happiness and community spirit through well-organized events, which can benefit both major and smaller cities. #Stockholm #TaylorSwift #Happyflation #CommunityWellbeing #EventImpact #EconomicGrowth

Welcome to Swiftholm!🎵 This weekend, Stockholm welcomes over 150,000 Swifties from 130 countries, as Taylor Swift takes the stage for her three concerts at Friends Arena. To make this weekend's visitors feel extra welcome, we've created the page "Welcome to Swiftholm" (https://lnkd.in/dqXi9BmR), which contains everything from important information about travel routes to the arena and bag restrictions, to tips on good second-hand shops and the city's hidden gems. Events of this scale are extremely important for the city's tourism industry and the economic impact is expected to be massive. To investigate this further, Stockholm Business Region will commission two surveys in connection with the concerts: 💚 One survey will examine citizens' perceptions of Stockholm as an event and music city and how this affects perceptions and well-being in the city (conducted by Micael Dahlen, Professor at the Handelshögskolan i Stockholm). 💵 The second survey will examine the economic impact of Taylor Swift choosing to hold three concerts here in Stockholm (conducted in collaboration with Fabege, Stockholm Live AB and Solna stad). We look forward to sharing the results! #Stockholm #Swiftholm

Taylor Swift's impact stretches far beyond music; it's about economic shifts too! Her recent European tour is a prime example of how major events can drive significant economic growth. With the influx of fans, local businesses thrive, tourism sees a boost, and community engagement skyrockets. For those who want to harness such momentum, consider these steps: 1. Leverage local events - Tie your business to local happenings for increased visibility. 2. Engage with the community - Collaborate with local organizations to build relationships. 3. Promote unique experiences - Offer something special that appeals to event-goers. By aligning with cultural moments, you open the door to new opportunities and reach wider audiences. Have you seen similar local impacts from events in your area? Share your experiences below! #EconomicImpact #CommunityEngagement #LocalBusiness #EventMarketing #TaylorSwift https://lnkd.in/exfpczeq

Diversifying the offer of activities at night is a strategy that clubs, music establishments and cultural venues are implementing for attracting new types of public and in different days of the week. A story published by the Financial Times highlighted that compared with 2010, there are 32% fewer nightclubs and 16% fewer pubs and bars in the UK. Rising costs of living and change of habits of youth are the main causes of a phenomenon that was not sufficiently studied in other countries, but presents similarities with what is happening in other big and medium-sized cities across Europe. Reviving cultural and economic vibrancy of the cities at night through the creation of new opportunities in the cities is one of the key topics of Cities After Dark, the first URBACT network dedicated to night-time economy. The dialogue with London, Berlin, Amsterdam and other major night hubs in Europe is fostering the creation of a community of night practitionners, activists and elected representatives willing to reverse the narrative of declining night-time economies through the creation of ambitius strategies and concrete actions on the ground 24HourNation MTL 24/24 VibeLab Nuno Gouveia Nuno Almeida Randall White

From Bureaucrats to Business Moguls Why Today's Governments Must Embrace Entrepreneurial Thinking or Risk Obsolescence In the realm of global entertainment, the recent buzz around Taylor Swift's six-day concert saga in Singapore has sparked an intriguing blend of commercial success and political discourse. The controversy stemming from a comment about Thailand and Singapore's substantial grant to the event underscores the complex interplay between politics and business in the music industry. From a marketing lens, it's evident that commercial enterprises prioritize potential earnings, with political factors (as assessed through PESTEL analysis) often taking a backseat. However, the choice of Singapore, noted for its political stability by the organizers, is telling of the nuanced considerations that underpin such decisions. Diving into the heart of Taylor Swift's appeal, a candid conversation with my Gen Z children shed light on her music's profound resonance. Swift's songs, characterized by their emotional depth and human touch, strike a chord with the younger generation's yearning for authenticity, self-love, and mental well-being. This revelation was somewhat unexpected for someone from a generation that idolized the likes of Michael Jackson, Queen, and the Eagles. At 34, Swift's connection to Singapore, possibly influenced by her parents, might also play a role in this scenario. Looking at Singapore, the proactive and entrepreneurial approach of our younger G4 government is evident. The emphasis on securing economic advantage through high-profile events like Swift's concerts is a strategic move to elevate the nation's brand on the global stage. The Singapore Tourism Board's (STB) long-standing practice of offering grants to events that promise significant branding and economic value is a testament to this forward-thinking mindset. Having been part of organizing an Asia Pacific Quality Network for Higher Learning academic conference, I've witnessed firsthand the stringent KPIs attached to these grants, aimed at ensuring a substantial international presence. The debate over the use of taxpayer money for such initiatives is valid. Yet, if these investments yield considerable returns by enhancing Singapore's global standing and economic health, they warrant consideration. In an era where governments must embody an entrepreneurial spirit to thrive, especially in resource-scarce nations like Singapore, such strategies are not just optional but essential. As we navigate the complexities of global entertainment, politics, and economic strategies, the saga of Taylor Swift's Singapore concerts offers rich insights into the evolving dynamics of our world. It's a vivid reminder of the intricate dance between art, business, and governance in shaping our cultural and economic landscapes.

