Mikaela (Liboro) Stewart

Don't just be a headline reader on this one. 📰 The TikTok bill passed, but the app's not going away immediately and might still survive under different ownership. This article clears it all up and offers guidance on how to move forward through the lingering uncertainty. #tiktok #socialmedia #socialmediamarketing

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Proud when the work aims to drive change. 📣 The past few weeks, an integrated Edelman team spanning Creative, Earned Media, Client Leaders, Community Managers, Multicultural experts, Influencer Relations, Paid Media, and more, have been working on something important. Our client partners at Ajinomoto Co., Inc. have united a powerful coalition of Asian-American and other activists, chefs, food journalists, and nutritionists. Last week, they published an open letter calling on the NEJM Group - The New England Journal of Medicine - to revisit the racist term "Chinese Restaurant Syndrome" that they coined. ❗ ❗ Background: In 1968, the journal published a letter to the editor who wrote about effects from eating at some Chinese restaurants. The author of the letter didn't use the term, but the journal gave the letter the headline, "Chinese Restaurant Syndrome." From there, the media frenzy took off, creating a narrative that demonized MSG. 💡The Facts: MSG, a naturally occurring amino acid, is classified as safe by the FDA and is essential for bringing Umami to food. However, the 1968 headline by NEJM Group led to persistent racist misconceptions that the Asian community still confronts today. ⚡ Chef's and food writers such as Calvin Eng and Kat Lieu, DPT, CLT spoke about their experiences as Asian-American chefs who use MSG and the impact the racist rhetoric has on them as individuals, and the greater AAPI community at large. Kat said, "You have an America where Chinese food is seen as unhealthy or dirty or cheap, something like fast food, or worse." For Calvin, he envisions a future where MSG is valued for its role in enhancing flavor, free from outdated stigma, "It's about education and openness...We need to shift the conversation to celebrate the quality and authenticity of the food, moving beyond old misconceptions." Thanks to Shawna Chen, Axios, Stephanie Gravalese, Forbes, IFLScience, Joy Sauce, NextShark and more for covering and highlighting this important movement. Read more: The letter: https://lnkd.in/dfCS-iH4 Forbes: https://lnkd.in/d3iytwCR Axios: https://lnkd.in/dmiY_diH IFL Science: https://lnkd.in/dx9ZV-4u NextShark: https://lnkd.in/d8Vt6mye Joy Sauce: https://lnkd.in/duYHFKje Gennifer Horowitz Amanda (Drain) Gillman Brittany Herrmann Jane Chung Caroline Tortorella Carolina Rincon Sato Shelby Montgomery Jill Lehman Conor Hogan Lexie Flood Cameron Baker Jesse Suchmann Kelsey Cohen Stephanie Walker, MPH, CHES Michael Byrnes Ariana Saunders #chineserestaurantsyndrome #aapi #knowmsg #msg #umami #history #foodhistory #nejm #asianamericanhistory #asianamerican #food #chinesefood #asianfood

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As #EconDevPR experts, there are some key terms and ideas that we use day-to-day. To mark this year's #EconDevWeek the Violet PR team dove into some of these key terms, and how we integrate them with our clients every day. Check out more from our blog here: https://lnkd.in/eGd7GqRS #TheVioletPRWay International Economic Development Council

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I love media training execs, and one thing I told a team last week was that, because of the elections, we have a lot of opportunity to watch how techniques play out in real life and analyze how they could be employed better. Local debates & forums all the way to the national stage offer great case studies as they practice their own craft. Sure enough, last night gave us a good show. I saw a lot of flagging (things like "let's be clear...," "let's talk about extreme...," and "I want to say one thing..."). There was some minor bridging, but mostly not even acknowledging questions they didn't want to answer. And there was certainly a lot of rising to bait. These are all things we drill in our trainings and that are important to remember: 🌉 Bridging: acknowledge the question (i.e. "that's an important topic"; "I understand the confusion") before moving to the messages you want to get across (i.e. "what I can share is..."; "that speaks to a bigger point I want to make..."). ⛳ Flagging: call attention to your response, often times with an outline the key points you want to make, so people can follow along easily (i.e. "we do this in 3 key ways..."; "if you only remember one thing, it should be..."). 🎮 Staying in control: don't let reporters, moderators, audience members, etc. throw you off with things like rapid fire questions, silence, putting words in your mouth or interrupting. Stay cool, and only say what you came to say. Do you have any favorite bridging or flagging moments from last night that were particularly well done? What other media training techniques did you pick up on?

