Being an SDR in 2012 at Responsys taught me these 3 lessons that I didn't realize were going to influence how I operate as CEO today: 𝐀𝐥𝐰𝐚𝐲𝐬 𝐁𝐞 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠 As an SDR, you're constantly looking for potential customers who could benefit from your solution. As a CEO? Exactly the same. The only difference is the scale—now I'm prospecting for customers, talent, and partners who believe in our purpose to protect the human right to privacy. 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 SDRs learn quickly that generic messages fail. Understanding what matters to the recipient, and crafting a message that resonates with their specific challenges is the winning approach. As a CEO, this skill is invaluable—whether I’m connecting with potential customers about their privacy challenges or recruiting top talent. 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐭𝐨 𝐋𝐨𝐯𝐞 𝐑𝐞𝐣𝐞𝐜𝐭𝐢𝐨𝐧 The SDR role is 90% rejection. You get told "no" daily—over email, calls, LinkedIn. But guess what? Being a CEO isn't much different. You face rejection from potential customers, candidates, and investors. The difference? That early SDR training equipped me to see rejection not as failure, but as a natural part of building something meaningful. They say great founders need grit. I faced adversity early on in my life that forced me to operate differently. So, when I joined Andrew Riesenfeld at Responsys as an SDR—I embraced rejection, and it supported where I am today. So, as you’re prospecting for that next deal—remember that it’s helping your future self gain the skills needed to become a successful CEO, if that’s the path you want to take. #startups #sales #leadership cc: Dan Springer, Scott Olrich
Daniel Barber, such a great post and reminder to all current (and recent past) SDR’s just how important the tools you are putting into your career bag are in this strategic role. Raise your hand if you are currently a VP or C-Level executive that started your career as an SDR ✋
Being an SDR at Responsys was bar none the most valuable career foundation for me. I 👀 you Daniel Barber!
Great post, Daniel Barber. Keeping track of the "no" data and finding the truth in the numbers was my SDR > Exec lesson. 35 dials = 1 meeting became a guiding light...especially after 100 dials and "0" in a day. Like clockwork, an avalanche of good stuff was coming based on effort and good intention on behalf of my future customers.
I’d add - always be learning and adapting, which is one of your strengths :)
I really want to echo the personal outreach. With AI people are trying to do outreach at scale and it loses the personal touch. Instead I might get something super wrong which actually does the opposite of its intent - it’s a huge turnoff.
So proud of what you have achieved Daniel Barber. Been amazing watch you grow over the years ❤️
Great post Daniel Barber. Remember meeting you and Andrew back in those days. Fill that quiver with habits every day!
COO, GTM at Zoominfo
1wI'll never forget our first conversation you took from your car off the 101 in San Mateo. The rest was history as we built one of the greatest SDR teams in history. You set a high bar from the very beginning, led with data, or was it dater:), decision making, and were relentless in the job to be done. Proud to see how much you've accomplished since then.