Joel Cessna’s Post

What happens when Google’s AI overviews give patients the wrong health info? AI-generated overviews are now answering patient questions directly on search pages. That means patients may get the answers they’re looking for without ever clicking through to your site. 🚨 The danger? Misinformation, or incomplete information, in AI summaries could impact patient trust and spread inaccuracies. What can you do to combat misinformation? Here are some strategies to improve your site’s visibility in AI overviews and keep your content front and center: • Create patient-centered, plain-language content. Google and other AIs prioritize clear, easily understood language. Use patient-centered language that’s simple, direct, and trustworthy. • Build and maintain topic authority. Focus on content that covers all aspects of key health topics. Comprehensive content improves your authority and ranking potential, helping AI algorithms recognize you as a reliable source. • Regularly update high-traffic pages. AI models favor fresh, relevant information. Review and update pages that receive the most traffic to ensure they remain current and accurate. • Add structured data. Use schema markup to provide context to search engines, which helps AI understand and categorize your information effectively. • Evaluate your content for SEO and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Make sure content is optimized with the latest SEO practices and emphasizes credibility. Google’s emphasis on E-E-A-T helps AI models surface reputable sources in overviews. • Show up other places people search.  It’s not all Google, all AI, all the time. People also search for health information on social platforms like Facebook, YouTube, and TikTok. Patient trust is on the line. By making sure your content is factual, accessible, and optimized, you’re enhancing your hospital’s online presence and (more importantly) helping patients access accurate information when they need it most. #healthcaremarketing #hospitalmarketing #AI

AI OVERVIEWS IS LIVE! IF YOU WANT A QUICK UNDERSTANDING, HERE IT IS! 👇   ✅ The much-talked-about Google’s SGE (Search generative experience)has been rolled out in the US. It is scheduled to appear across other countries very soon. The UK is already seeing some results.  👀 ✅ AI Overviews uses generative AI to scrape information from various web pages on the internet and offer a summary to a query. All key information regarding the topic is presented, so you do not need to scan any other article to find the answer. 🔍   ✅ It is likely to eat up all traffic websites were getting from “top of the funnel” blogs or blogs using head keywords only. ✅ AI Overviews is going to show up more for websites in these domains - medical, financial, and health queries (as declared by Google). ✅ AI Overviews not likely to work for deep content. It is only going to show where Google thinks it can provide a better answer. ✅ Link cards that will appear within these AI results, will point to a few sites. This is likely to work more like the old snippets way. ✅ You will not get to know how much traffic is flowing into your site from AI Overviews. #Justwords #AIOverviews #GooogleSGE #AISearch #GoogleO2024 #SEO #SearchResult

Did you know that Google is launching a new version of its search engine powered by generative AI? This exciting update aims to revolutionize the way we access information online. Here’s a quick overview: • AI Overviews: Google’s new AI capabilities generate detailed responses to search queries, making information retrieval faster and more comprehensive. • Enhanced Medical Searches: The AI tool can sift through medical records and compile relevant data, making it easier for healthcare professionals to access critical information. • Global Rollout: Initially available in the US, the new search engine will soon be accessible in more countries, aiming to reach over a billion users. Impact on SEO: This update could significantly impact SEO strategies. With AI-generated summaries and enhanced search capabilities, the focus will shift even more towards high-quality, relevant content that aligns with user intent. Keywords and metadata will need to adapt to AI’s sophisticated understanding of context and relevance. #GoogleAI #SearchEngine #SEO #Innovation #TechUpdate #GenerativeAI

🌐 Tracking the Evolution of AI Overviews in Search Over the last 5/6 months, AI Overviews (AIOs) have significantly reshaped search trends across verticals. To help illustrate these changes, I’ve compiled a table summarising the growth in AIO prevalence by vertical, showcasing how industries like Health, Jobs, Real Estate, and Finance are experiencing transformational shifts. Here are some standout trends: 🔹 Jobs saw a 229% increase in AIO prevalence. 🔹 Real Estate experienced an astonishing 271% growth. 🔹 Finance surged by 123%, reflecting the increasing reliance on AI-driven insights for financial queries. 🔹 Keywords related to reviews saw a whopping 1073% increase, highlighting a major shift in how search engines handle reviews-related content. These insights underscore how AI is not just evolving but transforming how users interact with search results. 👉 For anyone looking to stay ahead of the curve, it’s essential to adapt your SEO strategies and content approaches to align with these trends. ✨ Follow me for more updates on the latest trends in AI. Stay ahead with the newest insights! 📊 See the full data breakdown below for an in-depth view of these trends. (data source: ZipTie). Feel free to DM me if you want the XL sheet. #AI #SearchTrends #SEO #DigitalMarketing #ArtificialIntelligence

