Kelly McGinnis

The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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As the first anniversary of Oct. 7 approaches, how have your #ERG programs evolved over the past year? Is there more space or structure at work for interfaith dialogue and inclusive, intersectional comms? Please share this with your comms people doing the work and let me know if you're comfortable sharing your efforts for an upcoming Ragan Communications and PR Daily story. [email protected]

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Many brands want to share their DEI initiatives but fear the backlash that may ensue. Learn how to successfully message your DEI strategy in 2024 in our latest blog. #DEI #BrandStrategy

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Please vote for this SXSW panel discussion on the impact of texured hair education and acceptance in American culture.

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It’s timely for Oversight Board to be investigating deepfake pornography cases on the day the government announced the creation of sexually explicit "deepfake" images is to be made a criminal offence in England and Wales under a new law. Do have your say on the case. Your submission could shape how these devastating images are handled so pls check this link out - https://lnkd.in/gc4ecUwM #contentmoderation #online #Meta #ai

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Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion

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The Debrief podcast by The Business of Fashion is back. Take a listen to the first episode with Brian Baskin, Sarah Kent, and yours truly 🎙️

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Navigating Activism in 2024: A closer look at rising stakeholder expectations. As societal movements gain momentum, businesses must decide whether to lead change or stand on the sidelines. But how far is too far? And what are the risks of inaction? Here is my commentary on the role of corporate activism.

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This week, for the Inspiring Perspectives 🎙️podcast at thinkPARALLAX, I had the pleasure of chatting with Christina Berger, Sr. Director of Corporate Communications, ESG, and Public Policy at the recommence, and circular economy contributor, ThredUp. There was so much to chat about because ThredUp is dealing with such a large-scale problem and opportunity: convincing consumers to think secondhand first, providing a service to brands to resell their valuable/used goods, and dealing with the excess products that we've made but have reached their end of life. Essentially, ThredUp is a tech company tackling fashion's overproduction, overconsumption, and underutilization problems, and Christina is right in the middle of it all. We spoke about the circular economy, sustainability leadership, communications strategy, stakeholder engagement, policy, LCAs, greenwashing, and plenty more. If any of those topics are on your radar - have a listen! Link in the comments. #circularity #circulareconomy #sustainability #podcast #ESG #sustainablefashion

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Love how we continue to help brands defy stereotypes. 💄💋 Beauty Comes in All Shades and Sizes Discover how #Hispanics are reshaping beauty trends and challenging stereotypes in BODEN Agency’s latest piece, “Beauty Comes in All Shades and Sizes: How Hispanic Consumers are Driving the Inclusive Beauty Movement.” Associate VP Abril Barba-Dulzaides delves into the revival of makeup trends, embracing authenticity vs. perfection and why catering to the needs of diverse consumers is no longer a nice-to-have but a must-have for brands in the beauty industry. Download the full report here: https://lnkd.in/etJZUqPq #WeAreBODEN #Hispanic+

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Authenticity is key for senior executives to be influential on LinkedIn, but not every leader finds it easy to engage genuinely. 🔸In episode 342 of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore how communicators can help executives craft authentic online personas and build influence and trust, focused on LinkedIn, with practical examples. I also dive into this topic in a new blog post published today, arguing that authenticity opens the door to success. Communicators must guide leaders who struggle with authenticity, identifying formats or mediums that play to their strengths. Take a read and listen to our discussion ⬇️ #Authenticity #Communication #LinkedIn #FIRPodcast https://lnkd.in/eMu9D48j

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The @PageSociety just released its newest report Beyond Communication: CCO Leadership in Navigating New Complexity. The findings underscore the CCO as an ever-more-essential partner with the CEO in defining and activating corporate character. Read more here: https://hubs.la/Q02x4nPQ0

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I am pleased to share Edelman’s 2024 Global Citizenship Report, Engaging Partnerships, Empowering Impact. It underscores how partnerships within our agency, with clients, and in our communities and the broader world help us achieve our ambitious sustainability and societal goals and define our 14-year-old citizenship program.  Throughout this report, we showcase how partnerships embed their impact throughout Edelman and our culture, enabling us to transform individual initiatives into integrated programs that, as the report’s title emphasizes, empower an enduring impact.  Partnerships help provide employee services that benefit our employees’ well-being and volunteerism. Our purpose-driven client and community collaborations serve to improve society and our planet. The Science-Based Targets initiative (SBTi) has approved Edelman’s near-term and long-term emissions reduction goals, marking our commitment to reaching net-zero by 2040. Our specific targets include reducing Scope 1 & 2 GHG emissions by 80% by 2030 (from a 2019 baseline) and reducing Scope 3 emissions by 55% by 2030. We are also using climate scenario analysis and climate models to inform strategies to mitigate and adapt to climate change.   Reading this report, we hope you conclude that Edelman is committed to fostering positive change while mitigating risks to ensure we contribute meaningfully to a more sustainable and equitable future. Learn more here: https://lnkd.in/gpxYU6nU

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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My early takeaway from PRSA Oregon #CommCon2024 is that the public is facing a real trust issue when it comes to innovations like AI and other emerging tech (and in general). Which raises the question: how do we address the trust crisis in a way that is both authentic and effective? #communications #publicrelations

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It's so important (and sometimes a very delicate balancing act) to evolve with consumer demands while leveraging nostalgia. We can successfully connect with both older and younger generations by embracing their heritage while simultaneously innovating through product updates, new marketing strategies, and collaborations. Heritage alone isn't enough; continuous adaptation is essential!

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By #2025, #AI will be a must-have for companies and organizations to stay ahead of the curve in #crisis #monitoring and management. My colleague Emily Greifeld predicts the need for advanced AI crisis tools will soar. #CrisisGuard365 #Prediction #PollackGroup Worldcom Public Relations Group The Pollack Group

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WE is the AI agency and our latest findings show there's a gap between expectation of deployment vs. an actual plan to deploy and use amongst companies more broadly. How is your company using and adapting this tech today? #AI #PR #Comms

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