No tricks, just treats! Here is a great article to help you get the most out of your #B2B ads, including tips on what to include (hint: #creativity), and data points to help support the case for each point based on a recent study. Check it out and see how your organization's #ads compare. Let us know how we can help! #marketingtips #marketing101 #advertisingcreative #smallbusinessowners MediaPost Laurie Sullivan https://lnkd.in/ga9GFspm
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Study Shows #B2B Decision-Makers Want More #Creativity in B2B #Ads. It just so happens that I can help you with that. 😃 https://lnkd.in/gg6AKRDU
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Study Finds Creative B2B Ads Perform Better As Time To Purchase Grows https://drumup.io/s/zZuqJu #marketing #digital #digitalmarketing #helpopedia #helpopediaedutech #hiteshchhatralia via drumup.io
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Navigating the world of B2B advertising can be challenging. In our latest blog, we simplify the process by exploring four effective ad types, detailing their functions and benefits for your marketing strategy. Discover how to make ads work for you. #B2BAds #MarketingTips #BusinessGrowth #DigitalStoryteller
Want to stand out in the crowded B2B market? Our latest blog dives into all the details about the types of ads that work wonders for B2B businesses. Discover the strategies that can take your advertising game to the next level! #B2BMarketing #AdStrategies
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𝗧𝗼𝗽 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻 𝗕𝟮𝗕 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗼𝗹𝘃𝗲 𝗧𝗵𝗲𝗺 Business-to-business (B2B) advertising presents unique challenges distinct from business-to-consumer (B2C) marketing. Unlike B2C marketing, which targets individual consumers driven by personal needs and preferences, B2B advertising focuses on attracting and engaging decision-makers within companies. The stakes in B2B are often higher, with longer sales cycles, higher price points, and more complex purchase processes. Furthermore, B2B buyers are more informed, making it imperative to adopt a well-thought-out, strategic approach to advertising. This article will delve into the key challenges faced by B2B advertisers and offer actionable solutions for each. https://lnkd.in/dBKQzQBT #b2b #advertising #marketing #ads #paidads #b2c #b2cmarketing
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Are you utilizing negative keywords to their full potential in your B2B advertising efforts? BOL's latest blog post sheds light on the importance of negative keywords and how to strategically implement them. #MarketingTips #B2BAds https://hubs.ly/Q02sCdJh0
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B2B ad performance measurement is fundamentally different from the instant gratification world of B2C. In B2C online shopping, someone might see an ad and instantly buy the product, meanwhile, B2B involves lengthy sales cycles. Get the insights you need to drive better results here
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Creative messaging is considered a B2C imperative, but is often a B2B afterthought dominated by uniformity. In fact, 71% of B2B decision makers say that under half of this content form gives them any valuable information. The modern buying team wants compelling ideas they can trust. Are you standing out? Our experience expert Kaitlin Olson shares her perspective on thought leadership and how it's helped our clients. https://lnkd.in/g_AzBdDV #b2b #b2bmarketing #contentmarketing
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Introducing Ambient Array: A New Era of B2B Advertising Know more:- https://lnkd.in/dDC_zpAb #ambientarray #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube
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Founder & Managing Director at Sapient Creative Services Inc. | Entrepreneur | Passionate About Environment & CSR
1moGreat article and insights on B2B creative. Love it!