Michael Fashana

In this edition of Behind the Screens, get to know Sales Strategy & Enablement Manager, Samantha Wilson. Discover how Samantha bridges the gap between sales and marketing, creating impactful strategies to help our clients succeed. 👉 #LifeatCox

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The Summer Olympics are coming! TV viewers have a lot of options with what, where, and how they view content. And Spectrum Reach has got you covered - when you buy commercial time in the Olympics with us, you're reaching consumers on more networks and more devices! Ready to get your business in on the games? Contact your Spectrum Reach Account Executive today about package options! #localadvertising #TVbuildsbrands #olympics2024

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What's in store for advertisers in 2025 as they face an evolving multiscreen tv landscape? Six leaders from Comcast Advertising share their predictions in Ad Age. #EffectvEmp https://bit.ly/3D5mFai

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In a recent interview with Beet.TV, Spectrum Reach’s Alexander Groysman did a great job sharing some unique insights around CTV advertising in a Live TV environment. We know that reaching specific audiences at scale is getting harder and harder to achieve with increased fragmentation in the video ecosystem. As more viewers shift to watching sporting events or high profile news programming on streaming platforms, this is giving marketers a greater ability to build reach, even on a one-to-one impression delivery basis. When we look at viewership patterns on the Spectrum TV app, 97% of viewing is happening in live programming versus on demand. This is great for advertisers looking for premium inventory with higher engagement when viewers are watching sports or news. However, the technology on the programmatic side is still playing catch up when it comes to maximizing investment with this unique inventory. DSP’s can’t always keep up with spikes in impressions that you will see from concurrent viewership in a live event like the Olympics or Monday Night Football. While the technology continues to evolve, there are still significant advantages in acquiring direct sold inventory, as publishers have more control and flexibility on managing demand across their supply. I encourage you to listen to the entire interview below.

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Yahoo Advertising and Yahoo DSP has been making waves at this year’s IAB’s NewFronts (and not just because of our party with Beck). During NewFronts, we announced partnerships and an expansion to our Yahoo Identity Solutions capabilities to help you target your audience more effectively. Here's a rundown of the exciting news you might have missed and how these developments can benefit your advertising strategy: Comprehensive, high-quality TV viewership data With our renewed partnership with VIZIO, advertisers will get continued access to VIZIO Inscape automatic content recognition (ACR) viewership data as part of Yahoo Unified TV Audiences. This unique collaboration leverages the power of comprehensive TV viewership data to enable DSP buyers to activate effective audience segments informed by both CTV and linear viewership behaviors. CTV meets retail media With our new partnership with Kroger Precision Marketing (KPM), you can activate Kroger's purchase-based audiences in the Yahoo DSP for omnichannel targeting and closed-loop measurement. This Kroger data is available across channels, but this is the next frontier in CTV advertising, offering a unique blend of CTV and retail media. Future-proofing CTV We recently expanded Yahoo Identity Solutions on CTV, future-proofing media delivery despite signal loss. Our launching partners include Paramount, Freewheel, Tubi NBCU, and more. Check out the Adexchanger article to learn more. https://lnkd.in/ePvrZ-iC Beau Ordemann Ashley Zemel Mark Fleisch Miles Brehm Joshua John Brett Hurwitz

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As the digital video advertising landscape continues to evolve, it can be challenging for businesses to navigate through the countless streaming options available. That's where Cox Media comes in. Our team of experts is dedicated to helping businesses achieve the best results and ROI when it comes to video streaming. Stay ahead of the game with our latest blog article, which explores the four streaming trends reshaping the industry. From the growth of ad-supported TV to the rise of audience-based buying, our article has all the insights you need to succeed. Check it out here: https://lnkd.in/gz_HJXCb #streaming #video #digitalvideoadvertising #audiencebasedbuying #digitalmarketing #advertising #ROI #OTT #LifeatCox

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The 2024 Comcast Advertising Report is here to help simplify the complexity that buyers and sellers are facing in today's evolving TV landscape. #EffectvEmp https://bit.ly/3ZO9iEz

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📣 Threading the needle perfectly among the needs of Spectrum Reach advertisers, #SpectrumNews is the #1 news network in its markets and on the nation's #1 streaming service, #SpectrumTVApp. #Balanced news coverage providing a reliable media source and reporting on what matters to the #Community is essential year-round, but especially during this election cycle. Spectrum News establishes a safe place for brands trying to avoid polarized and sensationalized political commentary, while also giving political advertisers an unbiased platform to present their message, more specifically to #LocalAudiences thirsty to know more about what impacts their area. #BuiltForWhatsNow #BuiltForWhatsNext #SpectrumReach Check out this article posted in

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How are you informing your programmatic audio strategy? Get the official playbook from #SiriusXMMedia and hit us up with any questions. #ProgrammaticAudio https://lnkd.in/ghym2CGy.

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Last week, iSpot.tv struck a deal with Roku giving the companies mutual access to each others cross-platform audience data and measurement capabilities. “This is a game-changer for the entire advertising ecosystem looking to harness the scale and power of the leading TV streaming platform and capitalize on the most robust streaming measurement,” said iSpot's founder and CEO, Sean Muller. The synergy between Roku and iSpot looks to enhance innovation and accuracy, driving substantial value for advertisers. iSpot will integrate Roku's authenticated user, viewership and watermark data into their industry-leading panel now exceeding 100MM TV devices, as the programmatic landscape continues to evolve at a rapid pace. hashtag#programmatic hashtag#ctv hashtag#streaming https://lnkd.in/dhQFg9YA

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Love this short piece of James Rooke's address at the Future of TV in the UK. We're big fans of multi screen TV at Adgile, because as James says, Television works at every level of the "funnel" - from Awareness (Brand) to Conversion (Performance). Every "Brand" study in the last 25 years has demonstrated TV's power at the top of the funnel - but it's not an either or. To play in the performance space, though, you have to match the platforms for speed. To paraphrase "The truth is on our side, but if it's too slow it doesn't matter" That's where we come in. At Adgile, we're delivering metrics that prove digital and linear TV advertising works, in real time, at a granular level (so you can optimise your inputs in flight). The Power of Premium Video, with the simplification of platform reporting, delivered at speed ... to drive your business outcomes #FutureOfTV #Adgile #MultiScreenTV #Advertising #Marketing #BrandAwareness #PerformanceMarketing Craig Service Shaun Lohman Stu Carr

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What's in store for advertisers in 2025 as they face an evolving multiscreen tv landscape? Six leaders from Comcast Advertising share their predictions in Ad Age. #EffectvEmp https://bit.ly/4gLfN0D

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Did you know that brands that align themselves with events like the Summer Games see a 𝟰𝟵% I̠n̠c̠r̠e̠a̠s̠e̠ in 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆? Learn more here or reach out to me today: https://lnkd.in/gnqrGHEN #LifeatCox #CoxMedia #TVAdvertising #CableTVSportsMarketing #SportsMarketing #SportsAdvertising

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Reaching your target customer starts with understanding them. Watch our latest webinar to learn more about using the right data to connect with the right audience, using the right message: https://lnkd.in/gzq6iAFA #AudienceData #digitalcampaigns #datamining #advertising #marketing #customeracquisition #LifeatCox

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One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3ZEGD5c

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