Scott Emery

We get it—Previ sounds like it’s almost too good to be true. But trust us, it’s not. Here’s why Previ works and why 90% of employees see real savings: Exclusive Partnerships: Previ partners directly with top brands like T-Mobile and AT&T to negotiate these exclusive, below-market rates. These partnerships allow us to offer pricing that your employees simply can’t find anywhere else. No Strings Attached: Unlike other benefits, Previ doesn’t come with hidden fees or complicated terms. Employees just switch to these deals and start saving—it’s that simple. It's also free for companies to launch. 📲 Real Savings, Real Results: While not everyone may save the same amount, on average, employees save $1,200 per year. That’s more money in their pockets for other priorities, improving their overall financial wellness. 🏆 Previ has been vetted and trusted by PepsiCo, GameStop, HanesBrands, and more. These companies have seen real results, and your team can too.

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Everyone is talking about CTV, but why is it so popular? In the newest episode of "Here's the deal..." LiveRamp's Adam Paul shares why Connected TV is a hot topic and how advertisers can keep up.

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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Thrilled to have been part of this insightful PDMI webinar alongside industry leaders Justin Fromm from Samsung Ads and Ted Zollinger from Modus Direct! 🎙️ As media consumption habits continue to shift, especially with streaming surpassing 40% of total TV viewership for the first time, the strategies for performance and D2C marketers must evolve. During the discussion, we delved into the importance of meeting your audience where they are—across multiple platforms, including digital and mobile. At Flowcode, we're committed to empowering brands to bridge the gap between the physical and digital worlds, ensuring they have the data-driven insights needed to effectively reach and engage their target audiences in this dynamic media landscape. Check out the full discussion on Performance-Driven Marketing Institute (PDMI)'s YouTube channel for more insights! #Flowcode #D2CMarketing #Streaming #PDMI #MediaStrategy #PerformanceMarketing #DigitalTransformation #ConsumerEngagement #MarketingTrends #Innovation

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New-to-brand growth should be one of your primary metrics. Why? It’s one of the closest directional indicators to incrementality. We're hosting a webinar on Sept. 12 at 11am PT that will walk you through the strategies to specifically grow new-to-brand sales. AMC is driving success here, giving brands insights into customer behavior and ad performance like never before. But are you using it to its full potential? What You’ll Learn: - Best practices for leveraging AMC to boost campaign efficiency. - How to connect the dots between ad spend and sales performance. - Real-world examples of brands that have transformed their advertising strategies with AMC. We will walk you through the tools and tactics that can elevate your Amazon marketing game. Whether you're new to AMC or looking to optimize your current approach, you'll leave with actionable insights. We'll see you there! Register here: https://lnkd.in/gK5Rp9ka #AMC #NewToBrand #Ecommerce

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What if AI could enable ALL sellers to perform like top performers? 📈 We’ve all heard that AI is transforming B2B sales, but it’s only as powerful as the data and context that fuel it. To succeed, sellers need AI that connects them to the right people, at the right time, with the right message – enabling them to have more high-quality conversations. That’s why we’re reimagining Sales Navigator by combining the power of LinkedIn’s unparalleled network of over 1 billion members with Microsoft’s cutting-edge AI. In the coming weeks and months, we’ll be introducing several new AI-powered features, including … 🔎 Lead Finder – automates the manual steps of prospecting, empowering sellers to prospect less and sell more 🗣️ Message Assist – drafts contextually-relevant and hyper-personalized outreach messages that reflect both the seller and their offerings 🖱️ Account IQ – while already an existing feature, we’re enhancing the experience to not only provide account summaries in a single click, but also allow sellers to personalize insights even further with solution mapping 📄 Lead IQ – uncovers what resonates with a buyer by aggregating and summarizing key information about potential leads The impact? Enabling sellers everywhere to drive smarter, more meaningful sales engagement at scale. Get to know the new Sales Navigator and learn more about how – and when – we’re turning this vision into reality to support our larger AI vision here: https://lnkd.in/SalesNavigatorReimagined #SalesNavigator #FutureReadySales #B2BSales

