Congratulations to Shilpa Sinha on being chosen as a Founding Board Member for IAA Singapore - just launched today! She joins an incredible group of fellow members who will unite Singapore's marketing & communications industry through events, education programmes, career development & thought leadership, to drive growth across borders. #IAASingapore #Marketing #MarComs #Advertising
About us
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum. We've been active in Asia Pacific since 1959 and have 69 offices across 18 markets in the region. Our goal is to build global brands in Asia, and to bring Asian brands to the world.
- Website
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https://www.mccannworldgroup.com/
External link for McCann Worldgroup Asia Pacific
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Singapore
- Type
- Public Company
Locations
Updates
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We are pleased to announce the rejoining of Jacqueline Wu as both the President of Operations for McCann Worldgroup China and also the CEO of Craft Worldwide China! Jacqueline says: “The achievements of the past would not have been possible without McCann Worldgroup and Craft's advanced management philosophy and collaboration with regional leadership. I am very much looking forward to the opportunity to work with Carter Chow (CEO of McCann Worldgroup China) and Melissa Chan (Managing Director, CRAFT APAC) again. They are not only my long-time colleagues, but also dear friends. With their support we can elevate McCann Worldgroup and Craft to new heights and achieve even greater success together.”
Wu Jacqueline will rejoin the agency in a dual role as president of operations for McCann Worldgroup China and CEO of Craft China, its production studio, effective immediately. Carter Chow, CEO of McCann Worldgroup Greater China, commented, “... Jacqueline will lead the group’s operations team to enhance integration and operational efficiencies, leading to long-term growth for our clients.” “China is one of our most important markets as it demands high-quality localisation, which requires tailoring not only the language but also cultural values, aesthetics, and a deep understanding of their unique digital ecosystem." added Melissa Chan, regional managing director of Craft Asia Pacific. #marketing #appointment #china ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the Empowered Women Awards 2025 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht
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We are delighted that Shilpa Sinha, Chief Strategy Officer for McCann Worldgroup APAC, has been featured in Campaign Asia’s Women to Watch list for 2024! This celebrates women across Asia Pacific who have proven business achievements, who demonstrate leadership qualities and collaboration, and who are elevating the industry both through their work and their passions. Congratulations Shilpa! https://lnkd.in/giKcXgQi #womentowatch
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Super excited 'cause our agencies across APAC have gotten 17 shortlists at the 2024 Campaign Asia-Pacific Agency of the Year awards! McCann Worldgroup India - 10 shortlists McCann Worldgroup Singapore - 4 shortlists McCann Worldgroup Thailand - 1 shortlist Craft Worldwide Thailand - 1 shortlist McCann Health China - 1 shortlist #gogetem
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afaqs! interviews Sambit Mohanty, Creative Head from McCann Worldgroup India, and on of the Grand Jury panel at their 2nd edition of #BrandStoryzAwards!
Hear Sambit Mohanty from McCann Worldgroup as he shares his experience as a jury member at the #BrandStoryzAwards and shares insights from the panel discussion. #ContentMarketing | #Awards | #Creative | #Content | #Advertising | #Marketing | #Agency | #contentmarketingagency | Sreekant Khandekar | Satrajit Sen | Shantanu P.
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An estimated 57% of young Australians have lost a precious digital photo, and didn’t have a physical copy. McCann + HERO Australia released a campaign '[Mind]ography" for Fujifilm Instax who worked with leading researchers to create the world’s first printed memories. Nicole Toum had her brain scanned with functional MRI and trained an AI to create a visual reconstruction of what she was imagining. Her memories became the centrepiece of an exhibition in Sydney, Australia. Do you think this project is a glimpse of the future? 👀 Watch the film here: https://lnkd.in/gjQrY8uk
[Mind]ography: the world’s first printed memories
https://www.youtube.com/
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We are gearing up for the official launch of our “Truth About Ascending Asia” study on 28 Nov. 🌏 Shilpa Sinha will present the findings of this incredible 12-market study, and Brandon Cheung moderates a panel session joined by wonderful guest speakers: Sapna Chadha from Google, Lex Bradshaw-Zanger from L'Oréal and Julie Nestor from Mastercard, plus an amazing TikTok creator Jeynelle Ng; to uncover insights and inspirational values from Asia for powerful brand impact. The Truth About Ascending Asia is a closed-door in-person event held in Singapore by McCann Worldgroup Asia Pacific for brand marketers and partners. For enquiries please email: [email protected]. #TruthAboutAscendingAsia
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It's almost 2025 and we are still fighting skin-tone discrimination. And what's worse, AI has adopted that bias. Valerie Madon, our Chief Creative Officer, tells us her story and how we all play a part in smashing stereotypes. Let's be Tone Proud! 👍🏻👍🏼👍🏽👍🏾👍🏿👍 Find out YOUR exact skin tone here: https://lnkd.in/gUaHinkP Find out more about TECNO Mobile Global Universal Tone: https://lnkd.in/gqfuFSAZ
I remember my grandmother always nagging me to stay away from the sun because being dark is not beautiful. I could never understand that and till today, so many technologies and filters are designed to alter our skin tone according to what is deemed 'beautiful' which often means fairer skin. If we continue to perpetuate this belief, many skin tones around the world will continue to be dismissed as being beautiful too. Am glad we got to work on this meaningful project for TECNO Mobile Global to celebrate all skin tones and you can also be part of celebrating your skin tone here: https://lnkd.in/g9yDdcVz See how skin tone bias has affected many people including celebrities: https://lnkd.in/gxBPpvSi Enjoy and be proud of your skin tone. McCann Worldgroup McCann Worldgroup Singapore McCann Worldgroup Asia Pacific #TruthWellTold
Fight Bias with TECNO Universal Tone: Be #ToneProud
tecno-mobile.com
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McCann Worldgroup China and McCann Worldgroup Singapore has launched TECNO Mobile Global newest campaign - #ToneProud, in proud collaboration with celebrities Anggun, Johnny Drille, and Fatima Albanawi. Research has shown that skin-type bias is prevalent in commercial AI systems. TECNO's Universal Tone is an AI-powered technology that aims to capture accurate representations of different skin tones in smartphone photos. It was developed to remove barriers that can negatively impact how people engage with portraiture. Chief Creative Officer, Valerie Madon says, “I am incredibly proud to work on a campaign that not only celebrates diversity but also honours the beauty inherent in every skin tone. Changing the narrative takes everyone's sustained effort and we hope with the voices of people from all regions, every tone of humankind will be celebrated." Discover your tone here: https://lnkd.in/gqfuFSAZ
Fight Bias with TECNO Universal Tone: Be #ToneProud
tecno-mobile.com
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The team at McCann Worldgroup India has been working with Ujjivan Small Finance Bank to push the envelope in pursuing financial freedom for women in India and we're glad that the work has made impact. Go team! More to come! 🔥
Ujjivan Small Finance Bank and McCann Worldgroup Asia Pacific (New Delhi) transformed a wedding tradition, Shagun – a cash gift traditionally given to newlyweds in an envelope along with a 1 Rupee coin, into a way for women in India to attain financial independance. Hear what Head of Jury Lex Bradshaw-Zanger of L'Oréal and Juror Matthieu MUNIZ of Reckitt had to say about the case that won 2 Golds and 1 Silver. Watch the creative video for An Envelope for Women's Financial Fate: https://lnkd.in/gNdcATut #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards