Levi Strauss & Co.’s Post

“If you are someone who is moving in pursuit of better as we often talk about, someone who is actually helping to drive progress, Levi’s has been there.” Levi Strauss & Co. Global Chief Marketing Officer Kenneth Mitchell recently joined TBWA\Chiat\Day LA’s Executive Creative Director Desmond Marzette at the CDLA HQ for a candid conversation on culture. Here, we’ve compiled a couple of the highlights from their conversation. Watch below as they explore the essence of culture, how it shapes our world, and Levi’s role in driving cultural progress from the 70s to now and beyond. And if you haven’t seen the Reiimagine ad they’re talking about, featuring the powerful icon Beyoncé, we’ve linked to it in the comments.👖⬇️

Shout out to TBWA\Worldwide for the chance to share a bit of this really insightful conversation between myself and Levi Strauss & Co. CMO Kenneth Mitchell on the power of cultural authenticity in advertising. It’s dope, check it out below. But, before you do, some quick words on my guy Kenny. To work with people you truly admire and learn from is the real luxury you should seek in your career. Case in point: Every campaign I’ve had the privilege of collaborating on with Kenny has been a masterclass in bold vision and fearless creativity. His ability to dream big while staying grounded in purpose is nothing short of extraordinary. His energy and passion for great ideas are magnetic—you can’t help but catch the excitement when you’re around him. Beyond that, his deep understanding of and respect for The Culture make him an dream collaborator for a creative like me. He sees, as I do, the immense power of culture to inspire and influence, and he fully embraces the responsibility that comes with it. Our first project together involved bringing Nipsey Hussle into the fold for a Jordan x Gatorade joint—a sneaker collab that continues to be celebrated as iconic. And our latest work keeps the pop culture bangers coming, welcoming Beyoncé into the storied halls of Levi Strauss & Co. advertising. Yes, working with such incredible figures of culture is a dream come true. But the real reason you stay in this industry is the opportunity to learn from people like Kenny—leaders who push you to think bigger, work smarter, and believe in the power of what we do. Kenny, I appreciate you, your brilliance, and your unwavering commitment to creating meaningful work. Here’s to making more HEAT together and continuing to raise the bar for what’s possible. NO SMALL PLANS.

For our final NextGen Community event of the year, we joined forces with Levi Strauss & Co. and YGN (YOUNG GUNS NETWORK) for a free event on the power of brand partnerships and personal branding in today’s creative landscape. We've rounded up the advice from our expert panel about how young creatives can forge meaningful brand collaborations and develop their own unique identity. Read more: https://lnkd.in/ey_hQYAx

Great article on brand and brand collabs and how all things intertwine with how your brand is viewed from consumer to other marketers

The Gamma3 Forum focusing on Mexico's luxury goods market comes at a pivotal time, as the country continues to emerge as a significant player in the global luxury sector. Understanding the trends, macroeconomic forecasts, and the potential impact of upcoming elections on the luxury market is crucial for stakeholders aiming to navigate this vibrant landscape effectively.

At Responsive Conference 2024, Marcus Sawyerr, Armani Martin, and Kris Wright explored what makes brands like Nike and FC Barcelona stand out in our minds and hearts in a 45-minute panel discussion about how iconic brands connect with the cultures that shape them. In this session, they talked  about the important role of culture – both street culture and company culture – in building these well-known brands. The speakers shared their personal experiences and insights on how organizations can tap into cultural trends to create memorable brand experiences. You'll learn what it takes to build an iconic culture with your organization and how to engage with cultural movements as they happen. 

What do Albert Einstein, Marilyn Monroe, Elvis Presley, and Princess Diana have in common? They all love their Levi’s 👖 Since 1873, Levi’s has promised “quality that never goes out of style.” Today, we announce Levi’s has chosen Insider. to deliver the best digital experiences for their customers. Style meets personalization and scale. 👋 With Insider, Levi’s can tailor their digital channels to deliver an experience as unique as each customer’s style. Learn why the world’s best-loved brands are making the #SwitchToInsider ➡️ https://bit.ly/3uJKvEZ 

What do Albert Einstein, Marilyn Monroe, Elvis Presley, and Princess Diana have in common? They all love their Levi’s 👖 Since 1873, Levi’s has promised “quality that never goes out of style.” Today, we announce Levi’s has chosen Insider. to deliver the best digital experiences for their customers. Style meets personalization and scale. 👋 With Insider, Levi’s can tailor their digital channels to deliver an experience as unique as each customer’s style. Learn why the world’s best-loved brands are making the #SwitchToInsider ➡️ https://bit.ly/3uJKvEZ 

What do Albert Einstein, Marilyn Monroe, Elvis Presley, and Princess Diana have in common? They all love their Levi’s 👖 Since 1873, Levi’s has promised “quality that never goes out of style.” Today, we announce Levi’s has chosen Insider. to deliver the best digital experiences for their customers. Style meets personalization and scale. 👋 With Insider, Levi’s can tailor their digital channels to deliver an experience as unique as each customer’s style. Learn why the world’s best-loved brands are making the #SwitchToInsider ➡️ https://bit.ly/3uJKvEZ  

What do Albert Einstein, Marilyn Monroe, Elvis Presley, and Princess Diana have in common? They all love their Levi’s 👖 Since 1873, Levi’s has promised “quality that never goes out of style.” Today, we announce Levi’s has chosen Insider. to deliver the best digital experiences for their customers. Style meets personalization and scale. 👋 With Insider, Levi’s can tailor their digital channels to deliver an experience as unique as each customer’s style. Learn why the world’s best-loved brands are making the #SwitchToInsider ➡️ https://bit.ly/3uJKvEZ