Alan Ruchtein’s Post

Sales have changed in B2B. Better to understand how we deeply think, how we communicate, and how we can help others. The art of sales is less challenging when you convert it into a natural action to make the correct questions concentrating your efforts to understand what your client needs.

This is a true presentation of Start-Up.

Does your opener really matter? Scripts vs frameworks… In my previous post, I gave the example of a headline that will improve your email open rate; But the truth is no matter what script you follow, Frameworks are always going to be your best friend. In that previous example, We aimed to elicit curiosity and interrupt the pattern that they are already used to. The headline “(Their company name) or (your company name)?” worked because it was unexpected and intriguing. I could have easily said something along the lines of, “McDonalds, really? Come on” This would interrupt the pattern that they are used to as well Scripts are like a one-size-fits-all shirt; They might fit okay, but they’re never going to be perfect for everyone. Frameworks, on the other hand, are like a custom-tailored suit—they adapt to your specific needs and circumstances; Frameworks give you the flexibility to adjust your messaging based on the context, the audience, and the goal; The framework focuses on the underlying principles; Curiosity and pattern interruption; Allowing you to create multiple variations that fit different scenarios. By the way, if you want some personalized advice on your marketing or sales, Just send me a DM and I’d be more than willing to give a free strategy session. You’re welcome #marketing #sales #business #people #attentioneconomy 

Here’s an elegant framework for explaining what you do in a cold email. With A, you do B, and C happens without D. Example for Uber. “With Uber, you press a button, and in 15 minutes, a Mercedes takes you to where you want to go without taking out your wallet.” Example for Notion “With Notion, you can categorize, tag, and search for LinkedIn posts so you can find them later without going on a scrolling quest.” Example for a washing machine: “With a washing machine, you put your clothes in a magic box with some liquid, and in 40 minutes, they come out clean without you having to beat them against a rock.” Example for Calendly: “With Calendly, you paste a magic link into your email and schedule meetings without going back and forth to find the perfect time.” Example for Grammarly: “With Grammarly, you type your text, and it automatically corrects spelling and grammar errors without needing to proofread manually.” Okay, it’s your turn. Use this framework to explain what you do.

The enemy of messaging? Complexity! Here is how you overcome that: simplify! Post in the comments what you do following this framework: With A, you do B, and C happens without D. Example for me: With EOS, your Leadership Team will clarify, simplify, and achieve the company vision, creating freedom and flexibility without friction and frustration! Now you give it a try! Explain what you do in one clear sentence!

After sending 10,000,000+ cold emails, here are top 3 script frameworks we've used to book 1000s of meetings: > Script A: {{first_name}} – created a {{Lead Magnet}} for {{company_name}} covering the {{Mechanism Strategy}} we implemented to help {{Adjacent Niche Client}}, {{Client Name}}, generate {{Result}} within the last {{Timeframe}} – {{CTA}}? > Script B: {{first_name}} – interested in {{Free Work}} for {{company_name}}? %signature% P.S. {{Case Study}} NOTE: this is literally the full email, one sentence + P.S. line > Script C: {{first_name}} – interested in generating {{Dream Result}} with {{Mechanism}} for {{company_name}} in the next {{Timeframe}}? Asking since our {{Mechanism}} guarantees {{Dream Result}} in {{Timeframe}} for your company or {{Risk Reversal}} – {{CTA}}? NOTE: can offer a lead magnet for the CTA as well --- Anyone claiming that an email over 100 words with tons of random babble in the email performs well is straight up lying. The only emails that perform in 2024 are: > Short > Zero fluff > One topic (around offer, case study, lead magnet) > Unique structure You can basically plug-n-play these and I guarantee you they will work and essentially almost any industry (add your own nuance of course), since we've done this ourselves.

A cold email that got a reply but didn't serve it's purpose. Here's what this rep did well: 1️⃣ Subject line The lower-case format caught my eye in a crowded inbox. It sparked curiosity and was highly relevant to my business. 2️⃣ Messaging Super easy to read. One short sentence, simple language, no jargon. It stayed within a concise word limit and included a CTA that made it easy to say “Yes.” 3️⃣ Structure Well-spaced, readable on both desktop and mobile. Clean closing. Minimal signature—no clutter with images or unnecessary links. Here’s why the email didn’t serve the purpose: 1️⃣ Clarity I wasn’t sure why they reached out specifically to me. The CTA was clear (reply to the email), but I didn’t fully understand what I was agreeing to. I felt left hanging, which may have been intentional, but it didn’t work for me. 2️⃣ Follow-up After my initial response on Oct 5th, I got a video. I didn’t watch it, and the rep never followed up. No reminder emails to nudge me back, so the thread went cold. In the video, they explained their product and how they created the personalized video. It was scalable, sure, but they never answered the key question for me: “How will this help ME?” Even strong outreach can fail if it doesn’t consider the recipient’s perspective. Don’t just focus on the mechanics—think about how the message lands from the other side. What do you think of this email? #coldemail #emailfails #outbound #coldoutreach

Why Your Audience Don’t Buy From Your Emails Some business owners think they need to “Build More Relationships” But when I asked him about his emails, He told me he uses templates, Fill In The Blanks technique won’t work as effectively as Writing an email to a specific person, Judging by his desires, roadblocks, and solutions. Now, you might think - So, If my list is 10,000 people, do I need to write 10 thousand separate emails? I mean, you can try, But if you can use one of the hundred available software, Where you can see what your audience is doing in your emails, Whether they take action on this CTA, Or that CTA You can see everything. And tailor your emails to that specific group of people. There are five groups of these people.

Ever wondered why your cold emails don’t get attention? No opens. No replies. Nothing. It’s not because you don’t provide value. The truth is. Most cold emails fail because they don’t grab attention. They blend in with the sea of boring, generic messages. But here’s the good news: You can stand out. You can write emails that demand to be opened. The key? It’s not about sounding fancy or overloading your email. It’s about simplicity, personalization, and timing. When you write like you’re speaking directly to one person, (not a crowd). Here’s the secret sauce: ✔ Craft subject lines that spark curiosity or show immediate value. ✔ Keep the email short, direct, and laser-focused on the reader. ✔ End with one clear call to action that’s easy to say “yes” to. Want to make this easier? - I’ve created 10 high-engaging cold email samples & templates. ↳ Helped others land replies and book meetings like clockwork. Want these swap files to start strong in your cold email game? 👉 Like this post 💬 Comment "EMAIL" so I can send the files (must be connected). This could be your turning point. No more guessing. No more hoping for replies. It’s time to send emails that work. Let’s level up your outreach game. 🚀 #emailmarketing #coldemail #emailoutreach #clientacquisition #businessdevelopment #sales #ai

Crafting Irresistible Email Subject Lines: A Guide to Boost Open Rates #instantly.ai