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🤔 How do you make niche topics captivating for a broader audience? In our latest blog, Carren Jao dives into the art of turning hyper-specific ideas into must-read content. From uncovering unique angles to crafting stories that connect with readers, Carren shares actionable strategies to elevate your writing and make even the most niche topics shine. Read more! 👇 https://hubs.ly/Q02_MVV_0 What’s your favorite tip for engaging readers with niche content? Let us know in the comments! 💬 #earnedmedia #contentwriting #writingskills #learntobeawriter #brandjournalism

Data on its own isn't enough - it must tell a story to get people's attention. Great insights here from Dr Georgie Carroll.

I love this time of year. The lit-up houses and holiday vibes evoke a sense of warmth, coziness, and nostalgia. I will never forget the easy bake oven waiting for me under the tree. I also love writing syndicated content for Stacker. Enjoy the movie preview, and I hope everyone can take some time to embrace this special season.

🍂 Want some short reads to fill your weekend? Here are 9 stories from last month that you may enjoy. Our newswire has grown to nearly 200 new stories a month, with a library of over 7,000 national stories and nearly 500 local series. Each month starting today, our cofounder and VP of content Sam Gross will be sharing some of our favorite stories from last month, giving some insights and a behind-the-scenes look at our wire strategy. Link to stories in the first comment👇 #storytime #shortreads #journalism #newswire #earnedmedia #storydistribution

✨When you distribute your content via the Stacker network, you don't just get access to a scalable platform with thousands of news outlets to distribute your stories to. ✍️You also get guidance from a team of expert journalists who can help you optimize your stories to maximize pickups, engagement, and ultimately the number of people who get to read and be inspired by your stories. Want to see how we do it? More in our latest blog article by Frank Sennett, with help from Tamara Sykes, Angelica Catalano Sanchez and Kristen Wegrzyn: https://hubs.la/Q02ZlmRn0 #ContentStrategy #Storytelling #AudienceEngagement #EarnedMedia #EarnedReach

Most content marketers' success today is being hindered by one thing: 📊 performance marketing. Too many brands merge content marketing into performance marketing and expect instant ROI. But impactful content takes time to build credibility and trust, paving the way for future sales. Just ask Zillow or HubSpot—leaders who embraced the long game and thrived. So, how do we measure success? Think beyond short-term wins. Great content is about nurturing future customers, not just today’s conversions. Explore more insights on aligning your content for lasting impact in our latest blog post, written by Stacker CEO Noah Greenberg. What’s your experience balancing performance and content marketing? Let’s discuss! 👇 https://lnkd.in/gBKVhwjh

When pitching to journalists, time is precious. Tamara Sykes (Head of Content Strategy at Stacker and Founder of Baydian Girl and Next Level Presence) reminds us to get straight to the point. Be brief but provide enough information for them to quickly decide if your story aligns with their beat. Key tips: ✔️ Address journalists by the right name—always! ✔️ Read their recent stories to tailor your pitch. ✔️ Provide objective data to support your angle. And remember, it's all about starting a conversation. 🎯 #PRTips #PitchPerfect #MediaRelations #Storytelling

🗳 In conjunction with election week, we wanted to take a minute to highlight some of the features we created to make it easier for our publishing partners to find the election (or non-election) related stories that will fit their audience. 1- StoryHub Filters - Stacker stories are tagged based on their intended audience including Black communities, LGBTQ+ communities, parents, etc. Publishers can filter by their targeted audience to find relevant stories. 2- Our Headline Generator helps brainstorm additional headlines that publishers can use when publishing a Stacker story. When every news outlet out there is talking about the elections, it's a good tool to help their version of the story stand out to their audience. 3- Curated Newswire. We know some readers are paying close attention to the election and others are trying to avoid it, so we’ve made sure to curate the newswire with a balanced mixture of both this month. If you're a publisher interested in republishing Stacker stories to your site, feel free to contact Matthew Anderson or fill a demo form at this link: https://lnkd.in/dnpWPhcJ

The Stacker Newswire is now available on Spotlight Media Labs, Inc., a news aggregation app targeted to college students. All year we’ve been making a conscious effort to expand the reach of the newswire into more niche and specialized audiences. We’re reaching Black communities through The Knight x LMA BloomLab, LGBTQ+ audiences via So.Gay, and parenting magazines through our work with David Arkin Consulting. We're thrilled to now expand our reach to younger audiences through our partnership with Spotlight Media. Download the app today and get the Stacker news directly on your phone!

💫 Exciting news! Our very own cofounder and VP of Accounts Melanie Vernoia will be heading to Syracuse University on Nov. 14 to receive the CUSE50 Alumni Entrepreneur Award, which recognizes Stacker as one of the 50 fastest-growing businesses owned or led by SU alumni! Thank you for this great recognition! #CUSE50