Ken Romano’s Post

📣 NEW REPORT from Stacker: top content themes for the second half of 2024 sourced from over 3,000 publishers When our team thinks about content strategy, the top priority is always "what do our publishing partners need?" And to figure that out, we turn to a mix of quantitative and qualitative feedback: - Quantitative: all Stacker stories carry a pixel which allows us to monitor reach of the stories. We've built a proprietary analytics platform that we use to monitor trends. - Qualitative: our Partner Success Team (Angelica Catalano Sanchez and Adam Hurst) are constantly talking to our partners to understand topics, angles, headlines, audiences, and timing that will help them achieve their editorial and business goals. In other words, we're not just tossing stories over the fence that we find interesting. They must be impactful for our publishers. Read more at the link in the comments.

lot of good insights in here

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