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As #GenZ continues to be one of the most sought-after consumer demographics, brands and agencies are leveraging their value and experience to help shape marketing strategies. In a recent Ad Age article, Clare Coey, Writer at 72andSunny, Aliya Gilmore, Cultural strategist at CPB London, AJ Pulvirenti, Senior strategist at Movers+Shakers were recognized for making waves across the advertising and marketing landscape. Learn more about the 23 Gen Zers to know in advertising and marketing from Ad Age's Gillian Follet, and how Clare, Aliya and AJ are changing the game👇 https://bit.ly/3TXdJd5 #TransformingMarketing #GenZ

Have you always strategised for the below 50, especially millennials and GenZ? You may missing a demographic that is wealthy and growing! Read on #socialbeat #digitalmarketing #audiencesegments #newopportunities

Direct mail continues to drive the highest ROI for brands — 112%. Best of all it works for all ages and demographics. In fact, Millennials and Gen Z say they’re 20% more likely to make a purchase after receiving a piece of mail. So how can your brand capitalize on this powerful medium to drive sales? Check out our “Formulas for Success: Direct Mail.” https://bit.ly/3QMBToL Then, DM us to learn how we can help you build a powerful mail cadence that moves your business forward. #FormulasForSuccess #DirectMail #Advertising

Demographic trends indicate that consumers over the age of 60 will soon become a larger consumer group in terms of income than the 20 to 34 year olds. However, many companies still position their brands as if the primary market consists of people under 40. Read more about this in the below article! #Marketing #Advertising #MKTG5515

Tired of ad campaigns falling flat? It's time to go beyond demographics and dive deep into consumer psychology. In our latest blog , you get to explore how advanced advertising testing can help your brand create ad campaigns that resonate, drive engagement, and boost ROI.    Read the full blog here: https://bit.ly/4dEYsVj #adtesting #adresearch #consumerinsights #consumerbehavior #consumerpsychology #marketresearch #borderlessaccess

Gen Z continues to be one of the most sought-after consumer demographics, but the age cohort remains something of an enigma for many of the marketers looking to reach them. Now, though, those marketers have a new weapon in their arsenal—the growing wave of Gen Zers entering the advertising industry themselves. Here are 23 members of Gen Z already making waves across the advertising and marketing landscape 👇

Was just having a thought about advertising as the whole industry fascinates me. Is the job of 'advertising' to make potential consumers 'aware' that a product is in existence or to actively 'sell it' to us...??? I cant help but think that 'back in the day' someone would work on some kind of flyer with some nice photos & the price displayed just below/above the photo & some kind of eye catching 'copywright' & then post it to as many outlets as the budget allowed & then basically cross their fingers in the hope it would drive sales....(Think Toys R' Us 90's campaigns..) It seems to me (not in advertising) that the whole thing has got really....really.....complicated over the last 20-30 years..? I assume even years ago, there was a way of looking at demographics etc.. & focus groups.. Nowadays, it seems like the 'best' way to sell is through 'story telling' rather than just, 'look!!! its really good & it costs this much & you NEED it...!!!!' (BTW - I totally understand that 'services' or technical products work totally differently!!!) I'm thinking purely consumer products.

Discover how Gen Z and moms are shaking up the advertising world! A recent study shows these demographics are barely influenced by the news content surrounding ads. Could advertisers be missing a trick? #MediaTrends #GenZ #AdvertisingInsights

#CocaCola’s #advertising campaigns during the third quarter (#Q3) (01 July to 30 September) of 2024 showcases a diverse range of strategies tailored to #specificculturalcontexts and #demographics. This #targeted approach reflects the #beverage giant’s understanding of the diverse needs and preferences of its global consumer base, according to the #GlobalAds Platform of GlobalData Plc, a leading data and analytics company. Premraj Narkhede Prashant Saxena Smitarani Tripathy Aurojyoti Bose

Ever wonder if we're chasing the wrong audience metrics in legal marketing? As marketers, we're often laser-focused on "who" our target audience is—age, gender, income, education. But here's a thought: could we be missing the forest for the trees? When marketing for a small business with a local base, these demographic details might not be as crucial as we think. Instead, the real game-changer is understanding "how" people search for our services. Imagine you're a local bakery. Does it really matter if your customers are 25-year-old foodies or 60-year-old grandparents? Not as much as ensuring your bakery shows up when someone nearby searches for "best fresh bread" or "delicious birthday cakes." Positioning your business to be found when people are actively looking for what you offer can have a far greater impact than zeroing in on specific demographic details. What do you think? Have we been over-prioritizing demographics at the expense of search visibility? Share your thoughts!