Brands thinking of doing social posts or press releases on 9/11? Read this full article first. From Allison Carter’s article: If you’ve weighed the benefits and the risks and decided you do need to make a public commemoration of 9/11 because it impacts your audience (American Millennials and older, especially those in New York, Washington, D.C., or Pennsylvania) or your business (think uninvolved airlines, security companies, those with headquarters in one of the attack sites), keep these things in mind: -No branding -No tie to sales in any way -Keep it simple with just a few words of text -Any imagery should avoid depicting the actual attacks. Don’t retraumatize viewers with photos of the fiery towers. Instead, use imagery of memorials, American flags and so on -One post is sufficient
Very little good can come from posting about 9/11 from branded social. But a whole lot of bad can.
