Jim Schoenburg

IFYKYK Part 3. This is how we harness chaos for brands and agencies. And it’s why we are the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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I moderated a fun panel at the AdTech Economic Forum with Eric Franchi, Sanja Partalo, and Darcy Frisch on the state of venture capital, angel investing, and innovation in the adtech space. Great conversation and stick around for the end when I ask a surprise question: "Will we have websites in 2030?" Thanks to Tom Triscari and Rob Beeler and the many sponsors, speakers, and attendees who made this an incredible inaugural event! How far have adtech conferences come in the past 25 years?!

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Google’s $250M pledge to fund California journalism is making waves, but is it really a win for publishers, or just another strategic play to avoid regulation? 🤔 With AI-driven search reshaping the landscape and Big Tech under scrutiny, this move raises big questions about the future of news. Explore how this deal impacts local journalism, AI, and the power balance between tech and media. Discover the full story on AdMonsters and how it could affect the future of digital publishing. #AdTech #Publishing #Journalism #Google

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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So digital can have real world outcomes. Behaviour change can stretch across commercial and social needs.

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📢 Exciting news from our team! 📢 We're thrilled to announce that we're launching a brand new media platform dedicated to all things crypto in 2024! Whether you're a seasoned crypto pro or just crypto-curious, this platform is designed to be your one-stop shop for everything you need to know: Stay up-to-date with the latest crypto news and trends Gain valuable insights from industry experts Access educational resources to deepen your knowledge Enjoy engaging and entertaining content Get ready to explore the future of cryptocurrency with us! #Crypto #Blockchain #NewMedia #CryptoNews #CryptoEducation #CryptoCommunity

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In this podcast episode with Rajeev Kapur, you'll learn about his groundbreaking work with AI in audio technology. #TheJeffBullasShow #ai #entertainment https://lnkd.in/gzCXu5cq

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What are the best ways to safeguard privacy while delivering personalized ads on CTV? Check out my chat with Sean Cunningham, President & CEO at VAB during the Big TV Summit tomorrow morning. We'll discuss how AI is transforming media activation, day-zero planning, and Seedtag's innovative approach to CTV targeting and measurement. 📍 NYC, NY 📅 September 18th ⏰10:10-10:30 am (EDT) Discover the event here: https://lnkd.in/ejY387r7 #ContextualAdvertising #CTV #AdTech #privacy

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The TV industry is still desperately trying to bring order to measurement. I suspect the biggest streaming debates over the next several years will be 'What is TV content' and 'How should it be measured'. This is great to see, nice job team iSpot.tv 👏 A really interesting article from Alyssa Boyle on AdExchanger around the future of holistic TV audience measurement. #CTV #Streaming #AVOD #FAST #AdTech

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What's up with DWNLOAD Media? It's a frequent question, so I want to be transparent about what's happening—acknowledging the wins and the losses. We launched in May 2023 with Red Seat Ventures, DWNLOAD Media aimed to unify top independent podcast networks, leveraging global audience and revenue growth (a roll-up strategy). We secured seed funding from Co_Made Sthlm, teamed up with RockWater Industries, and spent 2023 evaluating podcast companies worldwide. Our goal was to gauge industry health and see if founders would accept more grounded valuations than previous frothy highs. The excitement we had from targets exceeded our expectations. Operating as an independent sponsor, we didn't have a large capital pool to close deals. Instead, we sourced deals and presented them to investors. In 2024, we presented a handful of opportunities to investors, totaling about $200 million in valuation, which was more significant than our original guidance. Perhaps I took too big of swings, but market conditions, risk-averse investors, and a need for more profitability made closing the capital challenging. We also walked away from some opportunities that we could have closed on. In late Spring, a trusted investor told me, "It's not if but when. We'd rather overpay later if it reduces risk." Initially frustrating, this feedback led me to let the industry's growth speak for itself, and that is why I am publishing quarterly updates targeted to the investment community to make sure they see the realities of the podcast industry. Was our timing off? Possibly. But the inbound from funds wanting to learn more about podcasting and DWNLOAD has never been higher, and I'm excited to dive back into these conversations after a bit of an August break. Rather than continuing as an independent sponsor, the goal is to raise the war chest and get to work. This 'reset' also allows me to explore taking on a couple of consulting/advising roles. If you think I could be helpful, shoot me a DM! The podcast industry is booming, and our thesis remains strong. As these companies continue to grow with a focus on profitability, valuations based on EBITDA will rise, and more money will enter the space. DWNLOAD Media will be there for it. I'm excited for what's next, even if it's outside my original timing. (and here's a pic of me also excited about some oysters, a glass of wine, and beautiful summer weather in the podcast capital of the world, Westport, CT)

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Y'all, Lars let me vent about #metadata on his podcast! It's the next best thing to me nerding out to you IRL on all my metadata gripes. Give it a listen and let me know your metadata gripes below!

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It’s no secret that we are approaching a 100% digitally delivered TV future. What does the new advertising ecosystem look like? And how are brands like Roku and SiriusXM integrating generative AI content without losing brand voice and authenticity? Join Ad Age and yours truly today in New York.

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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There are new opportunities at every phase of a boom-bust-expand-contract-consolidate business cycle and at this moment, independent TV is one. In a space with some rapidly changing to the point of fluid audience behaviors across platforms (the rise of short form video, the continued strength of non-traditional platform like YT), this also is really smart. https://lnkd.in/gFuTZDxc

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Pie Eating Contested Yesterday I dropped my LAST Media Universe Map of 2024. https://bit.ly/ESHAPHIGH The map is now at its highest total valuation ever: The 126 companies on the map have a combined valuation of $22.6 TRILLION. Some credit for this record-breaking map goes to general market conditions: The Nasdaq and the NYSE both hit all time highs this month. But a HUGE driving force for the current richness in the Media Universe are the Trillion Dollar Big Tech Death Stars - Alphabet Inc., Amazon, Apple, Meta, Microsoft, and NVIDIA. All of them are at or very near high water market capitalizations. Together, those six account for 73.3% of the total value of the entire map: $16.6 TRILLION. I have many thoughts on what this means in Media for 2025. For those thoughts and the newest map, hit that link!☝️

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Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

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