Brandy Wilson’s Post

In this edition of Behind the Screens, get to know Sales Strategy & Enablement Manager, Samantha Wilson. Discover how Samantha bridges the gap between sales and marketing, creating impactful strategies to help our clients succeed. 👉 #LifeatCox

“Where does Marketing stop and Sales Enablement begin?” From crafting a shared vision of success to ongoing communication, Liz Tassey shares a handful of key insights to bring your teams to the next level ✨ Learn more now 👇 https://hghspot.co/46OKsGA #HxH #SalesEnablement #tipsandtricks #enabletheimpossible

“Where does Marketing stop and Sales Enablement begin?” From crafting a shared vision of success to ongoing communication, Liz Tassey shares a handful of key insights to bring your teams to the next level ✨ Learn more now 👇 https://hghspot.co/46OKsGA #HxH #SalesEnablement #tipsandtricks #enabletheimpossible

“Where does Marketing stop and Sales Enablement begin?” From crafting a shared vision of success to ongoing communication, Liz Tassey shares a handful of key insights to bring your teams to the next level ✨ Learn more now 👇 https://hghspot.co/46OKsGA #HxH #SalesEnablement #tipsandtricks #enabletheimpossible

#Sponsored How are you prioritizing which accounts to go after these days? There are so many variables involved and one of the biggest ones is timing. Sometimes clients who fit our exact Ideal Customer Profile (ICP) aren’t the best ones to reach out to because it’s not the right time. They could be locked into a 3-year contract with our best competitor. They could be focused on other initiatives and priorities. However, all that can change in an instant based on “trigger” events that occur like M&As, new product launches, new office locations, and much more. That’s why I love the new Account IQ and Relationship Explorer features on LinkedIn #SalesNavigator. Account IQ summarizes the key insights and events happening at a company that are relevant to what I can help with. Once I identify a new account that has the potential of needing my solution, Relationship Explorer helps me identify the least path of resistance into the account. With Account IQ and Relationship Explorer you can find the right accounts to reach out to at the right time. Check it out today! You can find more on how to prioritize the right accounts with Sales Navigator with LinkedIn's how-to series: https://lnkd.in/SalesNavigator101 #LinkedInPartner LinkedIn for Sales

Sales and marketing alignment: a hot topic that fuels many conversations in the business world. After diving into an insightful article on the subject, a few key points stood out: - Sales and marketing operate with distinct timelines and goals, each vital to overall success. - The role of the chief revenue officer is evolving, sparking debates on its focus and scope. - Combining marketing and sales operations into a revenue operations team offers potential benefits but requires careful consideration. - Tracking marketing and sales sourced pipeline is crucial, with nuances that may impact how credit is assigned. The overarching theme? Flexibility and customization are paramount. What works for one organization may not for another. Dive into the details and share your thoughts! https://lnkd.in/gpGfSQTt

Is your organization facing challenges with sales and marketing alignment? You're not alone. An astonishing 65% of organizations report a disconnect between these two crucial departments. This misalignment can lead to missed opportunities, inefficient processes, and ultimately a hit to your bottom line. The article highlights that companies with strong alignment are nearly 300% more likely to exceed customer acquisition goals. This illustrates just how vital that synergy is in an increasingly competitive landscape. By addressing common hurdles and streamlining communication, businesses can foster collaboration and enhance performance across the board. What best practices have you implemented to bridge the gap between sales and marketing in your organization? Share your insights and experiences below! #SalesAndMarketing #Alignment #BusinessGrowth #Collaboration #LeadGeneration https://lnkd.in/g9pr36Sa

Sales and Marketing: The Ultimate Power Duo In today's competitive market, sales and marketing are no longer separate entities – they are partners in driving business success. While marketing builds awareness, creates demand, and nurtures leads through strategic storytelling and digital campaigns, sales steps in to close deals, foster relationships, and deliver real solutions to customers. The two go hand in hand, ensuring that businesses not only attract potential clients but also convert them into long-term partners. Collaboration between sales and marketing teams leads to: ✅ Increased lead quality ✅ More efficient sales cycles ✅ Stronger customer retention At the end of the day, a well-aligned sales and marketing strategy can take a business from good to great. 🚀 How are your teams working together to drive results? Let’s share some best practices! 👇 #Sales #Marketing #BusinessGrowth #SalesAndMarketing #Teamwork #CustomerSuccess This post emphasizes the importance of collaboration between sales and marketing, while inviting engagement from your network.

When a recruiter asked how I blend sales experience into my marketing consulting approach, it inspired me to explore the Harvard Business Review article, “Ending the War Between Sales and Marketing.” This brilliant piece emphasizes how sales and marketing aren’t competitors but essential collaborators in driving business success. It reinforced my belief in the power of shared goals, communication, and a unified strategy. This insight has transformed the way I integrate both functions, ensuring they complement each other to maximize impact. With over 4+ years of hands-on sales experience combined with a solid foundation in marketing through my academic journey, I’ve developed a unique ability to seamlessly blend strategic marketing and sales execution. My approach leverages this powerful synergy to craft tailored solutions that drive both brand growth and revenue! Check out my LinkedIn services to see how I can help elevate your business to the next level!📈

Are your sales and marketing teams on the same page like a well-oiled machine, or are they more like ships passing in the night? Read this insightful article on sales and marketing alignment to uncover the secrets behind successful business strategies. 🤝 Discover why sales and marketing alignment is critical in today's fast-evolving business landscape, where buyers have the power in their hands. 📈 Dive into the statistics that show the remarkable impact of aligning sales and marketing objectives on revenue, customer satisfaction, and growth rates. 🚫 Learn about common obstacles that can hinder the collaboration between sales and marketing teams and how to overcome them. 🔑 Uncover what sales teams need from marketing and vice versa, emphasizing the importance of communication and shared goals. ✨ Explore the best practices for improving the relationship between sales and marketing, from defining common terms to integrating digital tools and cross-functional teams. Join the conversation and share your thoughts on how sales and marketing alignment can transform the way businesses operate. Let's ignite a dialogue that sparks innovative ideas and collaborative solutions. https://lnkd.in/g3K3dyBd