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Ok so really this is just about everyone wanting to be Bloomberg News And why not? High-quality journalism-led by the print side Niche but large target audience Also has its own billionaire exec convening execs But recreating all of that isn’t really feasible Yet you still want to be part of the news game Bezos (of The Washington Post fame) certainly does So, what is the opportunity if you’re maybe not so bullish on WaPo? Well, mass appeal broadcast TV – especially news – is on the decline And getting folks to a new platform for streaming news (aka CNN+) is too difficult So why not just have them watch it on a platform they already have Like Amazon Prime? Which will potentially be ‘testing the waters' with special election night coverage With Brian Williams who will lead a ‘non-partisan’ discussion of it Will people watch? Eh Regular folks have said for ‘eons’ that they have wanted TV political coverage to be Non-partisan Less sensational But that’s not reality especially at a time when boot-strapped, scrappy YouTube-based political creators are cutting into mainstream tv broadcast political audiences You can certainly be corporate but there must be an edge to the coverage So, the clips can also go viral on social media And folks tune in If I was Amazon Prime, and wanted to build a streaming news commentary service in the future, I would act almost like I was in pro wrestling and try to recruit talent from the ‘Independents’ aka large YouTube channels with dedicated followers, etc., to anchor coverage / programmatic aspects And leave some distance from the main company brand, some elbow room for them to have their own biases I would just ensure that those biases are balanced against another anchor’s And ensure everyone is supported by a fleet of homegrown reporting talent Whose profiles you really invest in And if they go off one day to do their own thing and have their own real following for that? Good – in this day and age that means you’re probably winning 

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Today’s Cynopsis newsletter sparked some thoughts on how traditional media relations and newer communication channels are blending more than ever. It’s a shift we see daily in our industry—and one that offers exciting opportunities for communicators. Key Takeaways: 1️⃣ Blending Media Channels: Journalists and influencers now work in overlapping spaces. While journalists bring credibility and depth, influencers amplify messages to reach broader audiences. This makes a multi-channel approach essential. 2️⃣ Pitching Influencers Thoughtfully: Influencers deserve the same care as media outlets. Tailored strategies, exclusive content, and early access can create strong partnerships and deliver impactful results. Why this matters: According to Pew Research, 37% of adults aged 18–29 regularly get their news from influencers—a number significantly higher than the 21% of all Americans. News influencers are most active on X (85%), followed by Instagram (50%) and YouTube (44%). These insights are a great reminder of the importance of balancing traditional and modern communication channels to meet audiences where they are and drive meaningful results. How are you adapting your strategies to bridge the gap between traditional media and new influencer-driven platforms?

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Used right, data = authenticity for PR, especially in the age of social media. I love how powerfully renowned chef and TV host @Tyler Florence explains here how PR pros can put the "why" behind the "what". #PR #socialmedia #data

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Navigating the complexities of technology markets can feel like wandering through a maze. Without the right guide, it’s easy to get lost. Many PR agencies might lead you in circles, trying to learn your industry as they go. You need a partner who knows the way, with a deep understanding of your sector and established media relationships. This knowledge can turn a daunting maze into a clear path forward. Seek out the experts who can guide you straight to your goals. Looking for direction? See what that might look like: https://lnkd.in/ejvu8yQE #PRStrategy #B2B #IndustryExpertise #RankinPR #TechPR

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FleishmanHillard’s #sustainability media landscape research can help brands stay ahead as they finalize communication plans for 2025. We embrace opportunities to discuss insights for reaching our client's priority audiences. Our Responsible Business and Global Impact practice is fueled by our proprietary #research, #strategy and strong internal culture. Every day we are working as an extension of our client teams to help them innovate and create a more equitable and sustainable world. Earlier this year, we analyzed top-tier global media coverage over six months of 2024. This research demonstrated that companies with solid stories to share should feel comfortable pitching stories and can be reassured that top-tier outlets trend toward positive coverage. Read more in the executive summary here: https://lnkd.in/ebdvC82i #FHEmployee #mediarelations #clientstrategy

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Always wonderful to partner and share insights with Nicole Schuman on employee communication. Transparency, trust and communication are key to the employee experience.

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Brands thinking of doing social posts or press releases on 9/11? Read this full article first. From Allison Carter’s article: If you’ve weighed the benefits and the risks and decided you do need to make a public commemoration of 9/11 because it impacts your audience (American Millennials and older, especially those in New York, Washington, D.C., or Pennsylvania) or your business (think uninvolved airlines, security companies, those with headquarters in one of the attack sites), keep these things in mind: -No branding -No tie to sales in any way -Keep it simple with just a few words of text -Any imagery should avoid depicting the actual attacks. Don’t retraumatize viewers with photos of the fiery towers. Instead, use imagery of memorials, American flags and so on -One post is sufficient

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Thoughtful analysis by Davis MacMillan RF|Binder illuminating why marketers should be wary of ignoring Gen X and how to better engage: More than half of global business leadership roles are held by members of the generation and according to Fast Company, more than half of Fortune 500 CEOs come from this generation. Gen X has money to spend and per Fortune, median net worth for individuals in the cohort hovers around $200,000, placing Gen X well ahead of Millennials and Gen Z. 👇 👇 👇

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Introducing “The Multichannel Communications Playbook,” a step-by-step guide to using an integrated, multichannel approach to achieve greater ROI and maximum visibility for your content. Download now and unleash the full potential of your campaign!

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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Newsweek Owner and CEO Dev Pregad highlights the challenges faced by journalism outlets due to brand safety measures. Pregad emphasizes that journalists are penalized for covering important and controversial topics, affecting outlets across the political spectrum. The free press is crucial for society and should not be hindered in fulfilling its role. Pregad advocates for smarter brand safety technologies that allow advertisers to confidently support news content. This approach creates a positive cycle benefiting publishers, advertisers, and audiences alike. Collaboration is key to developing a future where brand safety technology complements rather than impedes the essential work of the free press.

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