Rob Gerdon

How can #healthtech companies better navigate the commercial payer landscape? Earlier this year, the MDIC Commercial Payer Council convened for its inaugural quarterly session. Led by Harry Kotlarz, Vice President of MDIC’s Health Economics and Patient Value (HEPV) program, the meeting brought together a diverse panel of industry leaders—from integrated healthcare networks to device companies, health plan executives to legal experts. Together, they explored the intricacies of navigating Medicare Advantage and reimbursement for digital health technologies. Explore the Key Insights summary of topics discussed designed to guide #medicaldevice and #digitalhealth tech companies in navigating the landscape of commercial payers: https://lnkd.in/ejRywsYP #medicare #medicareadvantage #reimbursement #marketaccess #medicaldevices #medtech #digitalhealth

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NEW Episode! 🎙️https://lnkd.in/gJCEuSra // How well do your C-Suite leaders and department heads understand the critical role supply chain plays in patient care outcomes? On this episode of Power Supply, Matthew Mentel, Founder & Strategic Partner at Strategic Optimization & Innovation Partners LLC, joins us to explore effective strategies for bridging the communication gap between supply chain professionals and leadership. Matt discusses the importance of getting back to the basics, breaking down the complexities of healthcare supply chain, and avoiding common assumptions that can lead to misunderstandings. With actionable tips on simplifying communication and demonstrating your supply chain's value, this episode is a must-listen for leaders and frontline professionals aiming to elevate their impact on patient care. Tune in today to learn how you can make your message resonate at the highest levels! Once you complete the interview, jump on over to the link below to take a short quiz and download your CEC certificate for .5 CECs! – https://lnkd.in/gSPA2Dts #PowerSupply #Podcast #HealthcareSupplyChain #Leadership #StrategicCommunication

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📊 The Biggest Opportunities and Hurdles in Healthcare AI: Insights from Bessemer's Latest Report 📊 The healthcare AI landscape is full of promise yet rife with complexity. Bessemer Venture Partners latest report highlights key insights for AI-driven healthcare startups navigating this intricate ecosystem: Specialized Opportunities Amid Fragmentation: With many healthcare sub-verticals offering $1B+ in total addressable market, there’s room for AI companies to target niche, high-value segments. But the fragmented nature of the market demands specialized, adaptable AI solutions. Surge in Adoption and FDA Approvals: In 2024, 38% of digital health startups raising Series A funding are AI-enabled. FDA approvals for AI/ML devices have skyrocketed, underscoring the sector's rapid acceptance and regulatory traction. Investment Hotspots: Bessemer pinpoints six AI areas with high investment potential—interactive systems, multimodal tech, simulation, evaluation infrastructure, sensors, and specialized foundation models. These innovations aim to reshape healthcare workflows, training, and diagnostic precision. Leveraging Multimodal Data: By combining data from sources like clinical records, medical imaging, wearables, and genomics, healthcare AI can push beyond disease diagnosis to reveal broader insights for operational and treatment improvements. Business Models and Revenue Potential: Choosing the right business model (e.g., usage-based or performance-based pricing) is crucial. Aligning model modality with pricing can significantly impact market reach and revenue generation. Urgency for Vertical-Specific Cybersecurity & Data Management: Healthcare data remains a prime target for cyber threats, and there’s a pressing need for AI solutions tailored to protect sensitive healthcare data. Additionally, scalable solutions for de-identifying patient data are critical for privacy. This report underscores the healthcare industry’s evolving AI potential—driven by multimodal data, targeted cybersecurity, and real-time analytics. Leaders in this space must harness these innovations while navigating the unique challenges of healthcare. 👉 AI and healthcare leaders, what trends are you most excited about, and where do you see the biggest hurdles? #HealthcareAI #Bessemer #aihealthcareleadership https://lnkd.in/e3ycjdMG

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Technology's value in healthcare shines when patients and professionals harness it effectively. That's why digital health literacy is key. Learn more in this Tenovi piece: https://zurl.co/bGJv #DigitalHealth #Telehealth #RemotePatientMonitoring #IoT #HealthTech

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Is your healthcare organization struggling to connect the dots between disparate data systems? Many providers face challenges with interoperability, hindering care coordination and valuable data exchange. This complimentary webinar dives deep into these critical issues and equips you with the tools to unlock the true potential of your organization’s data. Join us to gain insights from industry experts and ask your questions during the live Q&A portion. Register now: https://lnkd.in/gHnwuGhf

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It's clear that digital transformation is both an urgent priority and a significant challenge for many health systems. A recent McKinsey & Company report reveals that while 75% of health system executives prioritize digital transformation, many lack the resources to fully implement it. Interestingly, 88% believe in the transformative potential of AI, yet fewer than half have invested in it. Perhaps it was too many point-solutions in the post-EMR era that burned them?? Key investment areas include virtual health for patient experience (76%), revenue cycle management (70%), and digital front doors (62%). Despite the hurdles, the commitment to leveraging technology for improved patient outcomes and operational efficiency is evident. The path forward demands strategic investments and innovation to truly harness the power of digital health. https://lnkd.in/gycdNDWA #HealthTech #DigitalTransformation #AIinHealthcare #FutureofHealth

