Nepherterra Best

If you missed our Junapr webinar on 2025 trends for marketing communications, do not fret! We have the webinar and the slides available at the link below. https://lnkd.in/eTicnDTw #communication #PR #MarketingCommunications #2025Trends

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Every month, GW Health PR publishes articles to drive awareness of the key issues and gaps in healthcare communications. December's feature: The Intersection of Politics and Health Equity: A Marketing Perspective The recent election results have sparked deep concerns among many Black Americans, particularly regarding how political shifts could impact health equity and access to essential services. For communities that have fought tirelessly to secure basic rights and quality healthcare, these fears are not unfounded—they are rooted in historical precedents and the current political climate. Many worry that diversity, equity, and inclusion (DE&I) efforts will be deprioritized or even eliminated in the wake of political changes. These initiatives, which have been instrumental in addressing systemic inequities in healthcare and beyond, risk being sidelined, leaving several communities vulnerable. For healthcare marketers, this raises critical questions about how to navigate this new landscape while continuing to prioritize cultural resonance and equity in communications. Fear of Backsliding: A Crisis for Health Equity People are voicing fears that access to quality healthcare—a challenge even in the best of times—will become even more restricted. These concerns are particularly acute for individuals and families who rely on government-supported programs to bridge gaps in healthcare access, as potential cuts to these programs could exacerbate disparities. In a political environment that threatens to erode these safety nets, the risk of deepening inequities becomes even more pressing. One area of acute concern is maternal and fetal health. Black women already face disproportionately high rates of maternal mortality, a disparity driven by systemic racism, unequal access to care, and implicit bias within the healthcare system. The possibility of losing programs designed to address these issues only deepens anxieties within the community. 🚀Please visit https://gwhealthpr.com to read more. Come back at the end of every month. #HealthcarePR #HealthEquity #CulturallyResonant #BlackCommunityHealth #PharmaCommunications #HealthForAll #GWHealthPR

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Individuals want more than to be talked at; they want an authentic connection and two-way conversation with brands, businesses, and organizations that they support. The days of broadcasting one message to a general audience are coming to an end. Individual and authentic messaging segmented by audience is what will set brands apart from their competitors.

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📢 Amplifying Your Association's Voice in the Media 📢 In this week's edition of Association Insights, I explore why having a prominent voice in the media is indispensable for your association. Here’s why media presence matters: 👉 Influence Public Perception: Shape how the public and key stakeholders see your industry, managing your reputation and addressing misconceptions effectively. 👉 Advocacy for Change: Use media channels to advocate for beneficial policies and initiatives, driving positive changes for your members and industry. 👉 Establish Leadership: Enhance credibility and attract new members by positioning your executives and members as go-to experts. 👉 Energize Membership: Boost engagement and loyalty by demonstrating proactive stances on critical issues impacting your field. Having a strategic media presence isn't just about being seen—it's about being heard and making an impact. 👥 To all my communications directors out there: What challenges have you faced in getting your leaders on board with media engagement? Share your experiences and tips in the comments! #MediaPresence #AssociationLeadership #PublicRelations #Advocacy #MemberEngagement #IndustryLeadership

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ATTENTION INDIES AND SOLO PR PROS: For independent professionals, success requires more than just top-notch skills. You need the skills and ability to run a business too; however, taking time off to attend relevant trainings and conferences is often cost-prohibitive, especially when you’re a solo practitioner. In addition to the financial burden of registration and travel expenses, there is the intangible cost too: when indies take time off, no one is left “manning the shop.” Work basically stops.  IPA VirtuCon was created to provide members a conference-like program focused on running a business, enabling members to get training they needed without having to shut down their business. Designed specifically as a virtual conference, long before virtual was a norm, it offers an expansion of our monthly webinar programs to help members improve their efficiency and effectiveness to run a successful business. Don’t miss VirtuCon THIS Wednesday, September 25 for an afternoon of fabulous speakers. Register here today! https://lnkd.in/e72Ma9Ym

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📢 Public health education is crucial in driving meaningful change and improving health outcomes. In my latest blog post for Raffetto Herman Strategic Communications, I dive into what makes a public health PR campaign truly effective. Hint: Three key components are 1) a multi-channel, multi-language approach, 2) strategic partnerships with trusted figures and organizations, and 3) patient-centric communication. 🌟 #publichealth #healthcarepr

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