Thrilled to have been part of this insightful PDMI webinar alongside industry leaders Justin Fromm from Samsung Ads and Ted Zollinger from Modus Direct! 🎙️ As media consumption habits continue to shift, especially with streaming surpassing 40% of total TV viewership for the first time, the strategies for performance and D2C marketers must evolve. During the discussion, we delved into the importance of meeting your audience where they are—across multiple platforms, including digital and mobile. At Flowcode, we're committed to empowering brands to bridge the gap between the physical and digital worlds, ensuring they have the data-driven insights needed to effectively reach and engage their target audiences in this dynamic media landscape. Check out the full discussion on Performance-Driven Marketing Institute (PDMI)'s YouTube channel for more insights! #Flowcode #D2CMarketing #Streaming #PDMI #MediaStrategy #PerformanceMarketing #DigitalTransformation #ConsumerEngagement #MarketingTrends #Innovation
Wednesday's #Take20 #webinar tackled how #performancebrands are tweaking their strategies in response to consumers' shifting media consumption habits. Flowcode's Randi Tutelman, Samsung Ads' Justin Fromm, and Modus Direct's Ted Zollinger share key insights for #d2cmarketers. Check it out on our #youtubechannel.
