Patient Acquisition Through Asthma Awareness Campaigns

Asthma affects over 25 million Americans, including nearly 7 million children. And with no known cure, sufferers need to understand how to control their symptoms if they want to maintain or improve their quality of life. Educating patients about risk factors, as well as how to manage the disease, will help them understand what signs to look for and how to avoid possible triggers, reducing recurring visits to the emergency room.

May is Asthma Awareness Month and with spring being a peak season for pollen and other allergens, it’s the perfect time to promote your asthma and pulmonology services.  Here are some ideas on how you can promote awareness and symptom management:

Awareness Events – Partner with your local schools, senior living centers, and civic organizations to present information on asthma and symptom management.

Twitter Chat – Enlist the help of your clinicians to moderate an online chat that provides information on symptom control, triggers, and ways to improve sufferers’ quality of life.

Online Resources – Provide resources to educate your community on identifying and managing symptoms. Great tools to utilize are the EVALIA Asthma Symptoms Profiler or Asthma Symptoms Profiler for Children, which are designed to identify those with poorly managed symptoms.

Wellness Screenings – Engage your community with a free or reduced cost screenings during May. Screenings offer a quick and convenient way for individuals to get information about asthma. This information can lead to an early indication of a potentially serious health problem and can also provide excellent background information for conversations with your clinicians.

According to the Asthma and Allergy Foundation of America, more Americans than ever before say they are suffering from asthma. Download our complimentary e-book “Social Media Tips for Promoting Asthma Awareness Month.” 

What are you doing to promote awareness and symptom management in your community?