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Advanced clinical analytics tools provide #healthcare systems with insight into #clinician behavior and potential knowledge gaps, to meaningfully shape education, quality, and population health programming. Read this Wolters Kluwer Expert Insight to learn more about UpToDate Enterprise Edition. https://lnkd.in/dFtGAxyf #clinicaldecisionsupport

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Unlocking SDOH data is key to equitable healthcare. Endeavor Health's success story will be shared in an upcoming webinar. Join us to learn how they used NLP to empower clinical experts to switch from spending 80% of their time on chart review to 80% of their time positively impacting patients. https://bit.ly/3UB1svo #HealthcareInnovation #AIinHealthcare #NaturalLanguageProcessing

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Healthcare data is expanding rapidly but integrating it can be complex. Learn how Connective Health teamed up with Availity to turn clinical data into actionable insights. With Availity Fusion™, clinical data is transformed into Upcycled Data™, enabling Connective Health to generate personalized ‘one-page’ care summaries. These summaries equip providers with actionable insights to close care gaps and address risk adjustment factors. To read the full case study, visit https://okt.to/Lkn8eA #HealthcareData #Interoperability #HealthTech #CareGapClosure #RiskAdjustment #HealthOutcomes #Innovation #AvailityFusion

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Effectively bridging the gap between healthcare provider (HCP) and direct-to-consumer (DTC) marketing silos is critical for advancing cohesive virtual care strategies. This article dives into tactics for aligning these traditionally separate channels, emphasizing the importance of integrated data insights to personalize messaging across all patient touchpoints. By breaking down these silos, healthcare organizations can offer a seamless, patient-centered experience that boosts engagement, adherence, and health outcomes. Explore the full article here for insights into building a unified approach: https://lnkd.in/eEy2yvQ2 Discover about how we're transforming virtual care: https://lnkd.in/e5swhDbQ 

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In health IT, understanding the landscape of market and policy shifts is key for strategic planning. But with so many moving parts, it can be tough to know where to focus. Our latest blog post helps guide strategic planners by framing the essential questions to consider as they look ahead to the coming year. By examining how shifts in policy and market dynamics could shape opportunities and challenges, planners can better position their organizations to navigate what’s next. For those in health plans, life sciences, health tech, or pharmacy, this read can serve as a starting point for deeper discussions and more informed decision-making. Start framing your strategy here: https://hubs.li/Q02YgdgN0

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Learn how Xealth and Unite Us—community-centric healthcare platforms—are revolutionizing ways to address social determinants of health. Both platforms streamline multiple health providers’ communications into one user-friendly access point. The beauty in these innovative collaborations? Their ease of use and integration of vital information. Listen in as Mike McSherry, president and CEO of Xealth, and Dan Brillman, co-founder and CEO of Unite Us, expound on the limitless possibilities that exist “once you connect all the nodes of care in a community.” https://bit.ly/44onc0M #WellBeyondMedicine #DigitalHealth

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Step-by-Step Approach to Implementing FHIR for Improved Healthcare Data Exchange In today's healthcare landscape, seamless data exchange between disparate systems is crucial for improved patient care coordination, treatment planning, and population health management. Yet, many healthcare organizations struggle with data silos and incompatible formats hindering data flow. This is where FHIR (Fast Healthcare Interoperability Resources) comes in. FHIR is a standardized language that streamlines healthcare data exchange, allowing different electronic health record (EHR) systems and healthcare applications to communicate effectively. 1. Planning and Scoping: Assess current data exchange challenges. Define FHIR implementation goals. Identify data sets for interoperability and systems to connect. 2. Mapping Existing Data to FHIR Resources: Analyze current data architecture. Map data elements to FHIR resources (e.g., allergies, medications). Ensure consistency across systems. 3. Selecting and Customizing FHIR Resources: Choose relevant FHIR resources. Customize or create profiles as needed. 4. Testing, Validation, and Compliance: Conduct rigorous testing for data exchange. Validate data and ensure compliance with FHIR standards. 5. Ongoing Management and Optimization: Monitor and optimize FHIR environment. Adapt resources to evolving needs. Stay updated with FHIR standards and best practices. Ready to streamline your healthcare data? Contact us today for a free consultation and to explore how we can help you achieve your FHIR implementation goals at [email protected]. hashtag #HL7FHIR #FHIR #HL7 #SmileCDR #MHNexus #mhnexus

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We’re thrilled to announce new features in Twilio Segment for Healthcare that empower providers to deliver personalized, patient-centered engagement. 🩺 EHR Integration: Seamlessly sync EHR data to enhance patient interactions. 💻 Patient Engagement Profiles: Implement a common patient data model for personalized and HIPAA-compliant communications. 🚀 Prebuilt Healthcare Campaigns: Deploy ready-to-use digital campaigns for key patient journeys. Join the Pilot program for early access👇

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🔶 🔶 🔶 On-Demand Workshop: Get your content program ready for 2025🔶 🔶 🔶 The top 5 ways hospital tech vendors can amplify their content marketing results with less effort. You'll walk away with... 💠The leading opportunities tech marketers who sell into hospitals and health systems have in doing more with less content 💠Tactics you can put to use immediately in your program 💠Targeted examples and use cases 💠The simple foundational “Key” to get away from a “more is more” approach and still see results…the right content, in the right place, at the right time https://buff.ly/3X4mt1w #HIMSS

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