AI OVERVIEWS IS LIVE! IF YOU WANT A QUICK UNDERSTANDING, HERE IT IS! 👇   ✅ The much-talked-about Google’s SGE (Search generative experience)has been rolled out in the US. It is scheduled to appear across other countries very soon. The UK is already seeing some results.  👀 ✅ AI Overviews uses generative AI to scrape information from various web pages on the internet and offer a summary to a query. All key information regarding the topic is presented, so you do not need to scan any other article to find the answer. 🔍   ✅ It is likely to eat up all traffic websites were getting from “top of the funnel” blogs or blogs using head keywords only. ✅ AI Overviews is going to show up more for websites in these domains - medical, financial, and health queries (as declared by Google). ✅ AI Overviews not likely to work for deep content. It is only going to show where Google thinks it can provide a better answer. ✅ Link cards that will appear within these AI results, will point to a few sites. This is likely to work more like the old snippets way. ✅ You will not get to know how much traffic is flowing into your site from AI Overviews. #Justwords #AIOverviews #GooogleSGE #AISearch #GoogleO2024 #SEO #SearchResult

I know I'm not the only one who now relies more on LLMs than search engines when I want to learn something. So, what kind of queries trigger AI Overviews? 🤔 We analyzed 200,000 keywords to uncover what’s driving AIOs on Google, and here’s what we found: 💻 Desktop: 35% of keywords that triggered AIOs were question-based, starting with words like how, what, and is. 📱 Mobile: A similar 32% of keywords were question-based, showing consistent behavior across devices. 🔑 The key takeaway? AIOs thrive on informational queries, not transactional or commercial ones. AI Overviews, like featured snippets, are built to deliver quick answers. If your content isn’t answering these how, what, and queries directly, you’re missing out on visibility. The future of search is question-based. Is your strategy ready to adapt? Make it ready with these findings: bit.ly/41aeQdD #SEO #AI #SearchTrends #ContentMarketing #YesAICan Semrush

Which Industries Are Winning with AI Overviews? 🤔 Not all industries are created equal when it comes to AI-driven search results. We analyzed Semrush Sensor's keywords by categories to uncover which industries see the most AI Overviews (AIOs) in search—and the results reveal where AI is making the biggest impact: 💻 Desktop Results: 1️⃣ Health 2️⃣ People & Society 3️⃣ Science 📱 Mobile Results: 1️⃣ People & Society 2️⃣ Science 3️⃣ Food & Drink Why does this matter? AI Overviews are reshaping search visibility by targeting specific categories. If your industry is on this list, you’re already in the spotlight. If not, it’s time to adjust your strategy to maximize relevance and stay competitive. Industries triggering AIOs are seeing: ✔️ More opportunities to capture informational intent. ✔️ A shift in how users engage with search results. ✔️ The need for content tailored to AI’s evolving criteria. Is your industry leveraging AI Overviews, or are you falling behind? Here are all the insights: https://lnkd.in/duMSmNZw #SEO #AI #SearchTrends #ContentMarketing #YesAICan

Navigating the Evolving Landscape of AI in Search Google's AI Overviews, once a dominant feature in search results, have seen a staggering decline in their presence. Just weeks ago, they appeared on 84% of search results pages; today, that number has plummeted to a mere 15%, according to Brightedge research. What Changed? - User Experience - Criticisms around inadequate sourcing and strange, inaccurate results have led users to favor traditional search pages. - Impact on Traffic - Website owners expressed concerns that AI Overviews discouraged click-throughs, potentially harming site traffic. - Query Specificity - AI results are still prominent in healthcare but scarce in restaurant and travel searches. Future Outlook While AI's current role in Google search is diminished, it's crucial to anticipate its resurgence. Competitors like Perplexity AI and OpenAI are poised to challenge Google's dominance, hinting at a future where AI-driven search will be more refined and widespread. Action Steps for CMOs: 1. Monitor Trends - Stay updated on AI developments in search to adjust your digital strategy accordingly. 2. Optimize Content - Ensure your content is optimized for both AI-driven and traditional search results to maintain visibility. 3. Engage Users - Focus on creating engaging, high-quality content that encourages user interaction and click-throughs. Why this is important? Generative AI is fundamentally transforming search by shifting from simple keyword-based results to comprehensive, AI-generated summaries, making search a quick answer hub rather than a gateway to other sites. This change signifies Google's experimentation with integrating AI summaries, aiming to provide instant, precise information directly within search results. As a result, search is evolving into a summarized snapshot of the internet, addressing user queries more efficiently than ever before. #AI #DigitalTransformation #SearchEngineOptimization #Leadership #TechTrends #Google #CMO https://lnkd.in/gwUaxaVM