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It will be interesting to see how this dynamic changes things. Even if the #SaaS pioneer changes their #pricing model, there are bound to be shifts. Customers for whom the old model was great may balk at shifting to the new, while others will jump at a pricing structure that is now better suited to them. Assuming that WTP will remain constant across the existing customer base regardless of the pricing configuration feels like a HUGE risk. While SFDC wants to extract the maximum value from its customers... evolutions in the tech will ultimately mean that customers NEED LESS Salesforce to accomplish their goals. Can Salesforce also evolve and retain its position as indispensable to customers? Pricing is often an optimization strategy. How can we get more by capturing latent WTP. If I were SFDC, I would add to this strategy (not replace it) a strong look at the market not currently served due to price. I'd want to know if #AI allows SFDC to serve markets that they currently cannot profitably serve? Opening new TAM > shuffling the deck chairs IMO. There's a pride to being the premium provider that can undermine your goal of maximum revenue. #cmozen

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Are your customers researching competitors? Get ahead of churn with ZoomInfo's powerful intent data, fueled by insights from G2. Sydney Sloan, CMO at G2, explains how ZoomInfo’s integration with G2 alerts you when your customers start researching a competitor. These real-time signals allow your reps to act quickly and secure relationships before it's too late. Learn how ZoomInfo and G2 can help you stop churn in its tracks. ⬇️

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There is no question whether Revenue Orchestration is a must-have sales technology. The Q3 2024 Forrester Wave(™) report says that “Revenue orchestration platforms are the closest revenue technology has come to providing a ‘single pane of glass’ for frontline resources.” Salesloft is ready to serve you as a Leader among top vendors in the market. The @Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024 named Salesloft a Leader and gave us the highest possible score in 14 criteria, including coaching, interaction execution, prospecting workflow, content generation, 3rd party signals integration and 9 more. See more on our placement: https://lnkd.in/de5FZFqd

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Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

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☁️ Salesforce announced its 2024 #holiday shopping predictions consumers and retailers may see this holiday season. After years of economic uncertainty, sustained inflation, supply chain woes, and more, consumers are spending more, buying less, and seeking value. So, how will the holiday shape up? Here’s what we’ve found: 🎁 Shoppers will embrace #AI to search for the perfect gift 💻 #BlackFriday becomes Cyber Friday 🛒 Retailer tap loyal shoppers to avoid skyrocketing digital marketing costs 👀 Get more predictions and dive deeper into what you can expect this holiday season here: https://bit.ly/3VNZus0

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Dive deep into our biggest product news at #DF24! Stream our special Agentforce Keynote, right here on LinkedIn. Learn how Agents with humans drive customer success, together.

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The Forrester Wave: Revenue Orchestration Platforms was published today and...drum roll 🥁...Gong was named a leader and received the highest score in the Current Offering category of any vendor assessed. My fav quote: 🔥 “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” 🔥 Congrats, Gongsters!

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This is a very significant step in the integration of Sales Navigator and CRM. Account IQ, Relationship Explorer and Relationship Maps all embedded in CRM.

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/eZ4gmxr2 #datadriven #measurement #marketing

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Imagine having Sales Navigator’s real-time people powered insights, directly in your CRM? No more switching between platforms. No more multiple tabs. Instead, unparalleled foresights on who to reach out to when and how, directly in the surface you use every day. LinkedIn’s new Embedded Experiences feature integrates key Sales Navigator benefits directly into your CRM interface, including: 🎯 Account IQ: Dive deep into target accounts with financials, business challenges, and strategic priorities. 🔍 Find Key People: Quickly identify key decision-makers and influencers. 🌐 Relationship Map: Visualize relationships to find decision-makers faster. It’s not just an integration, it’s a game changer for sales. All three experiences will be available in Salesforce starting today! HubSpot and Microsoft Dynamics will support Find Key People shortly. Find out more here: https://lnkd.in/EmbeddedExperiencesBlog 💼✨ #LinkedIn #SalesNavigator #DeepSales #Sales #CRM #Productivity

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