Sapient Creative Services Inc.

Merry Merry! As we enjoy the #holidays, we're also reflecting on another year that's almost in our rearview. Check out this article for some things to ponder and take into account as we head into 2025. From our Sapient Creative family to yours, wishing you all the things merry & bright! #marketingtips #marketingtrends #merrychristmas2024 Marketing Brew Katie H. Alyssa Meyers Ryan Barwick Jennimai Nguyen https://lnkd.in/g7gDDa_i

If you're looking for some last-minute #holidayadvertising help, check out this handy #YouTube ad format guide. It's an absolutely wonderfully-put together visual reference to help you maximize the final couple weeks of the holiday push. It goes through the why, what, and how in very simple detail. Read on for more and let us know how we can help! #marketingguide #marketingtips #holiday2024 #marketingtipsandtricks Social Media Today, LLC Andrew Hutchinson https://lnkd.in/gfnYQz5A

#Authenticity in advertising ranks high across all generational demographics, but with #GenZ it's especially critical. Some shifts and other trends in Gen Z's expectations are also highlighted in this great report. Check it out and compare to your #advertising and #marketing efforts to reach this ever-increasingly important demo as we enter the new year. #marketingtips #generationalmarketing #marketingtrends Radio & Television Business Report Adam R Jacobson https://lnkd.in/gUhqY3eX

If you've wondered whether you should use humor in your #ads, check out this article featuring a recent #consumersurvey. As #GenZ becomes more influential in #consumerspending, there is a greater desire for fun and humor in ads vs product suggestions or usefulness. Read on for full recap and see how your #advertising compares, especially as we navigate the peak #holidayseason. #marketingads #advertisingcampaigns #advertisingsurveys #marketingtips Marketing Charts https://lnkd.in/g_KNbz_2

This week, people are talking about being #thankful and #brands are talking about #blackfriday. Check out this article for some lighter fare on what the trends are in the #retail industry. Maybe some of those feelings of #nostalgia will guide your family chats as well as your business talks this week and beyond, as the two blend over this special time of year. We are thankful for you and wish you a wonderful #Thanksgiving with your loved ones! #retailtrends #marketing Business Insider Joshua Nelken-Zitser https://lnkd.in/gtGtESEA

We are entering the #holidayshoppingseason at warp speed. #Digitalshopping habits and being aware of #consumertrends will help your #brand be better prepared to market to this critical and growing segment. Check out this article for insights into a recent study and compare to your #holidaymessaging and #marketingplans. Let us know how we can help! #marketingtips #digitalmarketingtrends #consumerbehavior SmartBrief Lisa G. https://lnkd.in/g9aWxkCx

Today we are sharing some tips on how to navigate the current climate through #communication and fostering community connections. Check out this article to help do a spot check of your organization's #messaging and see if it aligns. #marketingcommunications #marketingtips #communicationstrategy SmartBrief Rick Milenthal https://lnkd.in/ePtyenht

If your brand advertises to #sports audiences or is in any way connected to this avenue of #advertising, this is a great article to see how things are changing in that world and how your #messaging can recalibrate to capture those changes. It's a great article even for those not directly associated with sports. Check it out and as always, let us know how we can help with your #marketing efforts! #marketingtips #brandmarketing #diversity MediaPost Tess von Brachel https://lnkd.in/gqEVaAc6

No tricks, just treats! Here is a great article to help you get the most out of your #B2B ads, including tips on what to include (hint: #creativity), and data points to help support the case for each point based on a recent study. Check it out and see how your organization's #ads compare. Let us know how we can help! #marketingtips #marketing101 #advertisingcreative #smallbusinessowners MediaPost Laurie Sullivan https://lnkd.in/ga9GFspm

#content decay is a common obstacle brands face at some point, especially with the fast pace of today's world and how quickly things change. Check out this very handy article to help identify when your #brand might be in danger of promoting outdated content and how to quickly address and fix it. Content is critical to your #brandmessaging, and we recommend scheduling regular check-ins to make sure it stays relevant. Let us know how we can help! #marketingstrategy #contentmarketing #branding SmartBrief Syed Balkhi https://lnkd.in/gqfcBHiV