About
Transformative business leader with substantial senior management experience across…
Articles by Raja
Activity
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I am happy to share an important initiative by Mastercard Slovenia in collaboration with the Association of the Deaf and Hard of Hearing Slovenia.…
I am happy to share an important initiative by Mastercard Slovenia in collaboration with the Association of the Deaf and Hard of Hearing Slovenia.…
Shared by Raja Rajamannar
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One of the places, where I go for inspiration at the start of each year is DLD Conference. Every year visionaries gather to sketch out the near-term…
One of the places, where I go for inspiration at the start of each year is DLD Conference. Every year visionaries gather to sketch out the near-term…
Liked by Raja Rajamannar
Experience
Education
Publications
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Great Expecations
The Economist Group
We’re in the midst of a new era in commerce, and in marketing: The Expectation Economy. One way smart brands are capitalizing on The Expectation Economy is by embracing the concept of experiences.
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MasterCard CMO on How Consumers Evolved into Omnishoppers
Marketing Magazine
The new strategy of commitment marketing is meant to increase the intensity of relationships and revenue. It’s the understanding that price is not the primary factor when the Omnishopper is contemplating a purchase.
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The Holistic Approach to Good Leadership
Fast Company
Thinking outside the box is great—but turning one's gaze inward can produce surprising results.
Honors & Awards
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WFA Global Marketer of the Year
World Federation of Advertisers (WFA)
The WFA Global Marketer of the Year Award celebrates the role that regional and global marketers play in building business, setting the course of the marketing industry and inspiring others.
https://www.wfanet.org/globalmarketeroftheyear/ -
CMO Hall of Fame
CMO Club
Inducted into the CMO Hall of Fame at the 2018 CMO Awards ceremony.
https://thecmoclub.com/2018-cmo-awards-ceremony-photo-recap/ -
25 Most Innovative CMOs in the World
Business Insider
Business Insider ranks CMOs on their marketing effectiveness, storytelling across platforms, effects on the industry and the executive’s brand and how much the brand’s footprint has grown the past year.
https://www.businessinsider.com/most-innovative-cmos-2018-5#15-raja-rajamannar-chief-marketing-and-communications-officer-mastercard-11
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Billboard Top Branding Power Players
Billboard
This award lists those at the forefront of marketing and music
https://www.billboard.com/articles/business/8460771/billboard-top-branding-power-players-2018-list -
Forbes World’s Most Influential CMOs - Top 5
Forbes
This list takes a comprehensive look at the individuals who are the best at driving transformational change within and outside their organizations.
https://www.forbes.com/sites/jenniferrooney/2018/06/21/the-worlds-most-influential-cmos-2018/#576e8ca81e66 -
Power 100
Campaign Magazine
The Power 100 is a list compiled of inspirational leaders and movers and shakers in the UK Marketing scene and beyond
https://www.campaignlive.co.uk/article/power-100-2018-raja-rajamannar-mastercard/1464379 -
Forbes 2017 Top 10 World's Most Influential CMOs
Forbes
Recognized amongst the World's Top 10 CMOs by Forbes
https://www.forbes.com/sites/jenniferrooney/2017/06/22/the-worlds-most-influential-cmos-2017/#630030e27f91 -
AdWeek's Top Tech-Savvy CMOs
AdWeek
AdWeek Editorial recognizes 16 Tech Savvy CMOs that embody all the talent modern marketers need.
http://www.adweek.com/brand-marketing/these-tech-savvy-cmos-embody-all-the-talents-the-modern-marketer-needs/ -
The 2016 Billboard Power 100
Billboard
http://www.billboard.com/articles/business/6867375/no-66-raja-rajamannar-power-100
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Forbes 50 Most Influential CMOs
Forbes
http://www.iab.com/wp-content/uploads/2015/09/forbes_top_cmo_list.pdf
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Marketing Magazine Power 100 - 2015
Marketing Magazine
http://www.marketingmagazine.co.uk/article/1372859/raja-rajamannar-mastercard-worldwide
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iMedia 25: The Top Marketing Innovators of 2015
iMedia
http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2015/nov/imedia-25-the-top-marketing-innovators-of-2015/
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The 2015 Billboard Power 100
Billboard
http://www.billboard.com/articles/business/6867375/no-66-raja-rajamannar-power-100
Organizations
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Association of National Advertisers (ANA)
Member - Board of Directors
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Ad Council
Board of Directors
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Twitter Influencer Council
Member
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World Federation of Advertisers (WFA)
Board of Directors and member of Executive Committee
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Yale School of Management Center for Customer Insights
Advisory Board
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