SEO in the age of artificial intelligence 🤖 In the session with Liam Schmid, we discussed search engines' current status and future. It became clear that we were in the middle of a disruption. AI assistants, micro-moments, and generative AI are entirely changing the rules of the game: 🚀 SEO is not dead; it's just changing: We must start preparing for "Search Engine & AI Assistant Optimization" now. Traditional search engines will remain relevant for micro-moments – especially for the "I want to know" moment. But AI assistants will increasingly take traffic away from them. 📲 Seize micro-moments as an opportunity: Laim emphasized the importance of recognizing micro-moments and using them in a targeted way to be present as a brand in precisely these crucial moments. Brands must actively shape micro-moments to keep up with AI-driven competition. 🛏️ Develop alternative strategies: There are exciting search alternatives away from Google & Co. Platforms such as YouTube, TikTok, or Spotify, which are increasingly used as search engines – especially by the younger generation. When it comes to being found, companies should rely on SEO, social media, podcasts, and platforms that offer a strong brand presence. 🤔 To block GPT bots or not? The topic "GPTBot – allow or block?" was also controversially discussed. On the one hand, access to GPT bots allows our content to be cited in AI-generated answers, but on the other hand, there are also legitimate concerns, for example, about the lack of control over original content. Laim asked us the crucial question: What is more important to you – visibility or control? ✨ My conclusion from the session: SEO is not dead, but we need to adapt our strategies to remain relevant in the age of artificial intelligence. Diversifying traffic sources and using AI assistants offers exciting opportunities – but only if we embrace them. 💡 Application exercise – Develop your own GPT and my contribution to occupational safety with AI: I developed the "Root-Cause-Analyzer Pro", which supports occupational safety professionals in analyzing workplace accidents. Causes are determined based on the Ishikawa diagram and the Five Whys method, and protective measures are prioritized using a risk matrix according to Nohl and the STOP principle. This way, precise and effective measures can be taken to prevent accidents – an example of the effective use of AI in occupational safety. #AI #SEO #DigitalMarketing #MicroMoments #GPT #WorkSafety #RootCauseAnalysis

Navigating the New AI Era: The Future of Client Online Searches The landscape of online search is undergoing a dramatic transformation with the advancement of AI technologies. Clients are increasingly relying on AI-powered search engines and virtual assistants to find information quickly and accurately. As we step into this new AI era, understanding the implications and the importance of optimizing AI results is essential for staying ahead. The Shift to AI-Powered Searches: 1. Personalization: AI algorithms can analyze user behavior and preferences, providing highly personalized search results that cater specifically to individual needs. 2. Efficiency: With AI, searches are faster and more precise, enabling clients to find relevant information with minimal effort. 3. Constant Availability: AI systems are available 24/7, offering instant responses to queries, which significantly enhances user convenience. The Growing Importance of AI Results Optimization: 1. Ensuring Relevance: As clients increasingly use AI for information, optimizing content for AI search engines becomes crucial. High-quality, relevant content is more likely to be understood and prioritized by AI algorithms. 2. Boosting Visibility: Optimizing for AI results increases your content’s visibility, helping it stand out in a competitive digital space and reach more potential clients. 3. Building Trust: AI systems favor authoritative and trustworthy sources. By ensuring your content meets these standards, you can establish your brand as a reliable source of information. Adapting to AI-Driven Searches: Utilize AI Tools: Use AI tools to analyze search trends and user behavior, allowing you to create content that meets the evolving needs of your audience. Focus on Content Quality: Ensure your content is well-researched, accurate, and engaging to meet the criteria set by AI algorithms. Stay Informed: Keep up with the latest advancements in AI and search engine optimization (SEO) practices to maintain a competitive edge. Embracing AI in online searches is not just a trend—it's a pivotal shift in how clients seek information. By focusing on AI results optimization, you can ensure your content remains relevant and accessible in this new era. #AIinBusiness #SearchOptimization #DigitalTransformation #ClientEngagement