TBWA\Worldwide is ADWEEK’s Agency of the Year 2024 - for the 4th time since 2018! 🏴☠️ What a way to see out the end of the year, and to start the next one. Here’s to all of our 11,000 pirates around the collective who keep continuously creating culturally disruptive work we can all be proud of. Speaking about our win, CEO Troy Ruhanen says: “Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference”. Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely. 🚀 Read more via our ADWEEK article in the comments below ⬇️
About us
TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, TBWA is also Adweek's 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year. Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC).
- Website
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http://www.tbwa.com
External link for TBWA\Worldwide
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- advertising, marketing, strategy, disruption, media arts, creative, digital, brand, social media, branded content, branded entertainment, production, events, PR, retail marketing, shopper marketing, and healthcare marketing
Locations
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Primary
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220 E 42nd St
New York, NY 10017, US
Employees at TBWA\Worldwide
Updates
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“Stay disruptive. It’s what you do best.” 🏴☠️ We’re riding high after being crowned ADWEEK’s 2024 Global Agency of the Year - for the 4th time since 2018! The celebration is amplified by the heartfelt congratulations from our phenomenal clients in our ADWEEK article. Tap through to hear from them 👉 This accolade is a testament to your unwavering trust in us to craft the best for your brands. So here’s to you. And thank you for your kind words Hilton, Carnival Cruise Line, Discover Financial Services, Henkel, and Travelers. Read more about our win here: https://lnkd.in/gsj65jj4
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“If you are someone who is moving in pursuit of better as we often talk about, someone who is actually helping to drive progress, Levi’s has been there.” Levi Strauss & Co. Global Chief Marketing Officer Kenneth Mitchell recently joined TBWA\Chiat\Day LA’s Executive Creative Director Desmond Marzette at the CDLA HQ for a candid conversation on culture. Here, we’ve compiled a couple of the highlights from their conversation. Watch below as they explore the essence of culture, how it shapes our world, and Levi’s role in driving cultural progress from the 70s to now and beyond. And if you haven’t seen the Reiimagine ad they’re talking about, featuring the powerful icon Beyoncé, we’ve linked to it in the comments.👖⬇️
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Creativity has spoken! Congratulations to TBWA\MCR for taking home a trophy at the ACT Responsible ACT Care Awards 2024. 🏆 TBWA\MCR has won for The Other Prostate Check with Prost8 UK, a campaign that squashes assumptions surrounding prostate checks. Prost8 UK, the prostate cancer awareness charity, wanted to make as many men aware as possible that prostate checks are often done by a simple blood test taken from the arm - rather than a finger going up the bottom. They teamed up with TBWA\MCR to empower men with this knowledge, because knowing the facts can be the difference between life and death. This important piece of work was recognised by The ACT Care awards which celebrate creative campaigns that drive positive social and environmental change. Congratulations pirates for your outstanding contribution to creativity with care! 🏴☠️ #ACTCareAwards
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News just in! 🗞️ TBWA\Helsinki are finishing the year with a win! They’ve taken home a Grand Prix at Eurobest for their work with Vuokkoset Delipap. To coincide with this news, they also scored gold in the PR category. Speaking about the award, the team says: "This feels unreal! We’re thrilled to see this important topic getting the recognition it deserves. We're proud of the work itself and even more excited about the awareness this win will bring!" Congratulations to our pirates, our client, and everyone who was involved in this project. 🏴☠️
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TBWA Paris has been named Agency of the Year at the Effie France Awards! 2024 Congratulations to the team and our clients Suntory Beverage & Food France, Air France, KRYS GROUP TOUT FAIRE and Action Protection Animale. We couldn’t have done it without you. An incredible year for an incredible bunch of pirates. We can’t wait to see what 2025 brings… 🏴☠️
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Congratulations, pirates! 🏴☠️🏴☠️🏴☠️ TBWA\Belgium only went and took home a GOLD at the Effie Awards Europe!
ROAAARRRRRRRRRRRRRRR Little lions are strong, fierce little creatures. They look cute, but they really do know how to strike. And oh boy, did they strike again! 🦁🏆 Last night, Delhaize’s Little Lions took home a GOLD EFFIE AT EFFIE EUROPE. The “Little Lions” managed to effectively integrate affordability into the heart of Delhaize. A difficult but important task, during the cost-of-living crisis. WOOOHOOOO. Sorry for the shouting, but we’re pretty enthusiastic about this feat. Being rewarded Europe’s best retail campaign in 2023-2024 does have its effect on the work floor. 🌟✨ A big roaaaaaarrrr to the amazing TBWA team that worked on it, to the brave client who had faith and vision and to our great media partners. It feels great to have brought home the SIXTH EFFIE FOR DELHAIZE, IN OUR FIVE YEAR COLLABORATION. Sorry, we’re shouting again. 🥇🇧🇪 Little Lions, bold goals. Bring on 2025! #EuroEffie #GoldEffie #Delhaize #LittleLions #TBWABelgium #TBWA 📸✨
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Luxury is a familiar concept that's grown increasingly difficult to define. Once marked by tangible qualities like price, craftsmanship, or scarcity, the essence of luxury is becoming more and more about that which defies practicality and exceeds our reach. It’s a quest for cultural cachet, escapism, protection, and even immortality. With the global personal luxury goods market on track to see its first slowdown since the Great Recession, the time to question the old luxury playbook is now. A new collaborative report from TBWA's cultural intelligence unit Backslash, 180 Luxe, and TBWA\CULT offers clear opportunities for disruption, unpacking the often messy relationship between tech and tradition, heritage and novelty, ethics and pleasure. Download the report now at backslash.com
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Women We Admire has announced their Top 50 Women Leaders of Milwaukee for 2024 and we’re delighted our Global Chief Diversity Officer Aliah Berman has made the list. 🎉 Aliah spearheads our diversity, equity, and inclusion vision, strategy, and execution across the collective. She has been instrumental in driving talent disruption and in the development and implementation of TBWA’s DE&I by Design framework, a blueprint for collective responsibility and engagement that considers every facet of the organization and provides a roadmap for growth. Join us in celebrating Aliah’s remarkable achievements and her continuous efforts to champion diversity and inclusion across our collective and beyond! 🚀 https://lnkd.in/gVUxRpda
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We are excited to share that EIGHT of the brilliant minds from our collective have been selected to join The One Club for Creativity's 2024 jury 🏴☠️ The One Show has a prestigious history of honoring the most innovative ideas created by the finest talents in creativity, making the judging process both challenging and incredibly fulfilling. A big thank you to our jurors for their commitment to supporting and celebrating the accomplishments of the global creative community: ✨ TBWA\China Executive Creative Director 陈沫 for Branded Entertainment ✨ TBWA\Hunt\Lascaris\Jhb Chief Creative Officer Carl Willoughby for Creative Use of Data and Creative Use of Technology ✨ TBWA\Hunt\Lascaris\Jhb Executive Creative Director Keith Manning for Direct Marketing ✨ TBWA\Australia & Eleven Executive Creative Director Matthew Stoddart for Public Relations ✨ TBWA\Worldwide Head of Innovation Tessa Conrad for Creative Effectiveness ✨ dotdotdash Strategy Executive Nick Susi for Interactive Online & Mobile ✨ TBWA HAKUHODO Chief Creative Officer Takahiro Hosoda for IP & Product Design ✨ HeimatTBWA\ Executive Creative Director Tom Hauser for Integrated Experiential & Immersive