𝐔𝐧𝐥𝐨𝐜𝐤 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐫𝐨𝐦𝐚𝐧𝐢𝐚’𝐬 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐬𝐜𝐞𝐧𝐞! 🎭🎶 Are you in the business of organizing cultural events or running campaigns in the arts and entertainment sector? Understanding your audience’s preferences is key to ensuring success. With the Romanian National Panel, we offer you a unique opportunity to profile the interests and behaviors of the Romanian public when it comes to cultural events, concerts, festivals, and more. 🎯 Why work with us? Access to over 25,000 panel members across Romania who share their thoughts and preferences on what events they attend and why. Get quantitative data on trends in attendance, popular event types, and regional participation. Tailored research solutions that give you the insights you need to shape your strategy and connect with your audience more effectively. Whether you're planning the next big festival or running targeted campaigns, we can help you better understand who your audience is and what drives them. 🔍 Reach out to us and let’s discuss how we can help you take your cultural projects to the next level!

The Staggering Economic Impact of Taylor Swift’s Eras Tour Taylor Swift’s 6 shows could boost #singapore economy by up to S$500 million. Singapore is the only stop in #southeastasia for Swift, who will be playing at the National Stadium from March 2 to 9, after stops in #japan and #australia Typically, every $100 spent on live performances generates an estimated $300 in ancillary local spending on things like hotels, food and transportation. But for the Eras Tour, Swifties are taking this to the next level, dropping an estimated $1,300-$1,500 on things like outfits and costumes, merchandise, dining, and travel—boosting local economies by hundreds of millions of dollars in one weekend. Reasons for this success? 1. The sheer depth and popularity of Swift’s music catalog. 2. Perfect outing for concert-goers itching for a #postpandemic live music #immersiveexperience. 3. Not only is the Eras Tour an #economic boon, but it has also become a #cultural #phenomenon. Analysts estimate that the Eras Tour will likely surpass the $1 Billion mark and she will achieve the #milestone of the biggest tour in music history, surpassing Elton John's multi-year farewell tour, which wrapped up earlier this summer and holds the current record of $939 million. https://lnkd.in/gqgMnkTQ

𝐔𝐧𝐥𝐨𝐜𝐤 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐫𝐨𝐦𝐚𝐧𝐢𝐚’𝐬 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐬𝐜𝐞𝐧𝐞! 🎭🎶 Are you in the business of organizing cultural events or running campaigns in the arts and entertainment sector? Understanding your audience’s preferences is key to ensuring success. With the Romanian National Panel, we offer you a unique opportunity to profile the interests and behaviors of the Romanian public when it comes to cultural events, concerts, festivals, and more. 🎯 Why work with us? Access to over 25,000 panel members across Romania who share their thoughts and preferences on what events they attend and why. Get quantitative data on trends in attendance, popular event types, and regional participation. Tailored research solutions that give you the insights you need to shape your strategy and connect with your audience more effectively. Whether you're planning the next big festival or running targeted campaigns, we can help you better understand who your audience is and what drives them. 🔍 Reach out to us and let’s discuss how we can help you take your cultural projects to the next level!

Clubbing culture can be a driver of economic development and cultural growth for a city as Berlin, where 50% of repeater tourists come back to the city for the vibrant nightlife. From today in Berlin with the partners of the URBACT network Cities After Dark for deep-diving into the local policies to support music venues and clubs, with a focus on the models of environmental and economic sustainability of venues which are contributing to urban regeneration and city vibrancy. Organized in collaboration with VibeLab, the study visit is a great opportunity for taking inspiration from the experience of night activists and cultural actors which are making night-time activities a decisive element of the Berlin's cultural offer. While the partners of Cities After Dark are undertaking the first steps towards the definition of their integrated action plans, the examples of Berlin are crucial for underlining the importance of active involvement of night stakeholders in co-defining ambitious, long-term thematic policies and test bold actions on the ground 24HourNation MTL 24/24 Clubcommission Berlin e.V. Musicboard Berlin German Association for Housing, Urban and Spatial Development

We need more stories like this. Our perception of intangible heritage should not be limited to well established tradition. Music, dancing and most importantly, the spaces that house them, are vital to the culture of a nation. While German techno isn't for everyone, think of the Hacienda in Manchester, now just a block of apartments, and that venue's contribution to the UK's house and rave culture. We shouldn't be putting plaques up to the memory of something: instead they deserve the recognition while they are thriving to protect that heritage and to recognise the limitless impact it can have. https://lnkd.in/efz3x2qE