McCann Worldgroup

Shilpa Sinha, Chief Strategy Officer at McCann Worldgroup Asia Pacific, has been named to Campaign Asia-Pacific's Women to Watch.   From grassroots activism to leading global campaigns, Shilpa's journey is a testament to her passion for social impact. She's driven research on topics like women and beauty, Thai youth and, most recently, the “Truth About Ascending Asia” study, a celebrated cultural deep dive that continues to foster appreciation for diversity. Beyond business, Shilpa is a champion for DEI and Asian representation in global marketing.    Shilpa's leadership is about more than strategy - it's about creating a legacy of inclusivity and innovation. We're proud to have her on our team.   Read more at: https://lnkd.in/eXS9EUWg

FutureBrand and McCann teamed up to create a new multisensory haptic for Mastercard, demonstrating the brand's commitment to innovation and accessibility. #McCannWorldgroup #TruthWellTold

Four incredible talents from McCann Worldgroup will be judging the 2025 Clio Awards:   - Nayaab Rais (ECD, FP7 McCann) - Audio & Audio Craft Jury - Emiliano González De Pietri- (Global Creative Partner Global Brands) - Branded Entertainment & Content - Diana Caverly (Global CSO, MRM) – Direct Jury - Marcia Aguirre (CSO, MRM Brazil) - Creative Business Transformation, Commerce & Effectiveness Jury   The Clio Awards, founded in 1959, recognize the boldest and most innovative work in advertising. We're proud to have our team at the forefront of this celebration of creativity!    #ClioAwards #AdvertisingExcellence #McCannWorldgroup #TruthWellTold

This holiday season, the iconic 111-year-old United States Postal Service Operation Santa program takes a giant leap into the future with its exciting new e-commerce debut. Thanks to MRM, "Santa's Gift Shoppe" now offers an innovative online fulfillment option, bringing holiday joy to tens of thousands of Americans who send wish lists to the North Pole each year. Partnering with Toys"R"Us, USPS is expanding the program’s reach, making it easier than ever for anyone to spread the magic of gift-giving and make holiday dreams come true.   “Holiday commerce meets people in the moment. Thanks to USPS Operation Santa, there are many people who want to fulfill wishes but sometimes don’t, due to many factors,” said MRM Global Chief Creative Officer, Ronald Ng. “Modernizing this timeless tradition by partnering with Toys “R” Us opens more doors and possibilities for frictionless engagement, while elevating the holiday magic of a successful, enduring platform.”

Kevin the Carrot, everyone’s favorite festive mascot, returned for his 9th festive outing to rescue the Christmas Spirit from Dr Humbug. Created by McCann for Aldi UK, Kevin has once again won Christmas with System1 placing him at the top of the brand-building rankings with the maximum 5.9-star rating.   It’s the 4th time in the past 5 years that Kevin has been ranked #1, a big congrats to McCann and our clients at Aldi UK, Kevin is a star! Bravo.   The campaign also supports the Teenage Cancer Trust, with Aldi targeting £15M in donations to the foundation and you can read more here: https://lnkd.in/eUadReW8

Our Global Chief Creative Officer, Javier Campopiano, will return for his second year as Executive Jury President for New York Festivals’ 2025 Advertising Awards where he will curate a jury of top creatives as well as marketing leaders across other disciplines.    “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.”   Congrats, Javier. #McCannWorldgroup #TruthWellTold

Our Chief Creative Officer, Javier Campopiano, spoke with Brittaney Kiefer for ADWEEK’s latest installment of “Big Ideas,” a series featuring the industry’s top creative minds.    Javier expresses his strong belief in truth-telling, saying of our “Truth Well Told” philosophy, “It’s the most beautiful platform that any communications or advertising company has.”   Some may find “truth” coming from advertisers ironic, but according to Javi, this is an opportunity, not a contradiction. “This is an opportunity for us to champion the truth and help companies that also want to be truthful with their customers. For many people, companies still have more credibility than governments or institutions. They have to be truthful, because the moment you’re not, people will tell you immediately,” he said.    Read the full article on Adweek here: https://lnkd.in/ea5mjKjj   #McCannWorldgroup #TruthWellTold

We are proud to share that our colleagues at Mercado McCann and McCann London took home big awards for their amazing work at the Clio Entertainment Awards last week. “Cheeky Controller” a campaign by McCann London for Xbox released alongside the premiere of Deadpool and Wolverine earlier this year took home a Gold and a Grand Prix award for Partnerships and Collaboration. “Hotel La Argentina” by Mercado McCann for TyC Sports also took home a Gold in the Fan Engagements/Audio Visual category. Well done to everyone who played a part in creating these special campaigns – bravo!

This past week marked the annual ADCOLOR Conference and Awards, celebrating their mission of “Rise Up, Reach Back.”    With the 2024 theme of "Off Mute,” the conference centered on empowering each of us to raise our voices to protect and advance DEI, as we strive for a more equitable future in our industry and society at large.    McCann Worldgroup Detroit’s campaign “Translators” for U.S. Bank took home Campaign of the Year, which acknowledges a campaign that pushes boundaries and promotes conversation by highlighting the lives and stories of historically excluded groups. Translators tells the powerful stories of the children of immigrants throughout the U.S. who play a vital and often overlooked role serving as translators for their families—navigating crucial matters like healthcare and finances, to daily tasks like grocery shopping and reading mail for their non-English-speaking parents. We are honored to accept this award for the second year in a row.   Additional recognition went to both Ian Mackenzie, Chief Creative Officer at McCann Worldgroup Canada & Global AI Creative Lead for McCann Worldgroup, who was an ADCOLOR Innovator finalist, as well as Mikaela (Liboro) Stewart, EVP, Head of Communications, McCann North America,  who represented McCann New York as an ADCOLOR Leader this year. There was also a special shout-out from the main stage for the winner of MW’s annual Billy Davis award, MAIP Alum Madilyne Nguyen-Acosta, who was surprised with the first ever Billy Davis commemorative trophy honoring exceptional talent.    Taking the conference stage, McCann Worldgroup’s Chief Diversity, Equity, and Inclusion Officer Singleton Beato, an ADCOLOR board member, introduced a panel focused on Disney’s ongoing commitment to culturally authentic and resonant storytelling.     Interpublic Group (IPG) overall was well-represented by so many of our colleagues included Channing Martin who joined the opening panel with the Chief DE&I Officers from all Advertising holding companies to discuss the climate for diversity in advertising, and Judith Harrison from Weber Shandwick, was honored as ADCOLOR’s DEI Executive of the Year.     With Conscious Inclusion as one of our core values, we’re proud to support ADCOLOR’s mission as we strive to create the conditions where everyone, from all backgrounds, feels a sense of connection, belonging, and shared purpose. #McCannWorldgroup #TruthWellTold

At last week’s Festival Internacional El Ojo de Iberoamérica conference, which celebrates creativity, communications and entertainment with a Latin perspective, our teams took home a total of 32 awards including 3 Gran Ojos, 9 Gold, 4 Silver, and 14 Bronze awards.    "Hotel La Argentina" by Mercado McCann for TyC Sports won 2 Gran Ojos in the Sports and Content categories. MRM Brazil’s “Throwback Deals” for Samsung also took home a Gran Ojo in the Creative Commerce Category.    Congratulations to everyone who contributed to these projects on their well deserved honors! #McCannWorldgroup #TruthWellTold